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Business purchase decision makers want content — supported with evidence- and fact-based viewpoints — that comes from other customers and unbiased sources. They also prefer to consume content published in shorter visual formats. B2B marketers, now is the time to balance substance and format in all content that you deliver.
In this session, Laura Ramos, Vice President and Principal Analyst at Forrester Research, will teach attendees how to tune their marketing content to buyers’ interests by boosting its relevance and demonstrating empathy with their target audiences.