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Social Media in the Legal Industry

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Social media has transformed the way people communicate. However, the degree to which legal professionals have embraced social media remains unclear. Register to attend our free webinar for legal marketers. We'll explore the results of a recent study by LexisNexis and Vizibility, identifying the social media tools attorneys and firms use, and assess the levels of adoption.

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Social Media in the Legal Industry

  1. 1. Social Media in the Legal Industry March 7, 2012
  2. 2. The Social Media Explosion 150 million 845 million 100 million1995 2000 2003 2004 2006 2010 2012First LinkedIn Twitter Todaylaw firm launch launch • 845 millionwebsites use Facebook Facebook • 150 million launch use LinkedIn • 100 million Source: Larry Bodine blog post, “Nearly All Small Firms Use Social Media in Legal Marketing” use Twitter 2 Social Media in the Legal Industry March 7, 2012
  3. 3. What Prospects Want and Social Media Delivers Prospects of business of consumers 78% decision-makers search for 65% begin lawyer search using search lawyers online.1 engines, websites and social media.2 Delivery • Identity (they know you exist) • Authority (they can see your capabilities) • Interaction (you can communicate directly) 1 Source: Greenfield/Belser, from Larry Bodine, “Executives Rely on Internet to Find Lawyers” 2 Source: New York State Bar Association Journal 9/09, from http://www.lexisnexis.com/law-firm-marketing/online-marketing-power/ 3 Social Media in the Legal Industry March 7, 2012
  4. 4. Small Law Firms are the Biggest Social Media Pros In small firms (1-5 lawyers) Percentage who: Plan to use social media 91% Rely on social media for new business 71% Say social media is extremely important 59% Source: Vizibility/LexisNexis Survey, “Use of Social Media in Legal Marketing,” law firms with 1-5 lawyers, response to question 1 4 Social Media in the Legal Industry March 7, 2012
  5. 5. What Social Media Tools Do Small Firms Prefer?Social media tools preferred by small law firms Professional social networks (LinkedIn) 90% Blogs 88% Twitter 73% Consumer social networks (Facebook, Google+) 68% Video networks (YouTube, Vimeo) 51% Source: Vizibility/LexisNexis Survey, “Use of Social Media in Legal Marketing,” law firms with 1-5 lawyers, response to question 4 5 Social Media in the Legal Industry March 7, 2012
  6. 6. How Are the Benefits Measured?How small law firms measure the benefits ofsocial media programs 76% measure lead generation 71% measure new business 61% measure increased website traffic measure number of followers and 54% online connections Source: Vizibility/LexisNexis Survey, “Use of Social Media in Legal Marketing,” law firms with 1-5 lawyers, response to question 5 6 Social Media in the Legal Industry March 7, 2012
  7. 7. Keep It Current! Percentage of lawyers with 100% up-to-date social media profiles Small firm lawyers All lawyers 58.5% LinkedIn 19% 44% Facebook 13% 41.5% Twitter 12% Source: Vizibility/LexisNexis Survey, “Use of Social Media in Legal Marketing,” law firms with 1-5 lawyers, response to question 7 7 Social Media in the Legal Industry March 7, 2012
  8. 8. Spread The Word It’s not just about creating social media accounts. You need to help people discover your social media usage.Add social media links to email signaturesand online biosLeverage content aggregatorslike JD SupraAdd QR codes to printed biosand business cards 8 Social Media in the Legal Industry March 7, 2012
  9. 9. Five Things To Do Today!Here are five simple action items you can do right now Make sure LinkedIn profiles for your attorneys include one or 1 both of the words “attorney” and “lawyer” in the job title. Update contact info, firm name, experience and practice areas for 2 all your attorneys’ Martindale-Hubble and Lawyers.com profiles. Get others to recommend your attorneys on LinkedIn and initiate 3 peer reviews on Martindale-Hubble and Lawyers.com. Use QR codes to build digital bridges to social media, placing 4 them on business cards and printed bios. 5 Use the same photos on your website bio and all other online profiles, including a hi-res image on LinkedIn. 9 Social Media in the Legal Industry March 7, 2012
  10. 10. Benefits Far Outweigh Pitfalls Small firm naysayers: Small firm winners: Social media is too hard to Social media creates control, not enough visibility, interaction and resources, ROI not proven respect that pays off in engaged prospects and proven new business. 10 Social Media in the Legal Industry March 7, 2012
  11. 11. Social Media in the Legal Industry March 7, 2012

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