The 7Ps of marketing mix are product, price, promotion, place, packaging, positioning, and people. The document discusses each of the four Ps in more detail: product refers to the item offered for sale, whether a good or service; price is the amount charged for the product and depends on factors like market and quality; promotion includes tactics like discounts, coupons, and samples to generate sales; and place refers to the distribution channels through which the product reaches customers, either physical stores or online platforms.

1. INTRODUCTIO
N
These seven are: product, price,
promotion, place, packaging, positioning
and people. As products, markets,
customers and needs change rapidly, you
must continually revisit these seven Ps to
make sure you're on track and achieving
the maximum results possible for you in
today's marketplace.

2. 4 PS OF MARKETING MIX

4. PRODUCT
•A product is the item offered for sale. A
product can be a service or an item. It can be
physical or in virtual or cyber form. Every
product is made at a cost and each is sold at a
price. The price that can be charged depends
on the market, the quality, the marketing and
the segment that is targeted.

6. PRICE
(Entry 1 of 2) 1a : the amount of money given
or set as consideration for the sale of a
specified thing. b : the quantity of one thing
that is exchanged or demanded in barter or
sale for another. 2 : the cost at which
something is obtained …

8. PROMOTION
Some examples of commonly used sales
promotion include giving out coupons or
vouchers, temporarily reducing prices
through discounts, sampling, offering
giveaways, flash sales or buy-one-get-
one-free offers, and lots more.

10. PLACE
place strategy in marketing include using
wholesale centers, retail outlets, physical
stores or online platforms as the channels
for product placement and trade
promotions.

12. PEOPLE
People are the transactional interface
between the company and its
customers so people deliver the
service and they collect money i.e. get
paid on behalf the company for the
service.

14. PROCESS
Marketing is called a social process due
to its concern for the long-term welfare of
society. Apart from the customer
satisfaction, it pays attention to the social,
ethical and ecological aspects of
marketing. Define Marketing.

16. PHYSICAL EVIDENCE
There are many examples of physical
evidence, including some of the below
ones: Packaging. Internet/web pages.
Paperwork (such as invoices, tickets
and dispatch notes).

18. • NAME : GOKUL.A
ROLL NUMBER : B20552
CLASS : 3MS
SUBJECT : MARTKETING
MANAGEMENT
TITTLE : THE 7PS OF
MARKETING MIX