Digital Chic: How to Design a Fashion Site that Sells
April 16, 2014
@guidance
#FashionByMagento
Our Speakers
Jon Provisor
CIO
Guidance
Andy Solomon
COO
Sole Society
@guidance
#FashionByMagento
@guidance
#FashionByMagento
@guidance
#FashionByMagento
How to Design a Fashion Site that Sells
!   Brand Storytelling through Visual Design & UX
!   Improving Customer Experienc...
Brand Storytelling through
Visual Design & UX
@guidance
#FashionByMagento
Offer Engaging & Enjoyable UX
What Works on Bran...
Improving Customer
Experience
@guidance
#FashionByMagento
How to Wear / Style Tips
Immediate View of Inventory
Availabilit...
Targeting &
Personalization @guidance
#FashionByMagento
Email Remarketing:
ü  Discount Alerts
ü  Inventory Availability
...
Welcome Email Cart Abandonment
Email
Review Request Email
Invite A Friend
Welcome Email Cart Abandonment
Email
Mobile/
Responsive Site
@guidance
#FashionByMagento
Mobile No Longer An Option
Responsive Design: Best for
a Site that Req...
Mobile Home Mobile
Navigation
Mobile Landing
Page
Mobile PDP Mobile Style Tips
& YMALs
Mobile Cart
Features Driving
Conversion
@guidance
#FashionByMagento
Enlarged & Multiple Product Views
What’s New / New Arrivals
Rating...
Shoppable / Digital
Catalog
@guidance
#FashionByMagento
Features Driving
Conversion
Shop by View / Feature
Social Merchandising Improves
Customer Enga...
Q & A
@guidance
#FashionByMagento
Contact Information
Jon Provisor
jprovisor@guidance.com
Andy Solomon
andy@solesociety.com
@guidance
#FashionByMagento
www....
Thank You!
@guidance
#FashionByMagento
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Digital Chic: How to Design a Fashion Site that Sells

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A recent survey titled,"Fashion Online: How Affluent Shoppers Buy Luxury Goods”, found that shoppers prefer to purchase directly from their favorite brands -- both on- and offline. When shopping digitally, those same shoppers were divided between buying directly through a brand's website (39%) and choosing a multi-brand site (36%). This close split highlights an opportunity for fashion merchants to update their websites and capture shoppers eager to connect with their favorite brands. Fashion merchants Sole Society, Silver Jeans, Robert Graham, City Chic, and Johnny Was are ahead of the digital fashion curve. Each partnered with Guidance to launch Magento Enterprise Edition sites that not only sell products, but also powerful brand experiences. Sole Society Chief Operating Officer, Andy Solomon will join Guidance CIO, Jon Provisor to discuss how fashion merchants can translate their brands into compelling eCommerce sites that boost the bottom line. Topics within this webinar include:

• Creative design that tells the brand story and establishes a relationship with customers
• Improving the customer experience with features like “buy online, then pick-up in store"
• The latest in targeting and personalization strategies
• Leveraging increased mobile/tablet usage through responsive design
• Driving conversions with new features and technologies like shoppable look books, social merchandising through Instagram, visual fit guides, shop-by-view, and more

Published in: Retail, Design, Business
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Digital Chic: How to Design a Fashion Site that Sells

  1. 1. Digital Chic: How to Design a Fashion Site that Sells April 16, 2014 @guidance #FashionByMagento
  2. 2. Our Speakers Jon Provisor CIO Guidance Andy Solomon COO Sole Society @guidance #FashionByMagento
  3. 3. @guidance #FashionByMagento
  4. 4. @guidance #FashionByMagento
  5. 5. How to Design a Fashion Site that Sells !   Brand Storytelling through Visual Design & UX !   Improving Customer Experience !   Targeting and Personalization !   Mobile/Responsive !   Features Driving Conversion !   Q & A @guidance #FashionByMagento Agenda
  6. 6. Brand Storytelling through Visual Design & UX @guidance #FashionByMagento Offer Engaging & Enjoyable UX What Works on Brand Site May Not Work on Ecommerce Site Consider Best Practices: ü  Ease of Use ü  Simple Navigation ü  Captivating Images ü  Display Product in Context ü  Vibrant Lifestyle Videos
  7. 7. Improving Customer Experience @guidance #FashionByMagento How to Wear / Style Tips Immediate View of Inventory Availability Faceted Navigation Quick Access to Customer Service List Recently Viewed Items Auto-Complete Search Shop The Look
  8. 8. Targeting & Personalization @guidance #FashionByMagento Email Remarketing: ü  Discount Alerts ü  Inventory Availability ü  Cart Abandonment ü  Review Request Email/Website Behavioral Targeting: ü  Previously Viewed Products ü  Loyalty Discount ü  Landing Page Linked to Email/AdWord/Display Ad ü  Invite A Friend
  9. 9. Welcome Email Cart Abandonment Email Review Request Email
  10. 10. Invite A Friend
  11. 11. Welcome Email Cart Abandonment Email
  12. 12. Mobile/ Responsive Site @guidance #FashionByMagento Mobile No Longer An Option Responsive Design: Best for a Site that Requires Continuous Updates Mobile Site: Best for a Site that Requires Interactivity (Videos, Banners) or Focused on Unique Mobile Needs If Only eTail, Must Be Mobile
  13. 13. Mobile Home Mobile Navigation Mobile Landing Page
  14. 14. Mobile PDP Mobile Style Tips & YMALs Mobile Cart
  15. 15. Features Driving Conversion @guidance #FashionByMagento Enlarged & Multiple Product Views What’s New / New Arrivals Ratings & Reviews Shoppable Image / Lookbooks
  16. 16. Shoppable / Digital Catalog
  17. 17. @guidance #FashionByMagento Features Driving Conversion Shop by View / Feature Social Merchandising Improves Customer Engagement Blogger Relations Social Media for Customer Care & Marketing
  18. 18. Q & A @guidance #FashionByMagento
  19. 19. Contact Information Jon Provisor jprovisor@guidance.com Andy Solomon andy@solesociety.com @guidance #FashionByMagento www.magento.com/fashion
  20. 20. Thank You! @guidance #FashionByMagento

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