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Celina’s Mulberry Market and Grille
Group 2: Amy Ferro, Grace Mazur, Melissa Morgan, Sarah Harker,
Luke Watson, Greg Jones, Austin Emme
Stockton University
Marketing Research
Phil Kening
April 30th, 2015

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Table of Contents
Title Page Page 1
Table of Contents Page 2
Executive Summary Page 3
Background Page 4
Research Objectives Page 4
Methodology Page 5
Results Page 6
Findings Pages 6­23
Conclusions Page 24
Recommendations Page 25
Appendix Pages 26­32

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Executive Summary
This survey was conducted for Celina’s Mulberry Market & Grille, located across from
AtlantiCare Regional Medical Center in Galloway, NJ. The purpose for this survey was to find out if
Celina’s delivery service available to the Stockton community would be beneficial to the restaurant. In
addition, we want to give suggestions on how Celina’s may enhance its products and services in the
future.
Nearly 800 Stockton students, faculty, and staff responded to the survey. Students were broken
down into 5 categories: Graduates, Freshmen, Sophomores, Juniors, and Seniors. The students were
further broken down into those who live on campus, and those who commute. Students who live on
campus were then separated into Housing 1, 4 and 5, Housing 2 and 3, Seaview, or Country Inn &
Suites.
The start of our survey included questions addressing participants’ knowledge of Celina’s
restaurant, knowledge of Celina’s delivery service, and whether or not they would consider using the
delivery service in the future. Only 48% of respondents had knowledge of Celina’s before the survey
was conducted; of the 48% who were aware of Celina’s, only 38% had knowledge of their delivery
service. However, of the respondents who replied to having knowledge of Celina’s, 84% would
consider using the delivery service provided by the restaurant.
The survey was then split into individuals who never order delivery and those who order on
occasion. The survey was ended for participants who never ordered deliver. The remaining 76% of
respondents were asked to rank their likeliness of ordering specific foods. In addition, they were asked
how they prefer to order, via phone or online, and to state a price range they would be willing to pay.
Recommendations and conclusions were then made in response to the survey questions, open­ended
responses, and cross tabulations.

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Background
Restaurant History
Celina’s Café, located at 68 West Jimmie Leeds Road in Galloway, is more formally known as
Celina’s Mulberry Market and Grille Café. It serves breakfast Monday through Friday from 8am to
12pm, Saturdays from 8am to 12pm, and Sundays from 8:30am to 3pm. Lunch is served Monday
through Friday from 11am to 8pm, Saturdays from 11am to 8pm, and Sundays from 11am to 3pm. The
dinner options are more limited with hours Monday through Saturday from 4pm to 8pm. The food is
aimed primarily toward a Mediterranean style with elegant, well­decorated dishes. The price of
breakfast and lunch foods average at about $10 or less with Dinner options primarily over $15. Celina’s
offers food specials often through announcements on Facebook and their website. They also offer a
service called SpotOn Rewards through an app that customers can download on their phones. This app
allows current customers to “check in” when they visit the restaurant and cash in “spots” for special
deals.
Meeting
For our research project our team first met with Lois, the owner of Celina’s Café, on February
12, 2015. During this meeting, Lois provided us with some basic, useful background information on the
restaurant as well as her goals for growing successfully. We also discussed some areas that we could
focus our research on such as the restaurant’s current customers or Stockton Students.
Goals
Lois explained that her main goal was to expand her delivery service and make it more appealing
for students. We did this by researching the Stockton University demographic and what foods they
would be interested in ordering. With our research, she intends to have the restaurant manager create
flyers with possible food specials and QR Codes to make ordering easy and appealing for the Stockton
Community.
Our team has decided to primarily focus research on Stockton Students, faculty and staff for
several reasons. Based on Celina’s online reviews, it is evident that the quality of food and service is
already rated between four and five stars. With this data already being collected, this limits our areas
that we could discover new and important research. Considering that the delivery service is new, we feel
that the data concerning it may be more sensible to collect. We have decided to consider the delivery
service as our marketing problem and focus our research on its success with Stockton Community.
Research Objectives
Our objectives were to focus on Celina’s delivery service in regards to Stockton Students, faculty
and staff. We wanted to discover the likeliness of students, faculty and staff ordering delivery from
Celina’s. Once we found out if they would order than we could ask questions like the types of food they
would most likely to order and how much they would be willing to spend. The most important objective
was to find out if they delivery service would be an overall benefit to the restaurant.

