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Good Presentations Are Like Good Theater
Great theaterisone of the greatpleasuresinlife.Itismore thana simple event;we hope thatitwill be
an exceptionalevent,amemorable event,anexperience thatmovesthe audience toidentifywiththe
storyand characters.
Similarly, greatpresentations are like goodtheater.Bothhave 3 basiccomponentsthatare essential.1.
You needa goodscript.It shouldbe a storythat draws the audience in – andkeepstheminteresteduntil
the final moments.2.You needgoodactors whocan bringthe rolesto life.Theynotonlyknow their
lines,buttheyare natural intheircharacters whomerge completelywiththeirroles.Thismakesthem
so believablethatthe audience cannolongersee the actor behindthe role.Andfinally,the eye needsto
“see”the story supportedbya goodset,goodprops andappropriate costumes – all of whichreflectthe
storybeingtoldand the rolesbeingplayedbythe actors.All three componentsneedtoworkin
harmonyas one – so thatthe performance isconvincingateverylevel.
Likewise,agreatpresentationneedstobe well structuredandwritten.Everypresentationisakindof
story – andshouldbe written,similartoascript forthe theater,usingthe thousands-yearoldstory
structure.Atthe beginningitshouldintroduce the problemorissue thatwill be addressedinthe core of
the talk.Just like everyplay(ornovel andfilm),the audience needsto know whatthe problemis.This
raisestension –and createsan emotional needfromthe audience toknow how the problemwill be
solved. Itshouldthenproceedtogothroughthe stepsof how the speakercame to a solution,with
occasional drawbackstokeep the tensionup.It’sa basicformula,butone that few business
presentationsfollow. Unfortunately,whatoftenhappensinstead,inmanybusinesspresentations,is
that the presentercompletelyskipsthe problemdescriptionandbackgroundcontextforhow asituation
came to be as it is.Asa result,the audience hasnoideawhatistryingto be solved.Theythentune out
due to confusionorlackof interest,andbegintolookattheirsmartphonesornotebooks.Therefore,the
script(or storyyou’re going to tell) isreallythe keyfactorwhendevelopingyourpresentation.
The secondfactor ina presentationislearningtodeliveritwell.Thatmeansusingyourvoice (flow,
intonation,pitch,tempoandpauses),gestures,bodylanguage,andeye contactina way thatmakesyou
authenticandinteresting –but not exaggeratedlyso.Manypresentationsskillstrainingseminarsmake
“delivery”the focustheirtrainingworkshops,oftentothe exclusionof learninghow tofinelystructure
and write yourpresentation. .
Andfinally,youneedtohave attractive and visual friendlyPowerPointslides –whichwouldbe like the
propson a stage.The 90% rule forusingslidesisthattheyshouldmake complex orcomplicated
informationeasiertounderstand.Theyshouldnotsimplyrepeatinprintedformwhatthe speakeris
saying.Theyshouldbe pictures,diagramsorgraphs – or somethingthe eye canprocessquickly(i.e.
usuallylessthanasecond).In otherwords,textslidesare ano-go.Why?Because readinganythingmore
than shortbulletphrasesengagesadifferentpartof the brainthan thatusedto processtrue visuals.
At the International PresentationAcademy,we offeraPublicSpeakingSeminarinMunich(online orin-
house) thatwill guide youthroughastep-by-stepprocessindevelopingyourstructure and written
content.We will showyouhowto write the differentcomponentsof atalkand thenconnectthem so it
flowsnaturally.We’ll alsoworkwithyoutodeliveryourtalkauthenticallyandwithimpact.Ourmethods
are very hands-on,withlotsof practice (andfeedback).If you’re interested inanAdvanced
PresentationsTraininginMunich - or an online PresentationSkillsTraining, feel free tocontactusat:
info@ip-academy.de

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Advanced Presentations

  • 1. Good Presentations Are Like Good Theater Great theaterisone of the greatpleasuresinlife.Itismore thana simple event;we hope thatitwill be an exceptionalevent,amemorable event,anexperience thatmovesthe audience toidentifywiththe storyand characters. Similarly, greatpresentations are like goodtheater.Bothhave 3 basiccomponentsthatare essential.1. You needa goodscript.It shouldbe a storythat draws the audience in – andkeepstheminteresteduntil the final moments.2.You needgoodactors whocan bringthe rolesto life.Theynotonlyknow their lines,buttheyare natural intheircharacters whomerge completelywiththeirroles.Thismakesthem so believablethatthe audience cannolongersee the actor behindthe role.Andfinally,the eye needsto “see”the story supportedbya goodset,goodprops andappropriate costumes – all of whichreflectthe storybeingtoldand the rolesbeingplayedbythe actors.All three componentsneedtoworkin harmonyas one – so thatthe performance isconvincingateverylevel. Likewise,agreatpresentationneedstobe well structuredandwritten.Everypresentationisakindof story – andshouldbe written,similartoascript forthe theater,usingthe thousands-yearoldstory structure.Atthe beginningitshouldintroduce the problemorissue thatwill be addressedinthe core of the talk.Just like everyplay(ornovel andfilm),the audience needsto know whatthe problemis.This raisestension –and createsan emotional needfromthe audience toknow how the problemwill be solved. Itshouldthenproceedtogothroughthe stepsof how the speakercame to a solution,with occasional drawbackstokeep the tensionup.It’sa basicformula,butone that few business presentationsfollow. Unfortunately,whatoftenhappensinstead,inmanybusinesspresentations,is that the presentercompletelyskipsthe problemdescriptionandbackgroundcontextforhow asituation came to be as it is.Asa result,the audience hasnoideawhatistryingto be solved.Theythentune out due to confusionorlackof interest,andbegintolookattheirsmartphonesornotebooks.Therefore,the script(or storyyou’re going to tell) isreallythe keyfactorwhendevelopingyourpresentation. The secondfactor ina presentationislearningtodeliveritwell.Thatmeansusingyourvoice (flow, intonation,pitch,tempoandpauses),gestures,bodylanguage,andeye contactina way thatmakesyou authenticandinteresting –but not exaggeratedlyso.Manypresentationsskillstrainingseminarsmake “delivery”the focustheirtrainingworkshops,oftentothe exclusionof learninghow tofinelystructure and write yourpresentation. . Andfinally,youneedtohave attractive and visual friendlyPowerPointslides –whichwouldbe like the propson a stage.The 90% rule forusingslidesisthattheyshouldmake complex orcomplicated informationeasiertounderstand.Theyshouldnotsimplyrepeatinprintedformwhatthe speakeris saying.Theyshouldbe pictures,diagramsorgraphs – or somethingthe eye canprocessquickly(i.e. usuallylessthanasecond).In otherwords,textslidesare ano-go.Why?Because readinganythingmore than shortbulletphrasesengagesadifferentpartof the brainthan thatusedto processtrue visuals. At the International PresentationAcademy,we offeraPublicSpeakingSeminarinMunich(online orin- house) thatwill guide youthroughastep-by-stepprocessindevelopingyourstructure and written content.We will showyouhowto write the differentcomponentsof atalkand thenconnectthem so it flowsnaturally.We’ll alsoworkwithyoutodeliveryourtalkauthenticallyandwithimpact.Ourmethods
  • 2. are very hands-on,withlotsof practice (andfeedback).If you’re interested inanAdvanced PresentationsTraininginMunich - or an online PresentationSkillsTraining, feel free tocontactusat: info@ip-academy.de