Griffin & Company's Portfolio of Recent Work

1. PORTFOLIO OF RECENT WORK
2015

2. 1
FEATURE STORIES
We provide national trade and consumer media relations for clients, including press release writing, feature story
pitching, bylined articles and interviews.
In 2013, we successfully placed more than 175 major feature stories on behalf of clients. We define feature stories as
media mentions that go beyond simply announcing a new product or company initiative. Feature stories are editorial
content that showcase our clients and their products through interviews, industry commentary, case studies, product
donations or testimonials – all of which position clients as industry leaders and often demonstrate how products fit
within real-world applications and scenarios.
BUILDINGS retrofit magazine Forbes.com
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS

3. 2
Enterprising Women
Passive House Alliance
Newsletter
IN DEPTH
DOORS AND WINDOWS
Energy efficiency, privacy, security and aesthetics
drive purchase decisions, but trends are evolving
as upgrades become expectations.
E
ntry doors, patio doors and
windows work together to pro-
vide a home’s connection to the
outdoors, focusing attention on
their energy efficiency, appearance and
operation. Features have improved so
much that what differentiated products
in the past is now expected, putting more
attention on style, accessories and the
balance between daylight and privacy.
“Windows and exterior doors can
be sold together when homeowners
l k t h th i t i l k”
Derek Brosterhous, director of product-
line management for doors at Jeld-Wen
Windows & Doors. “But windows are
often bought as part of a package with
siding, too. Door projects are more often
a separate purchase, as the front door
makes an aesthetic statement by itself.”
Patio doors also are part of that mix.
“Windows and patio doors are definitely
connected decisions,” says Elizabeth
Souders, director product marketing at
Jeld-Wen. “We see the decision made on
ft i fl th th ”
BY CRAIG A. SHUTT
LBM Journal
FEATURE STORIES
HPAC Engineering
Contracting BusinessC B
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
The Dallas Morning News

4. 3
A national spokesperson can be a strong anchor for a national outreach campaign aimed at increasing
brand awareness.
In 2015, we secured Nicole Curtis, construction/design expert and host of HGTV’s “Rehab Addict,” to lead a
consumer awareness campaign on behalf of Mitsubishi Electric. Launching in 2015, activities will include extensive
social media outreach, video and photography assets, an in-home selling kit for contractors, a satellite media tour
and select industry appearances.
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
NATIONAL SPOKESPERSON

5. 4
The Weather Channel’s “Wake Up With Al” DIY Network’s “I Want That”
Danny Lipford SMT for Broan-NuTone History Channel’s “Operation Build”
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
BROADCAST

6. 5
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
SOCIAL MEDIA
Griffin provides strategy and assistance with social media,
including blogs, Pinterest boards, Facebook, LinkedIn
and Twitter.
We manage ODL’s Houzz page and the corporate blog for
Mitsubishi Electric. We provide all blog design, copywriting
and final blog postings. Also, we created a Pinterest Board for
Mitsubishi Electric surrounding a special consumer campaign.
We assist other clients with Facebook postings and tweets on a
regular basis.

7. 6
CUSTOMER NEWSLETTERS
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
Griffin produces audience-specific newsletters for clients, including design, research, copywriting, data management
and HTML, mobile and tablet platforms.
In 2014, we produced e-newsletters for engineer, architect and facility manager customers and prospects of Mitsubishi
Electric. We also produce a monthly e-newsletter for Aireco’s Advanced Products Group.

8. 7
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
WHITE PAPERS
Doorglass Framing Systems Provide Specific
Solutions for Key Performance Issues
White Paper
November 2014
Griffin develops white papers on timely industry topics relevant to clients. In 2014, we developed white papers for ODL,
Inc. and Mitsubishi Electric.
Best of Both Worlds:
Water-source VRF Zoning Systems
Combine Benefits of Geothermal and
Variable Refrigerant Flow Technology
White Paper
August 2014
Diamond Controls™
Solutions
Empowering Innovative Building Management
Product Brief
January 2015

