3. Other rubbish statements.
This is the year of mobile
Growth hacking is the future
of marketing
Your website needs video to
compete
4.
5. If the statement is:
“This is the year of mobile”
The reality is:
“For certain businesses, in certain markets, for
certain segments of their audience, in certain
locations and at certain times, it could be argued
that this is the year of mobile.”
11. Mobile – split test mobile-friendly…
Contact forms Checkout
12. Mobile – case study.
PayPal express checkout
Up to 34%
conversion
lift
https://www.paypalobjects.com/webstatic/mktg/docs/Mobile_
Express_Checkout.pdf
13. Mobile-friendly vs. non mobile friendly.
Critical point –
£50K/month difference
+growth rate above
10%/quarter
(2011) (2017)
17. Supercheapstorage.com.au – split test.
Without video With video
Winner: 16%
increase in
https://www.webprofits.com.au/blog/case-study-adding-
video-on-a-landing-page/
leads
23. Chromeindustries.com – split test.
Without video With video
Winner: 0.2%
increase in
sales
http://blog.optimizely.com/2013/08/27/product-imagery-
tests/
34. Split testing social buttons
Arriving from Facebook Arriving from Twitter
http://www.forbes.com/sites/jeffbercovici/2014/07/17/nailed-it-buzzfeed-cracks-the-pinterest-code/