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Methodology
Data Collection Method
We collected the data by conducting a survey by email. Surveys are a great way to gather
convenient and precise data. By using email, we were able to reach a very large population of the
students, faculty and staff at Stockton University. Our email was sent out in a blast to the school
population. We also used SurveyMonkey.com to create the survey.
Audience
The audience we targeted for our survey were Stockton students, faculty and staff. By targeting
the following, we were able to analyze who would be more likely to order delivery from Celina’s.
Students would probably be more likely to order during the weekends and weekdays for breakfast, lunch
and dinner. While the faculty and staff would probably be more likely to order during the weekdays
around lunch time. Knowing this allowed us to see who we should target the delivery service for
breakfast, lunch and dinner.
Sample Size
The Stockton community has roughly 9,000 people, including current students, faculty and staff.
At a 95% level of confidence, depending on the confidence interval we want to be at, changes the
sample size we hope to reach. For example, if we wanted to have a 10% confidence interval, we need at
least 95 responses. To have at least a 5% level of precision, we would need at least 368 responses. To
have an almost perfect confidence interval at 1%, we would need at least 4646 people to respond to our
survey.
Limitations
Since we conducted a survey that was done by email there were a few limitations that we
encountered. There was a nonresponse bias which means that there was a systematic difference between
those who do and those who do not respond to the survey. This happens when a person refuses to
participate in the survey, a respondent is reached but cannot or will not participate at that time and a
person cannot be reached at a particular time. This includes anyone who simply never opens the email to
begin with. There also was a response bias which resulted from the people who answered the question
incorrectly. This happens when the respondent deliberately gives untrue answers and does not
understand the question properly.
Another limitation of our survey was whether enough people would respond to the survey. If our
sample size was too small, we might have encountered sample error, and our sample would be a
misrepresentation of the entire population. Knowing the following limitations we should be able to
interpret our results more accurately.

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Results
Out of our entire target audience, the Stockton community, including all undergraduate students,
all graduate students, and all faculty and staff, the population size is roughly 9,000 people. Our sample
size was much greater than we anticipated, ending at 789 responses. This is at a 95% confidence level
with a margin of error of +/­ 3.334%.
Findings
Question 1​:
● Awareness of Celina’s was basically split 50/50.
● There is no significant difference. There are only 2 more people who have heard of it among
those who have not.

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Question 2​:
● Awareness of delivery was considerably low for the amount of people that have heard of
Celina’s.
● Almost two thirds did not know they had a delivery service.

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Question 3​:
● After we made it known to all of the participants that Celina’s delivers the large majority, of
nearly 85%, said they would order from the restaurant.
● Less than a sixth of those participating in the survey said they would not order from Celina’s
after knowing they deliver.

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Q3 Open Ended Responses
"Never would consider ordering"
Commuter 9
Delivery Charge 3
Don't like the food/service 5
Too expensive 8
No need/Don't order out 8
Rather dine out/Pick-up/Takes too long 8
Maybe 3
Never had/Unsure of options(GF/vegan) 5
Only delivers to Campus Center 3
Only have meal plan/No money 2
● Of people who would not consider ordering from Celina’s, the largest group were commuters or
those who don’t live in the Galloway area
● With a slightly lower number, an equal amount of people feel Celina’s is too expensive, they
have no need or don’t order out, or would rather just go to the resturant to eat there or pick up
food

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Question 4​:
● A large majority of those unaware of Celina’s would consider ordering.

