Green Drinks China Mongol Rally 2012

Green Drinks China Mongol Rally
The real green link - connecting countries, cities, communities, cultures, people & ideas

July - August 2012

“A journey of a
thousand miles begins
with a single step.”
___

Lao-tzu
Chinese philosopher
(604 BC - 531 BC)

Outline

• About

• Our Mission

• The Project

• Key Milestones

• Team Profile

• Sponsorship

2012, Green Drinks China Presentation

About


About

That's the Mongol Rally -
10,000 miles of pure
adventure over mountains,
deserts and some of the most
remote terrain on the
planet.


About

http://www.youtube.com/watch?v=4VwacRktz2c 2012, Green Drinks China Presentation

About

• Begins in Europe and ends in Ulan
Bator, Mongolia

• Described as the "greatest
adventure in the world"

• Vehicles to have an engine
displacement of less than
1,200 cc


About

• Around 300 teams take part

• Primary aim to raise money for
charity through sponsorship and
the eventual auctioning of their
cars

• Broad media coverage, tv-crews,
celebrity participants, tv-shows,
etc


Our Mission


Our Mission

• Highlight & Study China’s race for
a Green Economy

• Demonstrate Chinese Energy-
Efficiency through Technology

• Raise money for supporting
community projects in Mongolia &
China


China Environment Facts: Now

• World’s largest consumer and
producer of coal & biggest
producer of carbon dioxide

• Coal used for almost 70% of total
energy supply

• By 2030, carbon dioxide emissions
could equal the entire world’s CO2
production today

Source: http://www.china-mike.com/

China Environment Facts: Future

• Leading investor in low-carbon
energy technology

• Leading renewable-energy producer

• Accounted for almost 50% of all
manufacturing of solar modules and
wind turbines in 2010

Source: http://www.china-mike.com/

The Project


The Project - Route

Mongolia
London Russia
Ukraine
Germany
France Poland
Austria Kazakhstan
Ulan
Bator

Uzbekistan Turkmenistan

Phase 1 2012, Green Drinks China Presentation

London 10,000 Ukraine
Russia

Mongolia

miles
Czech
Germany
Poland
France
Kazakhstan
Austria Ulan
Bator

Uzbekistan
Turkmenistan


Ulan Bator

Beijing

Shanghai

Phase 2* *TBC, Depending on Sponsorship

1,500
Russia

London Ukraine Mongolia
Czech
Germany

miles
Poland
France
Kazakhstan
Austria Ulan
Bator

Uzbekistan
Turkmenistan


The Project - Milestones
PARTICULARS Date

1 Initiate Visa Process 18th March

2 Team & Car Registration 18th May

3 Last date for completion of Visa Process 15th June

4 Departure from Shanghai to London 7th July

5 Media Briefing in Shanghai/London 10th July

6 Mongol Rally Begins 15th July

7 Mongol Rally Completion 17th August

8 Return to Shanghai & Return Media Briefing 20th August


The Project - Media
• Documentary / Video

• Online (Baidu, Youku, Youtube)

• Online (GDCMR website)

• TV (ICS Coverage)

• Lecture Series

• University & Green Drinks China Events across cities

• Publishing

• Online blog (weekly update)

• Weibo, Twitter & Facebook

• Book Project (Journalistic literature)

• Coffee Table Photography Book


The Project - Media

Green Drinks China Mongol

200,000 views

The Project - Media

5m in
1 e-t
ime
p rim ily
da te
u pda


The Project - Media


The Project - Media

@Nitin: 500km yesterday on dirt-track. Another 480 awaits us today. Can we do it?
23 hours ago

@Mayyi: Morning 5am - team woken up by a herd of goats. But the sunrise is beautiful!
3 hours ago

@Irving: We are stuck at the Mongolian Border - the authorities wouldn’t let us in!
18 minutes ago


The Project - Media

Stories from Mongolia: A Coffee Table Book

The Project Impact

Campaign to reinstate China’s
commitment to sustainability

Our Sponsor’s commitment to the
above cause

Help local communities - Sworde
Teppa, Mercy Corps, MTP, etc


The Project - Social Impact

The Shanghai Roots & Shoots Million Tree
Project

Aim to plant 1 million trees in Inner
Mongolia by the year 2015

Raise community awareness of the environment

Designed to improve both ecological and
humanitarian conditions

Local population intimately involved with,
and benefits from, every step of planting,
maintaining and monitoring the trees


Sword Teppa

An international non-profit-making, non-
governmental emergency reconstruction and
development organization

Bases its Central Asian operations out of
Kurgan-Tyube, in Tajikistan

Aims to help combat poverty, disease and
destruction of the environment - the most
pressing problems in the world

Promoting sustainable world development
within the environment



Mercy Corps

Founded in 1979 as Save the Refugees Fund, a
task force organized by Dan O’Neill in
response to the plight of Cambodian refugees

Mission to alleviate suffering, poverty and
oppression by helping people build secure,
productive and just communities

Has provided $2.2 billion in assistance to
people in 114 countries


Sponsorship


Sponsorship
• Company logo on Car

ur
Yo ny
pa
+ com
lo go
on
c ar
t he

Top Logo - Bonnet Logo - Door Logo - Boot Logo - Wheel Logo


Sponsorship
• Media Briefing & Press Release

Shanghai London


Sponsorship
• Customization of Car


Sponsorship
• Company link on website, blog & social media

company
logo

Your
company
logo


Sponsorship
• Project Name Sponsorship

‘Your Company’ Green Drinks China
Mongol Rally 2012


Past Sponsors
• Expedia • Louis Barbour

• REI • Longstone

• Turnkey Instruments • Smiths

• Suzuki • Lampstaedt

• Autocasion • F5

• Quiles • RRG Stockport

• Sport Tools • Globetrotter

• Congruent Media • Camel

• Norris Plumbing • Entec

• Marbella Automecanics • Casa Mundo


Sponsorship Target
• Aim to collect RMB 350,000 (for London to Ulab Bator)

Activity % of total Approx. Amt (CNY)

Charity 25% 87,500
Car & Customization 20% 70,000
Trip Expenses (4 pax, visa, insu, etc) 19% 66,500
Media Event - London & Shanghai 18% 63,000
Green Drinks China 10% 35,000
Marketing & Communication 6% 21,000
Fuel 2% 7,000

Total 350,000


Sponsorship Packages
• Main Sponsor - RMB 100,000 - 1 No.

• Project Name Sponsorship

• Top logo & Bonnet logo on car

• Introduction on Coffee Table Book

• Media Event - London & SH

• Customization Recommendation

• Feature on Website/Blog/Documentary


• Mid Level Sponsor - RMB 50,000 - 3 Nos.
• Logo on door, back of car, wheel cover

• Mention in Press Release



• Small Level Sponsor - RMB 25,000 - 3 Nos.
• Logo on remaining parts of the car





• Anyone - Any Amount - Any Number
• Logo on car

• Mention in Press Release

• Mention on Coffee Table Book

• Logo on Website

• Mention in Documentary


info@greendrinkschina.org

"I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I—
I took the one less traveled by,
And that has made all the difference."
--
Robert Frost
**Presentation as of 25th March, 2012

Green Drinks China Mongol Rally 2012

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