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Online Gaming Opportunity, Asian Americans

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Gravity Media (www.mediagravity) provides an assessment of the online, real money gambling opportunity.

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Online Gaming Opportunity, Asian Americans

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  4. 4. 4 HAVE GAMBLED ONLINE OF THOSE WHO CURRENTLY GAMBLE ONLINE, VISIT SITES AT LEAST 2-3 TIMES A MONTH.
  5. 5. 5 * Takes into account Asian males, US based, 21+, online users who previously gambled online.
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  10. 10. 10 MEDIAN HH INCOME Highest of all groups. HH INCOME EXCEEDING $100k/YR.
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  12. 12. 12 Source: Nielsen, State of Social Media report, 2012
  13. 13. 13 By utilizing our various partners we can reach more than 75% of the Asian Internet audience in the United States. Vietnamese Chinese Other Groups (Taiwanese, Korean, Japanese, Filipino)
  14. 14. 14 Tech and Mobile Savvy Asian Americans over index on all aspects of technology usage from web to mobile. Gaming Ready Asian Americans have a higher propensity to gamble off and online. Affinity to Casino Properties Position your brand as the top online gaming choice, and stand out among competitors. Sustain your Asian gaming clients once they leave the your casino floor. Opportunity: Asian Americans have a positive affinity to casino properties earned through years of communication.

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