Personal Information
Organization / Workplace
Greater Seattle Area United States
Occupation
Director Product Marketing at OpenText
Industry
Technology / Software / Internet
Website
http://gregoryhorton.com
About
PROFESSIONAL PROFILE
Versatile and flexible marketer with proven ability to succeed managing multiple people and projects. Develops targeting and marketing strategies that boost revenues and market share. Brings strong technical background in addition to over 15 years of software marketing experience.
Effective leader who creates a collaborative atmosphere in which team members are motivated to excel.
Specialties:
- Product Marketing
- Content Development
- Marketing Strategy/Planning
- Branding/Positioning
- Digital Marketing
- Value Proposition Development
- Market Analysis
- Customer Segmentation
- Pricing Models/Strategy
- Press and Analyst Relations
- Sales Enablement
- Produc...