The Little Blue Book The Iconic Physician’s Reference

1. The Little Blue Book The Iconic Physician’s Reference 1

3. 300,000+ physicians use The Little Blue Book for physician referrals(1) in 147 metros

4. 50% of circulation is paid for by the individual physicians2 A 2008 TLBB survey shows 91% of TLBB doctors personally use the book

5. Detailed Data for Ease of Use 3 Smith Suzanne E (PD) [1400000000] ahmnry Main Ave & Cross St, PH 10000……………215-888-5555 Specialty National Physician ID (NPI) Health plan acceptance Address and phone

6. An Essential Daily Resource High frequency: 66% of physicians use TLBB more than 3x/day 4 Physicians reach for TLBB more often than any other reference Source: December 2009 survey of 525 actively-practicing TLBB physicians. Source: April 2008 survey of 1,961 TLBB

7. Valued Most by Physicians 91% of physicians would recommend TLBB to a colleague 5 Rated far above other physician resources Source: December 2009 survey of 525 actively-practicing TLBB physicians.

9. HCPlexus manages and sources all its data

10. List match rates are 100% higher than industry norms6

12. TLBB physicians wrote $5 million more new prescriptions in 3 months than non-TLBB physicians 7 Based on a 2007-2008 study by IMS

13. TLBB Physician Reach PCP (IM, FP, GP): 120,263 OB/GYN: 25,058 Psychiatry: 16,926 Cardiovascular Disease: 20,288 Gastroenterology: 10,374 Hematology/Oncology: 11,911 Rheumatology: 3,250 Dermatology/Cos. Surgery: 12,749 Ophthalmology: 14,325 Other Specialties: 200,113 U.S. Physicians 435,257 Other Clinicians NPs 18,869 PAs 14,642 Pharmacists18,233 8

15. Practice

16. Geography

17. Physician diagnosis and prescribing behavior (ICD/CPT codes/Rx) Single or multiple sponsors 9

18. For More on TLBB: Phone: 866-435-1720 Email: sales@hcplexus.com 10