1. Team 15
2016 APICS SW District Student Case
Competition
VP of Purchasing Jesus
LopezAlonzo
VP of Operations Eric Hanamoto
VP of Supply Chain Gilbert Pineda
VP of Sales Michael Tanedo

2. 2
Mission:
- Provide the highest level of service to our customers
and suppliers.
Vision:
- Produce healthy juices for society while providing a
superior level of quality and value.
Goals:
- Meet the service level of our customers (decreasing
waste, increasing availability, maximize production
efficiency)
The Fresh Connection Strategy

3. 3
-5
-4
-3
-2
-1
0
1
2
3
4
0 1 2 3
ROI
End Results
93.00%
94.00%
95.00%
96.00%
97.00%
98.00%
99.00%
0 1 2 3
Service Level
-$200,000.00
-$150,000.00
-$100,000.00
-$50,000.00
$-
$50,000.00
0 1 2 3
Bonuses or Penalties
$2,600.00
$2,610.00
$2,620.00
$2,630.00
$2,640.00
$2,650.00
$2,660.00
$2,670.00
$2,680.00
0 1 2 3
Sales Revenue (in thousands)

4. 4
Single Round Decisions
 Earlier Deadlines (improved
service)
 Payment Terms 4  6
weeks
 Promotional Pressure,
Increased demand and TO
 VMI
Sales
80.0%
82.0%
84.0%
86.0%
88.0%
90.0%
92.0%
94.0%
96.0%
0 1 2 3
Service Level (Orders)
Food & Groceries LAND Markets Dominick's

5. 5
 Increased Raw Materials Warehouse (~71% capacity)
 Decreased Finished Goods Warehouse (~71% capacity)
 Dramatically reduce overflow warehouse to save on costs/flex labor
 Increase Production Plan Adherence
 A lot of preventative maintenance
 SMED Action
 Increase Speed
 Lower runtime and increase idle time
Operations
15.12%
15.90% 16.09%
13.82%
13.56% 13.39%
7.94%
7.13%
11.74%
10.54%
4.75%
0.30%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
0 1 2 3
Changeover Time Breakdown Time

6. 6
 Lowered Safety Stock of Finished Goods Product
 Decreased Production Intervals of High-selling Finished
Goods
 Increased Lot sizes of Stock Management Components
 Modified Safety Stock of Stock Components
 Frozen Period of Production (passed down supply chain)
Supply Chain Management
80.00%
85.00%
90.00%
95.00%
100.00%
0 1 2 3
On Shelf Availability
Orange 1L Orange/Mango 1L Orange/C 1L
Orange PET Orange/Mango PET Orange/C PET

7. 7
 Focus on Supplier Relations (loyalty)
 Trio PET PLC
 Quality from Poor  High
 Decrease Transportation costs
 Invested in Supplier Development
 Miami Oranges -Decreased Service Level Contract
Purchasing
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
0 1 2 3
Rejection Rates
Mono Packaging Trio PET Vitamins Mango Miami Oranges