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Q4 Open Ended Responses
"Never would consider ordering"
Commuter/Don't live around here 10
Delivery Charge 0
Don't like the food/service 1
Too expensive 3
No need/Don't order out 11
Rather dine out/Pick-up/Takes too long 8
Maybe 1
Never had/Unsure of options(GF/vegan) 9
Only delivers to Campus Center 0
Only have meal plan/No money 10
● A relatively high number of people who would not consider ordering from Celina’s have no need
or do not order take out.
● The second highest reasons: Commuter or only rely on a meal plan and/or don’t have extra
money for take­out.
● A slightly lower number of people have never had the food, so they are unsure of the dining
options, several with dietary restrictions.

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Question 5​:
● The chart shows that most of the respondents order delivery monthly.
● Most important audience will be the roughly 18% who order weekly or more.
● Also that 24% never order delivery, these people had the survey terminate here.

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Q5 Open Ended Responses
For those who answered "Never"
Less than monthly 13
Delivery Charge 1
Not Enough Time 3
Meal Plan/No money 16
Rather dine out/Pick-up/Takes too long 25
No need/Don't order out 18
Unhealthy 6
No delivery services where I live/Commuter 2
No vegetarian/Gluten-free options 6
● Largest number of respondents would rather eat out or pick­up their food.
● The next highest reason were those who had no need or do not order out.
● We realized we should have had a choice for less than monthly

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Question 6​:
● A little more than half prefer ordering via phone
● With growing technology, a significant amount would prefer to order online
Q6 Open Ended Responses
For those who answered "Other(please specify)"
Both/No preference 9
Mobile App 1
Pick-Up in store 1
● Of the 11 who chose “other”, only 1 would rather order by Mobile App, and 1 would rather pick
up the order in store.
● We realize we should have included an option for both or no preference

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Question 7​:
● The majority of respondents, 58%, are willing to pay $5.00­$10.99 for delivery
● We were not surprised to see $16.00­$20.00 get the least amount of respondents, with only
5.30%.
● The lower prices saw the majority of responses while the higher prices saw the least.

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Question 8​:
● There are similar stats between Freshman, Juniors and Seniors who took the survey due to more
responses in the survey.
● The Sophomore, Graduate, Faculty and Staff showed less percentage due to the lack of
participation in the survey.

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Question 9​:
● The response to this question shows that under two thirds of those who answered as a student to
the prior question, 62%, live on campus.
● Not as far off as expected, over a third are commuters.

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Question 10​:
● Over 96% of those who answered the previous question as to living on campus, live on the main
campus site of the 5 housing units.
● It is shown that less than 5% of those who live on campus and took our survey live in Seaview
hotel and Country Inn and Suites.

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Question 11​:
Q11
Definitely Probably Maybe/Unsure Probably Not Definitely Not Count
Sandwiches 295 183 46 18 15 557
Salads 225 154 76 54 44 553
Burgers 206 145 101 51 40 543
Pasta 231 159 87 45 27 549
Seafood 102 87 116 108 128 541
Answered question 561
Skipped question 228
● The graph shows that the highest demand of food to order would be sandwiches
● Pasta is the next item on the menu that people would want to order
● Burgers and salads came in third that people would want to order
● Seafood has the lowest demand to order with only 102 definite responses

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Cross Tab 1​: What types of food would each grade level, faculty, or staff be most likely to order?
Q11
Freshmen Sophomore Junior Senior Graduate Faculty Staff Count
Sandwiches
Definitely/Probably 94 74 108 98 3 27 72 476
Maybe/Unsure 12 6 10 6 1 6 5 46
Prob Not/Def Not 6 3 9 6 0 5 4 33
Count 112 83 127 110 4 38 81 555
Salads
Definitely/Probably 70 48 83 72 4 31 70 378
Maybe/Unsure 19 10 20 12 0 7 8 76
Prob Not/Def Not 22 26 22 23 0 2 3 98
Count 111 84 125 107 4 40 81 552
Burgers
Definitely/Probably 77 61 88 71 2 12 39 350
Maybe/Unsure 22 12 23 20 1 9 14 101
Prob Not/Def Not 12 10 14 17 1 17 19 90
Count 111 83 125 108 4 38 72 541
Pasta
Definitely/Probably 93 60 90 78 4 15 48 388
Maybe/Unsure 12 11 19 21 0 11 13 87
Prob Not/Def Not 7 11 16 10 0 13 15 72
Count 112 82 125 109 4 39 76 547
Seafood
Definitely/Probably 37 25 53 40 2 8 23 188
Maybe/Unsure 22 21 26 24 0 11 11 115
Prob Not/Def Not 53 36 45 45 2 19 36 236
Count 112 82 124 109 4 38 70 539

