Design is increasingly getting the attention it deserves. It is one of the most, if not THE most important thing a company develops. Great design inspires, engages, simplifies and solves what ails us. It also sets companies apart from the competition, especially essential in commodity markets. Because of these reasons, design is never finished. It is an ever-evolving quest to discover what will make something better. Often times we experiment with design at Momentum. With the design trend test drive project we wondered what would happen if we selected a few of the latest trends and merged them with Momentum’s Brand Identity. No rules around what could be touched, no styles were off limits. Here are the latest 2014 trends we considered testing:

1. DESIGN TREND
TEST DRIVE

2. DESIGN TREND
PATTERN
The Momentum Logo
was reimagined using
a pattern of a single
shape. The shape is
a squared-off version
of the rectangle that
makes up Momentum’s
current logo.

3. DESIGN TREND
PATTERN
Here is a collection
of items that the
secondary pattern
logo, along with the
primary logo, might
be applied to. The
complete stationery
suite is dominated
by black and white
highlighted by the
color of the two logos.

4. DESIGN TREND
HIGH
CONTRAST
High contrast is a trend
that many companies
are using and will
continue to use in
2014. The higher the
contrast amongst
colors, the more they
seem to ‘pop’ off the
product. Specifically,
black and white often
evokes a sense of
class and elegance.

5. DESIGN TREND
FLAT
Flat design has been
trending for quite a
while now and it isn’t
slowing down anytime
soon. The use of flat
and minimal designs
used in user interface
and web design has
really taken off. Here
is a reimagining of
Momentum’s Android
and iPhone app with
the use of flat icons
and navigation.

6. DESIGN TREND
KRAFT
Using kraft paper or
the appearance of
kraft paper is another
trend that has risen
in recent years. The
material is great
for giving a product
a homemade feel.
Logos of any color
can be seen easily
due to the contrast
of the kraft paper.