12 CATS ON THE
BLOCKCHAIN
DEMYSTIFYING ETHEREUM WITH THE CRYPTOCATS
cryptocats26

cryptocats26
NAS GENDRY JOCHY

THIS IS NOT
A talk about the price of Bitcoin, or ETH, or an ICO
or a Whitepaper
cryptocats26

WHAT ARE
CRYPTOCATS?
cryptocats26
DIGITAL ASSET OWNERSHIP ON THE BLOCKCHAIN

Digital collectible 8bit cat.
Each cat has a unique
number which correlates to
the array in the contract
Each cat is a token and the
token ownership is stored
on the Ethereum Network.
We are exploring non-
fungible tokens, where each
has different attributes.
A composite image with all
the cats in a release is
hashed (SHA-256) and is
tied to the contract.
CryptoCat #10 TokenImage Hash
cryptocats26

12th November
12 Cats
20th December
436 Cats
25th November
177 Cats
The Original
Cats
December
Edition
Australia
Blockchain Edition
TIMELINE
cryptocats26

IDEATION
Most ideation techniques start with the customer, but...
cryptocats26
Great customer
problems to
solve
Don't need
blockchain as
a solution

cryptocats26
GREAT
BLOCKCHAIN USE
CASES
CUSTOMER
PROBLEMS WE
WANT TO SOLVE
CREATIVE
CURVE BALL
THE
MASHUP

WHY
8-BITComes from a time when there was limited
capacity. We wanted to be true to our DNA, the
best way for us engineers to do art in the
crypto world.

THE FIRST
ATTEMPT

A TEENY TINY MVP
12 CATS, 6 USERS
cryptocats26
THE SIMPLEST USER
JOURNEY:
VIEW, CLAIM, SHARE

cryptocats26
There's hardly
anything interesting
you can do on Mobile
yet
UX/UI:
Metamask helps but it
has glitches
and requires a bit
of set-up
Ethereum is slow.
It's early days for
error handling from
contract responses

USER TESTING
cryptocats26
Exploring where people use
cats, how they feel about them.

UNIQUE
BLOCKCHAIN
FEATURES TO
EXPLOIT:
Unbreakable Ownership
There's nothing like owning your own
cat on the blockchain. Bringing a strong
sense of authentic ownership to the
digital world
Digital Scarcity
Exclusiveness, FOMO and the supply and
demand dynamic creates interesting
games like the notorious Cat #52
Transparency
Gives bragging rights to your cat
ownership, everyone can see the real
owner

BACKSTAGE
FRONT END
WEB
BRIDGE:
WEB TO
BLOCKCHAIN
ETHEREUM
cryptocats26
HTML / JS
Web3.JS /
Metamask /
Infura
Geth / Parity
TOOLS: Truffle, Testrpc, Remix IDE, and AWS
Image maker /
Python Catpackager
CATLERY

I . PYTHON

LEVEL
-UP
Artisan
Automation:
layers, colours,
file processing
Decentralisation

THE SOLIDITY CODE

cryptocats26
GETTING TO MAIN NET
TESTRPC
Local testing only
TEST NET
We use Ropsten
MAIN NET
Live

cryptocats26
STARTING WITH
TESTRPC
Develop and test web app and contract on local environment
(Truffle + TestRPC)
Automate deployment to AWS server
(Bitbucket + CodeDeploy + S3 + EC2)

cryptocats26
TEST NET
Decentralised Ethereum environment challenges
Remix browser IDE and Infura API are useful

cryptocats26
THERE'S NO
PLACE LIKE
MAIN NET
Set aside time for blockchain sync
to complete
Safekeep keys used for
deployment wallet
Contract deployed on main
network is permanent

cryptocats26
WE ARE
TRYING TO
LOVE THE
FORK

WHAT DOES A CAT LOOK
LIKE ON THE ETHEREUM
PLATFORM?
cryptocats26

TRANSACTIONS

CAT #1

CAT CONTENTION

cryptocats26
CAT TOKEN
ECONOMICS
Total Cat Tokens: 189
Top Cat Owner: 10.3% 22 cats
50% of market is owned by 8ppl

cryptocats26
CONSTANT
CHANGE
Price fluctuation,
platforms & dev tools,
use cases, your own
ideas
DEPLOYING
CONTRACTS
Deploy early
More automation
Design patterns
JUST BUILD
SHIT
It's new
Continuous learning
Own your mistakes
POWER
-UPS

cryptocats26
cryptocats.thetwentysix.io
GET YOUR CAT TOMORROW
INSERT BITCOIN TO CONTINUE
Talk to us about collaborations
gendry@thetwentysix.io