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● The graph shows that 52% of participants would choose to have sandwiches and only 18% chose
that they would prefer seafood.
● Pasta has the next highest percent at 42% where burgers percent lies at 37%.
● The percentage shown for salads is 40%.
● Of the 559 respondents the majority said they would most definitely order a sandwich.
● Freshman were almost split where the majority said they would definitely order a sandwich or
pasta.
● Sophomores had a high majority of them saying they would definitely order a burger, a
sandwich, or even pasta.
● With juniors, most said they would definitely order a sandwich. Then a close second was pasta.
● Seniors, most said they would definitely order a sandwich. Then a close second was pasta.
● Faculty and staff are pretty much the same , where the majority of both said they would
definitely order either a salad or a sandwich.
● For all the food categories the least favorite seemed to be seafood.

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Cross Tab 2​: How many have heard of Celina’s broken down by student grade, faculty, or staff?
Q1
Freshmen Sophomore Junior Senior Graduate Faculty Staff Response % Count
Yes 23 30 50 66 2 34 69 48.3 % 274
No 90 56 79 46 2 7 13 51.7 % 293
113 86 129 112 4 41 82 567
Type Yes No Total Respondents
Fresh, Soph, & Junior 31.4% 68.6% 328
Senior, Faculty, & Staff 71.91% 28.09% 235
Graduates 50% 50% 4
● The split between respondents who have and have not heard of Celina’s was almost even, with
48.3% who have heard of it and 51.7% who have not.
● The majority of respondents who have not heard of Celina’s were lower classmen (freshmen,
sophomores, and juniors).
● All classes above Juniors had a majority of respondents who have heard of Celina’s, besides
Graduates.
● There is an even split in Graduates of people who have heard of Celina’s and two people who
have not.
● Most of the respondents were Juniors with 50 who have heard of Celina’s and 79 who have not.

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Cross Tab 3​: How many, of those who had heard of Celina’s, knew they deliver, broken down by
student grade, faculty, or staff?
Q2
Freshmen Sophomore Junior Senior Graduate Faculty Staff Response % Count
Yes 6 11 16 21 1 19 43 0.424 117
No 19 19 33 46 1 14 27 0.576 159
answered question 276 276
skipped question 296 296
● A majority of the students who have heard of Celina’s, did not know they deliver.
● Staff had the highest number of respondents who are aware that Celina’s delivers.
● Seniors had the highest number of respondents who did not know that Celina’s delivers.
● All of the underclassmen had a majority of students who did not know that Celina’s delivers.
● The majority of Faculty and Staff are aware that Celina’s delivers.
Cross Tab 4​: How much each grade level, faculty, or staff group would be willing to pay individually for
delivery?
Q7
Freshmen Sophomore Junior Senior Graduate Faculty Staff Response % Count
$5­$10.99 77 55 77 56 2 13 51 58.70% 331
$11­$15.99 32 31 42 52 2 21 23 36.00% 203
$16­$20+ 4 0 10 4 0 6 6 5.30% 30
answered question 564
skipped question 8
● Of the 564 responses from undergraduates, graduates, faculty and staff the highest percentage of
them said that as an individual they would usually be willing to spend between $5 and $10.99.
● The majority of freshman, sophomores, juniors, and staff said between $5 and $10.99.
● With seniors the gap was a little bit closer with almost the same amount saying they would be
willing to spend between $5­$10.99 and $11­$15.99.
● The faculty, on the other hand, are more willing to spend between $11 and $15.99.

