1. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE MY MEDIA PRODUCT AND
WHY?
Discussing what Distributing company would be best to
market my film

2. LIONSGATE
 Lions Gate are one of the most successful independent distributing companies
in the world,
 The fact that they're independent means they can distribute a lot of different
types of films with different production companies and target audiences. This
means they could be an ideal distributor for our Thriller film.

3. LIONSGATE
 However they have a reputation for distributing quite a few controversial horror
films such as 'American Psycho' and 'Saw'.
 Furthermore they don't really distribute many British films or low budget niche
films.
 Our film is a low budget thriller film for a general niche market. Lionsgate films
can be considered to be quite niche, but generally have a larger audience than
we expect for our film.
 Therefore we decided that Lionsgate, being an American distributor for larger
scale films than ours, were not the right institution for our media product.

4. ARTIFICIAL EYE
 Artificial Eye are a mainly British based film distributor and only really distribute
DVDs and screenings at art-house cinemas.
 They have worked on films like 'Fish Tank', 'Melancholia' and 'We need to talk
about Kevin'.
 The fact that the cinema produces low budget British Films, makes our product
suitable.

5. ARTIFICIAL EYE
However, our film does not suit this distributor entirely...
 Our film is a Thriller, and Artificial Eye haven’t really distributed many thrillers,
especially towards the action side of the thriller spectrum where our film lies.
 Furthermore, they wouldn’t market the film as big as we would like, our film may
be for a niche market but we would expect it to played in big cinemas rather than
just art-house cinemas, where most Artificial Eye films are generally played.

6. MOMENTUM PICTURES
 Momentum Pictures have distributed a lot of very successful British films, like ‘The King’s
Speech’.
 They have also distributed a lot of very good thriller films as well like ‘The Girl with the
Dragon Tattoo’ and ‘Law Abiding Citizen’.
 Momentum Pictures will be able to successfully distribute a film like ours which is both
British and a Thriller.
 They’ll be able to market our film to big cinemas and produce a lot of DVD’s and maybe
Blue Rays of our film.
 Even though our Target audience is quite niche we think Momentum Pictures would be
able to successfully distribute our film so we chose it.