Not only iPod, iPhone and iPad but also Apple Retail Store is a great innovation of Steve Jobs in the effort to give real experience to customers. Its role is not only to make products accessible to customers, but also to give customers opportunity to experience the thing they probably buy before going to the stores and must buy after visiting the stores. Much of today's literature surrounds the importance of a strong and vibrant brand in the marketplace. In trumpeting this message many articles are written about unique and creative advertising campaigns and their role in brand building. But, the majority of brand development comes in the distributions channel where the organization touches the consumer. In this seminar, the focus will be on how firms can build a brand with both captive and third-party distribution channels. Before the lecture, Mr. Edwin Lim, an admissions officer from the SMU MBA program will have a brief Q&A session about the MBA application process. This is a good opportunity if you would like to know how to get into a top MBA program in Singapore. Seminar theme: Building Brands with Distribution Channels Speaker: Dr. Philip C. Zerrillo – Professor of Marketing (Practice) (*) Speaker profile here: http://www.business.smu.edu.sg/faculty/marketing/pzerrillo.asp Time: 6.15PM, 8 August 2012 Venue: Sapphire Hotel, 32A - 34 Bui Thi Xuan Street, District 1, HCM City Make your move and experience another seminar by Dr. Z in Ho Chi Minh City! Link to register: http://www.eventbrite.com/event/3752070544 Friends4Growth Together We Grow -------------------------------------------------- Friends4Growth is a group of young professionals, who share a common passion to learn and grow more in their career through formal and informal educational opportunities. The group was founded by Vietnamese national Le Tran, a Wharton MBA Class of 2009. The Friends4Growth mission is as follows: - Be a place for young professionals to exchange and enhance knowledge - Bring educational opportunities to members by providing access to well-known professors, business leaders and industry experts - Provide information of universities around the world to members with intention to study abroad - Share experience in studying, job search, working and living outside Vietnam To achieve its mission, the group organizes various activities on a monthly basis to its members, such as: - Seminars on various industry topics, with a sponsorship of the Singapore Management University. - Coffee chats with experienced professionals from more developed economies - Q&A sessions covering overseas life and work from seasoned experts Website: www.friends4growth.com Join us at: http://facebook.com/friends4growth and http://vn.linkedin.com/in/friends4growth If you have any inquiry, please contact us at info@friends4growth.com