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Conclusions
­​Awareness of Celina’s was basically split 50/50. There were only 2 more people that had heard of
Celina’s than those who had not.
­The awareness of the delivery service was considerably low for the amount of people that have heard
of Celina’s. Almost one third did not know they had a delivery service.
­​The results of the survey shows that over 85% of correspondents would be open to ordering from
Celina’s, showing a high demand for delivery services at Stockton University.
­The chart shows that 58% of respondents order delivery monthly and 24% never order delivery.
­​We found that 55% of respondents would rather order by phone. 42% would rather order online. Of
the 1.92% that chose “other”, only 1 would order via mobile app, 1 would rather pick up the order in
store, and 9 don’t mind ordering online or by phone.
­58% of respondents are willing to pay $5.00­$10.99 for delivery. 36% would be willing to pay
$11.00­$15.99. Only 5.3% would be willing to pay $16.00­$20.00
­​There are similar stats between Freshman, Juniors and Seniors who took the survey due to more
responses in the survey. The Sophomore, Graduate, Faculty and Staff showed less percentage due to the
lack of participation in the survey.
­We found that nearly 63% of correspondents do live on campus, compared to 37% of those who
commute to this University.
­We found that over half, at 57%, of correspondents, live in housing 1,4, and 5, and it showed that
almost 39% of those who participated in the survey lived in the freshman dorms of housing 2 and 3.
What this tells us is that 96% of those who took our survey and lived on campus, lived on the main
campus of housings 1­5.
­The graph shows that 52% of participants would choose to have sandwiches and only 18% chose that
they would prefer seafood. Pasta has the next highest percent at 42% where burgers percent lies at 37%
The percentage shown for salads is 40%. With the information given, Celina’s should focus on the
higher ranking percentages and not so much about the lower one which is seafood.
­The split between respondents who have and have not heard of Celina’s was almost even, with 48.3%
who have heard of it and 51.7% who have not. Freshmen, Sophomores, and Juniors all had more
respondents who have not heard of Celina’s vs. those who have. Seniors, Faculty, and Staff had more
respondents who have heard of Celina’s.
­All of the undergraduate students had a majority of respondents who are unaware that Celina’s delivers.
The percentage of respondents who are unaware is higher than those who are aware.
­The majority of the 564 participants said they would be willing to spend between $5 and $10.99, but the
gap between $5 and $10.99 and $11­$15.99 was a little closer with seniors and faculty where they were
willing to spend a little more than the other participants.

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Recommendations
­​Since the conclusions were 50/50 we would recommend more advertising to the Stockton community in
particular.
­​Since one third of those who have heard of Celina's have not heard of their delivery service we would
recommend advertising the delivery service more. This could be done by creating a QR code for the
delivery menu and emailing it to stockton students, faculty and staff.
­Seeing as how over 80% of those who not heard of Celina’s delivery services, would be willing to order
from Celina’s, getting word out about what Celina’s offers and how to order from there.
­Knowing that more than half of the respondents order delivery monthly we would recommend offering
incentives to go more often. This could include coupons and more advertising to Stockton Students
about the Osprey cash. Many of the open ended answers mentioned being short on money so this could
bring in more students.
­Those who would order online, 42%, and those who would order by phone, 55%, are relatively close in
number. We would recommend looking into developing a way for people to order online, or possibly a
mobile app. We would also recommend advertisements on facebook, or menus, that ordering online is
an option, if people are unaware.
­The majority of respondents are willing to spend $5.00­$10.99, 58%, and $11.00­$15.99, 36%, We
would recommend offering items at or near these price ranges, or making the food at those ranges
known to the students. Another recommendation would be to offer coupons or deals during specific
times or days of the week.
­Since burgers are the most likely to be ordered and then pastas and burgers are a close second we would
make some promotions through social media and their website that include some foods in those
categories.
­ Since 96% of students living on campus, live in housings 1­5, it would be wise of Celina’s to send a
few employees to every single apartment and dorm and sliding menu or brochures under their as a
means so that every student is in possession of information of Celina’s delivery menu and their number.
Housing 1­5 are all within walking distance of one another making this a great opportunity to build
awareness of Celina’s delivery services.
­Knowing that most of the participants like to spend between $5 and $10.99 as an individual on delivery,
we would suggest they offer some type of coupon to the Stockton Community, where say if someone
orders delivery from there five times in one month they receive a free sandwich on their next order from
there.

