The document provides a detailed 3-day agenda for the CRM Conference 2016, including workshops, presentations, panels, and networking events. Over 30 sessions are scheduled on topics related to customer relationship management, loyalty programs, analytics, mobile marketing, and omnichannel engagement. Presenters include executives from Lowe's, GameStop, Dunkin' Brands, PriceSmart, Journeys, ALDO Group, and other retailers. Activities include breakfasts, lunches, a welcome reception, and a retailer dinner sponsored by various CRM solution providers.

1. DAYONE WEDNESDAY,JUNE15
10:00am–5:00pm RegistrationDesk,8thStreetNorth–FirstFloor
Registration
11:30am–1:30pm BoulevardRooms (3)Workshops
BoulevardA KobieMarketing:ConvertingPassiveLoyalty
intoActiveAdvocacy
BoulevardB BondBrandLoyalty:Personaloyalty:TheMovefrom
TX(transaction-only)toCXincreatingBrandLoyalty
BoulevardC HarteHanks:Tweets,Pics,Clips,andApps–
TheMobileExperience
GENERALSESSION–GRANDBALLROOM
2:00pm–2:10pm WelcometoCRMC2016:CraigWood
CraigWood,CRMCHost/ManagingDirector&ChiefEngagementOfficer–
360LiveMedia
2:10pm–3:10pm DanielBurrus:TransformingRetailwithStrategic
ForesightandCertainty
DanielBurrus,Futurist,StrategicAdvisor,Author–BurrusResearch
3:10pm–3:30pm GrandFoyer&NormandieLounge
RefreshmentBreak SponsoredbyEpsilon
3:30pm–3:35pm SessionIntroduction:Epsilon
3:35pm–4:15pm Lowe’sHomeImprovement:
IntegrationofAnalyticsintotheCustomerJourney
KerrieAdams,DirectorofEnterpriseAnalytics–Lowe’sHomeImprovement
4:15pm–5:00pm GameStop:HowthePowerUpRewardsProgram
TransformedGameStopintoaLoyaltyCompany
(notjustacompanywithaloyaltyprogram)
MikeHogan,EVPofStrategicBusinessandBrandDevelopment–GameStop
andJimSturm,CEO–Brierley+Partners
5:00pm–6:30pm GrandFoyer&NormandieLounge
WelcomeReception SponsoredbyCrowdTwist
7:00pm–11:00pm ZED451 CRMCRetailerDinner
AllRetailersWelcome.RSVPRequired.
Co-Hostedby89Degrees,Aimia,MovableInk,SynchronyFinancial, &VeraCentra
DAYTWO THURSDAY,JUNE16
7:00am–8:00am BoulevardRoom Breakfast SponsoredbyBondBrandLoyalty
GENERALSESSION–GRANDBALLROOM
8:00am–8:20am ALookAhead–WhoOwnstheCustomer?
DavidSims,VicePresidentLoyaltyMarketing–LaQuintaInnsandSuitesandFrankGrillo,CMO–HarteHanks
8:20am–8:25am SessionIntroduction:CrowdTwist
8:25am–9:15am BridgetBrennan:WhySheBuys–HowtoGrowwithWomenConsumersin2016andBeyond
BridgetBrennan,CEO–FemaleFactor&Author,“WhySheBuys”
9:15am–9:55am Dunkin’Brands:OptimizingMobileandDigitaltoDeepenEngagementwithConsumers
JohnCostello,President,GlobalMarketing&Innovation–Dunkin’Brands
9:55am–10:15am GrandFoyer&NormandieLounge RefreshmentBreak SponsoredbyEpsilon
CONCURRENTSESSION–GRANDBALLROOM–SECONDFLOOR
10:15am–10:20am SessionIntroduction:Acxiom
10:20am–11:00am PriceSmart:HowtheCustomerLifecycleJourney&AnalyticsCombinetoDriveGrowth
JoseLuisMarin,SVPMarketing&MemberServices–PriceSmartandDavidResnick,VicePresidentofClientSolutions–VeraCentra
11:00am–11:40am Journeys:HowtoMarkettoToday’sMillennialswithTrue1:1
WadeJones,VicePresident,DirecttoConsumer&CRM–TheJourneysGroupandJean-YvesSabot,VicePresidentRetail–Epsilon
11:40am–12:20pm ALDOGroup:LeveragingyourCustomerDatainanOmnichannelWorld
IanRichards,VicePresidentCRM&Analytics–ALDOGroupandMargaretMurphy,President&COO–Olson1to1
CONCURRENTSESSION–CONTINENTALBALLROOM–FIRSTFLOOR
10:20am–11:00am RackRoomShoes:PumpingUpCustomerLoyalty
PaulVoss,DirectorofCRM–RackRoomShoesandSandraGudat,CEO–CustomerCommunicationsGroup
11:00am–11:40am Belk:Credit–YourSecretCRMWeapon
SaraPatterson,DirectorofCredit–BelkandWhitGoodrich,ChiefMarketingOfficer,RetailCard–SynchronyFinancial
11:40am–12:20pm Etsy:InnovationsinCX&PersonalizationatCriticalPointsintheCustomerLifecycle
BrittanyWilliams,SeniorProductMarketingManager–EtsyandErnanRoman,President–ERDMCorp.