9. 8
CASE STUDIES
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
The Sacramento Drill Tower, Sacramento,
California, is an unusual building. A large water
tank takes up two-thirds of the 9,476-square-foot,
concrete facility. The other third is occupied by
offices for the city’s firemen, administrators
and IT personnel. For years, these occupants
were cooled and heated by a four-pipe chilled-
water and boiler system. When that system
failed, the city installed a Variable Refrigerant
Flow (VRF) zoning system from Mitsubishi
Electric US, Inc. Cooling & Heating Division
(Mitsubishi Electric). The result: immense
energy savings and easy maintenance.
Nghiem Nguyen, mechanical maintenance
supervisor, City of Sacramento Facility
Maintenance, said, “The old system was
really starting to fail on us. There were a lot
of service calls to deal with the boiler, then
the controls systems. When the compressor
for the chiller failed, I told management we
should look at investing in new equipment.”
Nguyen was aware of VRF at the time, having
attended a presentation hosted by his local
Mitsubishi Electric sales representative. “I
was fully impressed by VRF and Mitsubishi
[Electric]. They were so far ahead of
everybody else when it came to VRF. The
engineering aspect and operational
maintenance were really in place.”
SACRAMENTO DRILL TOWER
Sacramento, California
Nguyen spent several days at a Mitsubishi
Electric training center in Southern
California. His team hoped to do the entire
installation with in-house staff, “so going
to classes and looking at equipment in the
lab was a big help. The instruction was
very useful, and I left feeling confident.”
The team removed all of the old equipment
and installed the new system. Nguyen said,
“Installing Mitsubishi [Electric] VRF was no
different than any other mechanical system,
really. The air handlers and coils were pretty
easy to work with. We were particularly
amazed at the long line sets we were able
to do. Typically you get 50 feet; 75 is
stretching it. We did ours at over 200 feet.”
“We’re now approaching six years with
the VRF system. We’re saving so much
money on service calls and maintenance
calls. We probably have a tenth of the
service calls we had before,” he added.
The city has also seen a dramatic reduction in
utility bills due to the new system’s efficiency:
a total energy savings of 50 percent, and
a total cost savings of 19 percent.
Mark C. Brown, senior mechanical engineer,
City of Sacramento Facilities and Real Property
COMPLETION DATE
March 2009
PROJECT TEAM
Owner
City of Sacramento,
Sacramento, California
Project Team
City of Sacramento Facilities and Real
Property Management, Sacramento,
California, including: mechanical engineer,
HVAC mechanics, electrician, plumber,
sheet metal mechanic
SOLUTION
A VRF system from Mitsubishi Electric
CHALLENGE
Replacing an old, inefficient HVAC system
with a new, cost-saving one
RESULT
A 50 percent energy savings, satisfied
customers and easy maintenance
CHANGE IN ENERGY
USAGE AND ENERGY BILL
Between pre-installation and post-
installation years
January
February
March
April
May
-48%
-47%
-33%
-53%
-57%
-6%
-1%
4%
-9%
-28%
kBtu
Usage
Energy
Bill
Case studies featuring successful product installations are some of the most influential sales tools available; they bring to life
products and technologies that can otherwise be hard to grasp. We’ve created hundreds of case studies for our clients over the
years. Our role includes initial project vetting, project team interviews, research, copywriting, layout, design and html conversions.
We’ve also designed, created and maintained client platforms for showcasing their case study libraries.

10. 9
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
MICROSITE

11. 10
COLLATERAL
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
We produce collateral pieces for clients
including annual reports, product
catalogs, corporate brochures and
new product introduction pieces. For
each, we provide the design concept,
research, copywriting and final art, and
manage print production.
In 2013, Mitsubishi Electric tapped us to
create a consumer-focused collateral
piece explaining the company’s role in
many of the projects in that year’s
Solar Decathlon.
America’s No. 1 selling brand of
ductless cooling and heating technology
2013 Solar Decathlon
Why do so many Solar Decathlon teams choose
Mitsubishi Electric ductless systems for their houses?

12. 11
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
COLLATERAL
INTERIOR
EXTERIOR
P R O D U C T P R O F I L E S
15
⁄8"
3
⁄4"
3
⁄8"
37
⁄8"

13. 12
MEDIA RELATIONS CONTENT DISTRIBUTOR PROGRAMS
Griffin develops national programs for clients
with two-step distribution. The programs
are designed to help distributors raise
awareness about new products and build
brand loyalty.
In 2014, we assisted Broan-NuTone with its
ULTRA Pro Challenge, a 112-city, national
program that reached more than 3,600
contractors and culminated in a national
competition at the 2015 International
Builders’ Show in Las Vegas.