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Appendix
Questions 3 Open Ended Responses (Expanded)
I don't live around here
Delivery charge, and it's so close to campus anyway
no need
I do not live on campus
Not from the immediate area, saving money
Not on campus that long, commuter
I am not the biggest fan of their food.
I pass Celina's on the way home and I could pick up my own order.
They are too expensive. $10 for lunch w/o drink.
Their prices are obscene
as long as they would deliver to absecon
I generally don't eat out; I cook at home & bring my lunch to campus.
takes too long
time to wait for the order
maybe. Are you trying to market Celina's?
because they don't take meals
don't like them
Waiting for delivery, unknown the time of arrival
Bring my own food.
Never have bought their goods before
I commute and bring my own lunch
Unsure of vegan options
I live to far away.
So long as they have Gluten Free options
I bring my own meals but if I can afford it I'll consider ordering out.
I don't order food
I commute
I've never had their food
Not much I eat there... And dont ften try new things
Last time I went I tried getting gluten free, as advertised. But was greatly disappointed. They said they
could maybe make me a sandwich and it couldn't be guaranteed gluten free.
I typically don't order delivery
I live outside of their ordering area.
only if free delivery, or very low cost (+$1­2)
Way, way too expensive
Their prices are too high
Had it before didn't like it
they refuse to deliver on campus except to the campus center

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food is not as tasty when delivered
Generally have no meals while on campus.
im a commuter so if I was going to eat there i would just drive
but can I use meal plan?
they told us they only deliver to the Campus Center and that is not where I am located
Prices are high as it is
Too expensive
Too expensive and they have a delivery charge (if I'm not mistaken).
I like to get away from campus
Generally prefer to bring my own food
Heard they are slow on delivery.
too expensive for me
cheaper to cook for myself
I only have about 15­20 minutes for lunch.
I don't live around here and delivery to my office would be difficult since I teach all day.
Their staff seems to be poorly trained and do not record/make orders to specifications
Question 4 Open Ended Responses (Expanded)
I'm a commuter student, but feel it is valuable to other students.
I don't like to order delivery­food.
I do not reside nearby
How much does it cost?
Never heard of them
They are slightly expensive, who spends 4.95 on a bowl of oatmeal?
Too much hassle
No where to sit an eat..adjunct.
I would especially consider ordering if they accept unrestricted funds.
Don't know enough about them
Need cheaper food option on campus, not delivery
Restaurant food is unhealthy
I don't know what's on the menu.
I don't live on campus/there'd be nowhere to deliver to.
I rather buy food in person
I don't live at stockton.
Not enough time between classes
Because it's inevitably going to be stupidly expensive.
there are enough food choices for me
would like to see a menu
delivery food is unappealing
I'm broke biatch
I commute for school and go home to eat.

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never tried anything from there
If I'm at school I am using my meal swipes
More information is required
I have no money.
don't live on campus
dont want to wait for delivery. prefer a vendor stand.
I have a meal plan
too expensive
It's off campus
I'm a commuter
I have a car, I would just drive there
commute from Monmouth county
I'm not a vegetarian
Don't like the food
dont live on campus
I commute
I do not normally eat out
I bring my lunch
Not interested
I don't order out very often
I want a chipotle
Question 5 Open Ended Responses (Expanded)
about 2­3 times a year
Lack of time.
Delivery charge
Never heard of it before
Not on meal plan or I am not sure if I am able to use flex dollars for it.
it's not never but its less than monthly
go there instead
I'd rather pick it up, it's quicker that way
Usually like once or twice a semester. But I go semesters without ordering. I prefer to cook in my
apartment.
cook at home
I pick up
do not live in a place where most places deliver
Live at home, no one delivers to my town.. Have to do pick up typically
I usually just go pick up the food.
faster to pick up myself
I just have never eaten there before.
Usually bring lunch from home; unaware of options.

