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What NOT to do with your Online Presence in 2013
by Tara Banda
Now that your business has survived the much-hyped "end of the world," handling your online marketing should be a piece of cake, right? But just in case you need some help, here's a list of 10 do's and 10 don'ts to keep your online presence on the right track in 2013.
Don't: Use blanket "Like Us" messages to drive people to your social media pages.
Don't: Set up social profiles and leave them virtual ghost towns.
Don't: Set and forget your online marketing campaigns.
Don't: Substitute a social media page for a website.
Don't: Abuse your business blog.
Don't: Build a "flashy" mobile website.
Don't: Leave consumers guessing about how to contact you.