2. GROWLER USA
CRAFT BEER, CIDER & WINE
Our Cicerone®
Certified Beer Servers serve up an
impressive tap selection of 100 craft beverages
GOOD FOOD
Executive Chef-driven menu perfectly complements
beverages
SIMPLE OPERATIONS
Advanced technology enables an ease of operations
designed for a scalable, low labor model in an upscale,
neighborhood setting.
MICROBREW PUB CONCEPT
CRAFT BEER MARKET
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AMERICA’S FASTEST GROWING INDUSTRY

3. EXPERIENCED
FRANCHISE LEADERSHIP
In addition to being backed by one of the nation’s
leading real estate and public relations firms, you’ll
work with a leadership team with more than 60 years
of combined experience
Bringing a culture of fun and passion to the craft beer
industry…what could be a more perfect fit?
Image: Dan White, CEO
PROVEN EXPERIENCE
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4. The American craft beer industry has experienced
double-digit annual market share growth every year
since 1998. A steep upward trajectory experienced
in 2014 held through 2015, with craft beer’s market
share growing by 22% each year. Analysts estimate
the 5-year CAGR at 19%. More microbreweries now
operate in the US than at any time in history, offering
more than 90,000 uniquely crafted beers*
*Source: Brewers Association, Modern Restaurant Management
Growler USA advocates for the craft beverage
community. We support the craft beer movement in
America. We believe craft beverage makers have a
specific intent for how their product is to be enjoyed.
We take great care to see that intent carried out from
the moment we receive kegs to the instant those
products meet our guests’ eyes, noses, and taste
buds. Ask about the most sophisticated beverage
delivery system, anywhere.
AMERICA’S FASTEST GROWING INDUSTRY
TRUE TO THE BREW™
CRAFT BEER
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5. GOOD FOOD
Growler USA’s Corporate Executive Chef constantly
creates delicious recipe selections for the Growler
USA cookbook. Our menu boasts a robust variety of
appetizers, salads, and entrées from which our
franchisees can choose.
CHEF-DRIVEN CUISINE
Delicious, high quality menu items with 5-star
presentation.
Simple to prepare. No formally-trained chef
required in the pub.
Menu complements our hand-crafted beverages
on tap.
Flexible menu for seasonality and local tastes.
Small, efficient kitchens with low ticket times
and high throughput.
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7. Crispy chicken tenders tossed in a spicy
buffalo sauce with romaine lettuce,
Roma tomatoes, and mozzarella cheese
with your choice of ranch or bleu cheese
dressing. Wrapped in a garlic tortilla. 9
All white meat chicken, baked to a golden brown and served with melted
parmesan and mozzarella cheese with fresh marinara sauce on a grinder. 8
CHICKEN PARMESAN
Proudly serving fresh, natural, organic bread from Nova’s Bakery in Charlotte, NC.
Served with your choice of french fries, tater tots, or house salad
Served with your choice of french fries, tater tots, or house salad
Quarter-pound beer brat
covered in sautéed onions,
mushrooms, bell peppers,
and Dijon mustard. Served
on a ginder. 8

8. LEADING EDGE TECHNOLOGY
Growler USA provides a low labor franchise model in
which simple operations are achieved through the use
of advanced technology. From our sophisticated tap
delivery system, uniquely designed by Growler USA,
to our high-tech kitchen, anyone can run a pub,
successfully.
SIMPLE OPERATIONS, ADVANCED SYSTEMS
App-driven simultaneous push notifications to mobile phones,
updates to on-site menu screens, website and social media.
Real-time inventory and cost control data delivered directly to
owners.
True to the Brew™ system details safe keg handling,
optimizes storage, manages mixed gases, temperature
and tap lines.
Growler USA’s use of TurboChef®
technology, which is
also used by Wolfgang Puck’s®
, Del Frisco’s Grille®
,
JW Marriott®
, and Red Lobster®
, makes its kitchen
extremely safe, easy and efficient.
500 sqft or less for entire kitchen footprint.
No open flames, grills or hot oil fryers.
No Type 1 Hood required.
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9. Growler USA team members feel strongly about
preserving the earth’s ecology. That spirit of
conservation and responsible consumption is
quietly pervasive within multiple facets of the
design of the pub.
COMMITMENT TO SUSTAINABILITY
Table tops made from bamboo, one of the sturdiest
and most renewable resources in the world.
“Upcycled” bar tops are fashioned from salvage plywood.
Standing table rails are made from reclaimed train boxcar
floors.
Growler USA’s kitchen system produces virtually no grease into
the waste water system
Emphasis on draught beverages eliminates 165 bottles per keg
ECOLOGICALLY CONSCIOUS
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10. SCALABLE FLOORPLANS
Growler USA offers flexibility in its footprint.
Architectural models can scale to fit into pre-
existing structures, so you can let potential
drive location selection.
Here are two examples of our franchise pubs
in operation—the architectural models, and how
they manifested in real life—in Charlotte, NC,
and Austin, TX.
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11. SCALABLE FLOORPLANS
- AUSTIN, TX -
8

12. SCALABLE FLOORPLANS
9

13. SCALABLE FLOORPLANS
- CHARLOTTE, NC -
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14. FRONT OF HOUSE
11
CHARLOTTE, NC

15. 12
GRAND OPENING NIGHT

16. LIFESTYLE & DEMOGRAPHICS
Growler USA is an upscale neighborhood gathering
place. Decor, food menus, and ties to community causes
are localized. Music and event volumes are kept at
levels enhancing conversation. Our Microbrew Pubs
are bright, open and interesting. We leave brewing to
the brewers–most of whom are local entrepreneurs.
Growler USA gives you more control over store
operations, store décor, and product selection.
We are founded by entrepreneurs; we are run by
entrepreneurs; and we do this for entrepreneurs.
BROAD DEMOGRAPHICS
BETTER LIFESTYLE CHOICES
Growler USA microbrew pubs tend to close by
10 PM or 11 PM during the week and midnight
on weekends.
Perfect for semi-absentee, owner/operator, or
multi-unit.
True to the Brew™ system ensures safety and
product quality.
Certified Beer Servers trained in responsible
service and consumption.
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17. PRIME, PROTECTED TERRITORIES
Growler USA microbrew pubs are opening in the fastest-growing
areas of the country’s most dynamic cities.
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18. CONTACT
GrowlerUSA.com
Dan White
Chief Executive Officer
(720) 465-6670 Ext 101
Dan.White@GrowlerUSA.com
GROWLER USA | 12503 E. Euclid Dr. Unit 55 | Centennial, CO 80111
Ron Curnutt
Executive VP, Operations
(720) 465-6670 Ext 104
Ron.Curnutt@GrowlerUSA.com
Growler USA earned The Entrepreneur’s Source 2015 “Breaking the Mold” award,
presented to “a brand that re-defined the standard for its industry.”