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I only order delivery once every couple of months
I order once every few months but generally I just don't think of it.
Time consuming
Restaurant food is unhealthy
Did not have the need to order food.
I very seldom eat out.
no known delivery services where I live
usually dine out
a few times a semester
Did not know they delivered
rarely, very rarely. Why don't we better consider improving the incredible poor service in the student
center?
im broke lmao
I'm not from this area, so it is hard for me to gain the trust of nearby restaurants.
I like to pick up my food
Because we have food at home
very rarely bc im broke
I usually make my own food.
All restaurants around my house are at most a five minute drive
Do not use food delivery.
Not enough money.
Uncertainty of what you will get
I AM BROKE. BIATCH.
No money
I just bring my own. It good and it's the right price.
I do not like the idea of having to pay an additional fee for someone's salary
no vegetarian options
Financial restrictions
It seems difficult to order on campus
every other month
It's once in a blue moon
I try and save money and cook my own food
Just haven't done it
My frequency is much less than monthly. Maybe once or twice a year. If I order food out, I will use the
time to run other errands and pick up food on my way back.
No one who offers gluten free options delivers to campus.
Easier to pick up
Would rather dine in
I prefer to cook myselft or eat at the actual restaurant for the ambiance.
My home isn't a convenient distance from a restaurant for delivery. I typically eat at N­wing when on
campus.

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Inconvenient due to work hours
I would usually only order out once a week. I meal prep most of the time.
There's food here
I didn't know they did this
I don't order as often as monthly, perhaps once every 2­3 months
bring from home
I have car, and I'm not lazy
No money
Id rather go and pick up my food
I make my own food usually
I prefer human interaction
Can't afford it
Don't have the money
Prefer to pick up
Broke college kid with a meal plan.
they don't take flex.
Prefer to select at the store or restaurant and bring home.
not never, but rarely. having a meal plan, I just eat on campus.
Nothing's good around here
I have a couple of times. I don't often because of money
I have a meal plan
prefer to pick up food myself
Don't know places
wait time is usually too long
Perception of delivery takes too long
not aware of delivering
Prefer to not out and have healthier options at home
It's just easier to go and pick food up for me. I will only order take out if I have a lot of people that I am
ordering for and entertaining.
I just drive and get it
commuter
If I'm eating at home, I'd rather cook
It's easier to just get food on campus
Too much of a hassle. If I'm goign to stay at home to eat I would rather cook for myself.
cheaper to cook for myself
I would rather pick it up.
usually bring my own lunch, or go to Campus Center
Sometimes I do, but less than monthly
time and cost
Question 6 Open Ended Responses (Expanded)

31.
31
Both ­ Phone & Online
I have no preference.
grub hub mobile app
either one phone or online
My family usually does pick­up in­store after calling ahead.
either
Both Phone and Online
both
Either is good
Both
Both
Celina’s Questionnaire
1. Have you heard of Celina’s Mulberry Market and Grille?
Yes
No
2. Are you aware they deliver?
Yes
No
3. Celina’s has just begun to offer day and evening delivery. Would you consider ordering from
Celina’s?
Yes
No
If no, why not?
4. Celina’s Mulberry Market and Grille is a cafe located minutes from Stockton University. They
have a wide variety of food choices, serving breakfast lunch and dinner, 7 days a week. From
their breakfast to dinners to their award winning vegetarian menu, there is something at Celina’s
for everyone. They have just begun to offer day and evening delivery. Would you consider
ordering from Celina’s?
Yes
No
If no, why not?
5. How often do you order delivery from any restaurant?
Never
Monthly

32.
32
Weekly
Twice a week
More than twice a week
Of you answered “Never”, please explain why
6. How do you prefer to order delivery?
Phone
Online
Other (please specify)
7. How much would you be willing to spend on delivery as an individual?
$5.00­$10.99
$11.00­$15.99
$16.00­$20.00+
8. Are you a student, faculty, or staff? Please choose which applies.
Freshman
Sophomore
Junior
Senior
Graduate
Faculty
Staff
9. Do you live on Campus?
Yes
No
10. Which housing do you live in?
Housing 1,4, or 5
Housing 2 or 3
Seaview
Country Inn and Suites
11. How likely would you be to order the following food types?
Definitely Probably Maybe/Unsure Probably Not Definitely Not
Sandwiches
Salads
Burgers
Pasta
Seafood