Sponsorship All-Stars in NASCAR

•

0 likes•97 views

Gina Katzmark

Sports

Dale
Earnhardt, Jr.
Danica Patrick Jeff Gordon
Jimmie Johnson Tony Stewart
TOP OVERALL BRANDS
RANKED BY TOTAL
IN-BROADCAST
MEDIA VALUE
Sprint
Jimmy John’s
1#
Toyota3 Nationwide5
Lowe’s
Shell-Pennzoil
Nationwide
Haas Automation
Target
FedEx
Dollar General
Furniture Row
Miller Lite
2
3
4
5
6
7
8
10
9
2 Chevrolet 4 Ford
2# 3#
4# 5#
1#
TIME ON
SCREEN
MEDIA
VALUE
LAPS
LED
POINTS
PRIMARYCARSPONSORSRANKEDBYMEDIAVALUE
1#
Repucom data through the Toyota Owners 400 April 26, 2015 at Richmond
repucom.net
1#
SPONSORSHIP ALL-stars
Overall CelebrityDBI scores from May 2015
Attributes measured: awareness, appeal, aspiration, breakthrough, endorsement, influence, trendsetter and trust
Kevin Harvick
in NASCAR

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Sponsorship All-Stars in NASCAR

1. Dale Earnhardt, Jr. Danica Patrick Jeff Gordon Jimmie Johnson Tony Stewart TOP OVERALL BRANDS RANKED BY TOTAL IN-BROADCAST MEDIA VALUE Sprint Jimmy John’s 1# Toyota3 Nationwide5 Lowe’s Shell-Pennzoil Nationwide Haas Automation Target FedEx Dollar General Furniture Row Miller Lite 2 3 4 5 6 7 8 10 9 2 Chevrolet 4 Ford 2# 3# 4# 5# 1# TIME ON SCREEN MEDIA VALUE LAPS LED POINTS PRIMARYCARSPONSORSRANKEDBYMEDIAVALUE 1# Repucom data through the Toyota Owners 400 April 26, 2015 at Richmond repucom.net 1# SPONSORSHIP ALL-stars Overall CelebrityDBI scores from May 2015 Attributes measured: awareness, appeal, aspiration, breakthrough, endorsement, influence, trendsetter and trust Kevin Harvick in NASCAR

Sponsorship All-Stars in NASCAR

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