1. All you need to know about
Freedom 251
By
Gopal Agrawal
Department of Biotechnology
NIPER-Mohali
2. Content
• Mobile specification
• Cost
• Reason for low cost
• Information about ringing bells
• Government subsidiary to Freedom 251
• Total cost for mobile to company
• Reference
• Author information
3. Mobile specification
• Launched: February 2016.
• 4 inch touchscreen display
• Resolution of 540 pixels by 960 pixels
• 1.3GHz quad-core
• 1GB of RAM
• 8GB of internal storage that can be expanded up to 32GB via a microSD card
• 3.2-megapixel primary camera on the rear and a 0.3-megapixel front shooter for
selfies.
• Android 5.1
• Connectivity :Wi-Fi, Bluetooth, FM.
• Sensors: Proximity sensor.
• Single GSM smartphone
• *****The mass market device will come with preinstalled apps including Women
Safety, Swachh Bharat, Fisherman, Farmer, Medical, WhatsApp, Facebook and
YouTube
4. Ringing bell company
• Noida based company
• Registered on 16th September 2015.
• Other product: smart 101.
• Aim: to make 40% market share in 12months
(http://telecom.economictimes.indiatimes.com/news/freedom-251-
maker-ringing-bells-aims-40-share-industry-terms-it-marketing-
gimmick/51029938 )
• Company also launched 4G smartphones at 3000 INR.
• Competitors : Datawind.
• Two plant: Noida and Uttarakhand.
6. Reason for low cost
• The company will pass on benefits from margins, duty exemptions for local
production, savings from selling online and efficiencies from economies of scale and
logistics to consumers.
• Pre-embedded apps in the device may lead to revenue-sharing arrangements.
• Ringing Bells will rely on the promoter's reach into dealer and retail channels for
selling the phones.
• The company aims to spend a minimum of Rs 250 crore on full indigenous
production of the phones.
• a part of the revenue they generate from the marketplace will be used to subsidise
the phone
• The component will be locally produced (avoid 13% duty to be paid in import).
• Waiting for GST bill approval.
• Reference: http://telecom.economictimes.indiatimes.com/news/freedom-251-
maker-ringing-bells-aims-40-share-industry-terms-it-marketing-gimmick/51029938
7. You should know this before buying….
• The first set of reviewers who have got the phone, have been posting on
how it is actually an Adcom Ikon 4, incidentally priced at Rs 4,100 on
Flipkart and other ecommerce sites. In fact, the Freedom 251 carries a
Tricolour sticker on the rear panel to conceal the Adcom branding.
• the device has not been BIS certified. In fact, it is not even listed, points
out another report. So, how can we be so sure it is safe to use and
adheres to the standards like radiation and so on, that are required for the
Indian market
• The idea of selling the phone at Rs 251 came to Chadha and his colleague
Mohit Goel, a director at Ringing Bells, on a midnight stop at dhaba on the
highway to Jhansi.
8. Government subsidiary to Phone
• Ashok Chadha (President) clarified to IBNLive that there is no subsidy
from the government for the Freedom 251.
• http://www.ibnlive.com/news/tech/demystified-how-freedom-251-
is-being-sold-at-rs-251-and-the-company-also-expects-profits-
1204431.html