ENDCONCURRENTSESSION
12:20pm–1:20pm WillifordRoom Luncheon SponsoredbyYesLifecycleMarketing
1:25pm–2:55pm ContinentalBallroom SpeedDatingwithSponsors*
*ExhibitsopenduringSpeedDatingSession
GENERALSESSION–GRANDBALLROOM
3:00pm–3:05pm SessionIntroduction:YesLifecycleMarketing
3:05pm–3:20pm Soles4Souls:ShoesthatHelpEndPoverty BuddyTeaster,CEO–Soles4Souls
3:20pm–4:00pm JohnDeighton,Ph.D.:ConnectingwithYourCustomersintheAgeofDigitalDisruption
JohnDeighton,Ph.D.,BakerFoundationProfessorofBusinessAdministrationatHarvardBusinessSchool,HarteHanksMarketingAdvisoryBoardMember
4:00pm–4:20pm GrandFoyer&NormandieLounge RefreshmentBreak SponsoredbyEpsilon
4:20pm–5:15pm MarkScharenbroich:NiceBike:theRoadtoMakingMeaningfulConnections
MarkScharenbroich,AwardWinningSpeakerandAuthor,“NiceBike”
5:15pm–6:45pm GrandFoyer&NormandieLounge NetworkingReception SponsoredbyAcxiom
DAYTHREE FRIDAY,JUNE17
7:30am–8:30am BoulevardRoom Breakfast SponsoredbyBondBrandLoyalty
GENERALSESSION–GRANDBALLROOM
8:30am–8:35am SessionIntroduction:BondBrandLoyalty
8:35am–9:35am SethGodin:WelcometotheNewNormalwithSethGodin SethGodin,Author,Entrepreneur,Speaker
9:35am–10:15am Aveda:TheBeautyofBrandLoyalty
RachaelOstrom,ExecutiveDirector,ConsumerEngagement–AvedaandSeanClaessen,EVPofStrategy&ExecutiveCreativeDirector–BondBrandLoyalty
10:15am–10:30am GrandFoyer&NormandieLounge RefreshmentBreak SponsoredbyEpsilon
10:30am–11:10am IKEA:OptimizingLifeEventCommunicationsThroughBigData
AshleyWahl,CRMSpecialist–IKEAandTedSilverman,SeniorDirector,PlanningandCustomerEngagement–89Degrees
11:10am–11:50am GrandBallroom Chico’s:Leveraging‘RetailScience’toIdentify&MaximizeYourMostValuable
CustomerRelationships RachelMinerva,VicePresidentCustomerMarketing&Analytics–Chico’sandCoreyPierson,CEO–Custora
11:50am–12:15pm RaffleandTwitterContestPrizeGiveawayandClosingRemarks
12:15pm Adjourn
12:30pm–2:00pm WaldorfBallroom AdvisoryBoardLuncheon
AGENDA
ATAGLANCE