This document summarizes a business plan for Piqapoo, a company that has developed a hands-free device for picking up dog waste. The device, called the Piqapoo Clip, fits around a dog's tail and uses disposable bags to collect waste without owners having to directly pick it up. The document outlines Piqapoo's team and leadership, the problem their product solves, how the product works, competitive advantages over other solutions, target markets of tens of millions of dogs worldwide, revenue projections into the millions based on device and bag sales, investment needs, and legal status as an established company with patents.

1. Don’t pick up poo.
Just Piqapoo!
Easy Dog Waste Collection
for a clean environment

2. The Piqapoo Team
CEO
Gideon Hazan
CFO
Erez Barr
Founder, Chairman
Reem Hazan
Legal
Eli Dotan
SEO Director
Saar Gispan
Sales and Biz Dev.
Amir Biran

3. CEO
Gideon Hazan
Entrepreneur with more than 27 years in the consumer products business building
successful companies from ground up. A passionate leader with first class
communication skills and a long track record of successful management. An inspiring
and motivational manager with first-rate interpersonal skills, with ability and passion
to develop a vision.
Founder
Re’em Hazan
Re'em grew up in a rural village and has raised dogs his whole life. Sometimes there
were over 10 dogs living in his yard at the same time, together with other animals.
Re'em has worked in the hi-tech enterprise industry for more than a decade as a
team leader managing more than 30 people and as a project manager, managing
projects worth Millions of Dollars
Rest of the team
The piqapoo team consist of individuals with different business background who are
passionate about piqapoo and have the skills to lead the company to the next level.

4. The Poop Problem
Dog poop is everywhere. Cities, Parks, Public places
Owners don’t pick up after their dogs
Dog waste causes health & ecological hazard
Damages cities reputation & tourism
Unsanitary & unpleasant to pedestrians
Heavy fines for owners who don’t pick up

5. Picking up poop is unpleasant at best
Manual pick-up is required
Dog Diarrhea is impossible to clean
It’s difficult to hold the dog and clean up at the same time
Leaving droppings is illegal
Pet waste DNA tests are implemented in many cities
$250 - $500 fines in the US
Up to £1000 in UK
The Dog Owner Problem

6. • No need to pick up
• No need to clean
• No fear of fines
• No environmental mess
In a perfect world

7. Our Solution!
Introducing:

8. Why Piqapoo?
• Small, light & easy to carry
• Simple to operate (one hand use)
• Dog friendly & comfortable
• No human contact with the feces
• Droppings never touch the ground
• 100% solution for diarrhea
• Competitive pricing

9. How to Piqapoo
Place the Piqapoo
around your dog's
tail. It's so light &
soft he won't even
feel it
Wait until
your dog
poops
And with a press
of a button, the
bag is in the bin!
21 3

10. Competition
Competitor Pros Cons
Scoopers without
bags
- No hand contact - Big and cumbersome
- Leaves traces on the ground
- No good for diarrhea
- Regular cleaning is required
Scoopers with bags - No hand contact - Big and cumbersome
- Leaves traces on the ground
- No good for diarrhea
Fitted Devices - No hand contact
- No traces
- Uncomfortable
- Limiting
- Long time to fit on dog
- Cumbersome
Manual Pick-up
with Plastic Bags
- Cheap - Many avoid using it
- Not Hygienic
- Leaves traces on the ground
- No good for diarrhea
Modified Bags - No hand contact
- Relatively small
- Leaves traces on the ground
- No good for diarrhea
- Expensive

11. Products and Accessories
Piqapoo Clip
Fits your dog
Variety of colors
Disposable Bags
For all sizes
Opaque color

12. Wholesale and retail prices:
Clip: $15.00 suggested retail price
Clip: $11.00 wholesale price
Disposable bag suggested retail price:
60 bags: $15.00 monthly ($0.25 per bag)
Costs

13. • USA – 83,000,000
• Brazil – 36,000,000
• Russia – 15,000,000
• Japan – 12,000,000
• UK – 8,000,000
• France – 7,000,000
World Map of Domestic Dogs
The Market

14. According to the 2013-2014 APPA National Pet Owners
Survey, total U.S. Pet Industry Expenditures:
Year Billion
2014 $58.51 Estimated
2013 $55.72 Actual
2012 $53.33
2011 $50.96
2010 $48.35
2009 $45.53
2008 $43.2
2007 $41.2
2006 $38.5
2005 $36.3
2004 $34.4
2003 $32.4
2002 $29.6
2001 $28.5

15. How we will make money
Total Year I Total Year II Total Year III Total Year IV
Market % 0.36% 0.53% 0.80% 1.00%
Device 242K 363K 544K 680K
Bags 89,297K 217,600K 326,400K 440,640K
Revenue USD
Clip $2,082K $3,123K $4,684K $5,855K
Bage $16,252K $39,603K $59,405K $80,196K
Total Revenue $18,334K $42,726K $64,089K $86,051K
Month 1 2 3 4 5 6 7 8 9 10 11 12 TotalYearI
Quantity
Clips 11K 16K 21K 21K 21K 21K 21K 21K 21K 21K 21K 21K 242K
Bags 645K 1,612K 2,901K 4,191K 5,480K 6,770K 8,059K 9,349K 10,638K 11,928K 13,217K 14,507K 89,297K
Revenue USD
Clip $93K $139K $185K $185K $185K $185K $185K $185K $185K $185K $185K $185K $2,082K
Bag $117K $293K $528K $763K $997K $1,232K $1,467K $1,701K $1,936K $2,171K $2,406K $2,640K $16,252K
Total Revenue $210K $432K $713K $948K $1,182K $1,417K $1,652K $1,887K $2,121K $2,356K $2,591K $2,825K $18,334K

16. Nature of Payment Amount
Patent registration $40K
Product development $30K
Attorney’s fees $25K
Business plan + Finance $12K
Other $23K
Kickstarter campaign $100K
Total $230K
Total Investment:

17. Investing
3.5M—4M
40% Production
30% Advertising & PR
20% Salaries
10% Reserve
Investment %
Production Adv&PR Salaries Reserve

18. • Ltd. Company since 2013
• Israeli Company
• Registered patents in the US
• Patent # 8,342,138 ; 8,944,012
• Registered patent in Israel
• Patent # 211,544
Legal Status

19. Thank you!
Piqapoo team
info@piqapoo.com
TEL NYC (929) 212-1114
TEL ISRAEL 972 (54) 557-2525