3. e-commerce…
a booming 20
environment 16
12
11
9
8
6
5
4
3 3
2
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Source: FOCUS WEB ID Oct- Dec ‘12
4. purchase more
spend more
1st semester
average purchase: 4.8
2012 2nd semester
average purchase: 5.2
average spending: 474€ average spending: 558€
Source: FOCUS WEB ID Oct- Dec ‘12
5. so, are you ready?
how will you face the challenge?