The document discusses a new approach to loyalty programs that emphasizes customer freedom and engagement. It highlights the interconnectedness of networks and customer bases to reduce marketing costs. The authors advocate for valuing customers as essential to business success.

1. New look at loyalty programs

6. Iwona Sperczynska
Social
cco@tokenloyalty.io
Grzegorz Sperczynski
CEO
ceo@tokenloyalty.io
Grzegorz Rutkowski
Offline sales
cmo@tokenloyalty.io
Juri Koniwszczynski
Technology
https://tokenloyalty.io/#aboutus

7. The bigger network, the more customers.
The more customers, the bigger network.

8. Give your customers freedom.
They will love new approach.

9. Eat a cookie and have a cookie.
Hedge your marketing, lowering costs.

10. Customers are most precious