1. François Croze 1983 – ESCP – EAP (Paris-Oxford-Düsseldorf)
43 rue Saint Merri B.A. in Business with focus on international marketing
75004 Paris Fluent English
Mobile +33 6 79 71 13 29 Proficiency in German, Italian and Spanish
francois.croze@gmail.com Conversational Arabic
Since
May
2012
TETRA C Limited - Paris
Independent consultancy in the arts and culture sector, including strategy, communications and
development for arts organizations, and sponsoring, events and public relations for businesses.
• Romanian National Radio
Advising and full participation in the complete reorganisation of the management of all the
Radio’s musical ensembles (six in total, incl. a symphony orchestra, a chamber orchestra, a jazz band, two
choirs and a folk ensemble).
Implementation of a new marketing and branding policy. Participation in the recruitment of a new Musical
Director for the National Orchestra and in concert programming for their forthcoming seasons.
Organisational advisor for a music festival in September 2014.
• Les Arts Florissants Dir. William Christie
Advising and full participation in a full internal restructuring and creation of a general secretary, creation and
launch of a new company recording label, overhaul of the ensemble’s website, strategy consulting for
communication, sponsorship, and the establishment of a financial endowment for a new foundation.
Day-to-day administration of the 2013 edition of the « Dans les Jardins de William Christie » Festival.
• Fondation Long-Thibaud-Crespin
Advising and full participation in the organisation of the competitions (Piano, Violin, Vocal), fundraising.
• Ketchum Pléon – Withupcom
Advising on proposals for cultural events and funding strategies.
• Orchestre de Paris
Advising and full participation in a strategy consultingfor communication, press, new medias, arrival of
Daniel Harding as new Musical Director.
1999-2012 Radio France – Paris
French National Radio Group of 4500 employees, with two main areas of activity :
• Broadcasting on six stations - France Inter, France Info, France Bleu, FIP, France Culture,
France Musique
• Live and recorded musical production administered by the Head of Music (Direction de la
Musique), incorporating two orchestras (Orchestre National de France, Orchestre
Philharmonique de Radio France), a professional adult choir and a children’s choir.
Assistant Director, then Secretary General to the Head of Music, with direct managerial responsability for 720
members of staff including 400 musicians and 120 employees of the station France Musique
Implementation of new strategies defined by the President of Radio France and creation and calibration of swift and efficient
operating practices between the broadcast station and the musical production teams.
• Communication and Marketing
Defining, structuring and maintaining strategic partnerships with the media and communication with radio listeners,
Concert-goers and the broader musical world.
Development of a communication and marketing strategy oriented towards widening the audience base, resulting
in an increase in ticket purchases from an average of 40% to 85% of available seats.
Implementation of partnerships with leading media outlets (LCI, Télérama, Le Figaro, and specialist classical music
titles) ; with businesses (RATP, Fnac), and public organisations (Smerep).
Implementation of a long-term sponsorship strategy for future years.
Relaunch of the website.
• Orchestra and Station Management
Co-ordination of orchestral concert production policy with the station programming policy.
Conduction of negotiations with the musicians’ union representatives on all employment matters.
Full responsibility for managing all aspects of the arrivals of Kurt Masur and his successor Daniele Gatti as Musical
Directors of the Orchestre National de France.
Interim Management of the Radio Children’s Choir following the decease of its Musical Director, Toni Ramon
and recruitment of his successor Sofi Jeannin.
Supervision of production teams.
Development of an educational outreach policy of broad scope, including targeted productions and agreements
with school heads.
Head of operations for special projects, including a Quincy Jones concert, Unicef, Arts-France USA,
Amnesty International.

2. • International Development
Representative of Radio France in the international context of the EBU/UER, full responsability for raising
the profile of Radio France and establishing its leading role in the Music Group of the EBU, including a term
of 5 years as president of the EBU Radio Users’ Group.
Creation of musical events for French-speaking public radios worlwide.
Strengthening of ties among national public radio orchestras.
1989 – 1999 DDB&Co-Epimone - Paris
Worldwide communications agency, part of the DDB network founded by Bill Bernbach, established
in France since 1969 and now the third largest in the country with 20 agencies in all areas of specialization,
employing 1600 people.
Associate Account Executive Epimone, later Associate Head of Consulting
Primary Accounts
• Fondation France Télécom (France Telecom Foundation)
Budgets managed : 2M€ for communication and over 5M€ for sponsorship
Consultant for devising and implementing France Telecom’s corporate sponsorship strategy ;
selection and execution of international, national and regional sponsorship projects in accordance
with the defined policy (approximately 100 projects per year).
Design of the Foundation’s advertising campaign for television and radio, press, internet and various other
channels with a budget of 1.2M€.
Responsibility for the Foundation’s press and public relations policy for sponsorship activities and
its coordination among the various head offices of France Telecom Group and its subsidiaries ;
Drafting the Foundation’s internal communication documents and memos and briefing Regional
Managers of France Telecom.
• Fondation La Poste (La Poste Foundation)
Consultant for developing a sponsorship strategy for the French National Post Office ;
assessment and clarification of an existing study exploring new sponsorship possibilities in accordance
with the Post Office Group’s new communication platform.
• Le Temps du Maroc 1998/1999
Responsibility for managing the direct marketing campaign for the Year of Morocco in France,
in collaboration with the Foreign Affairs Ministry and the Franco-Moroccan General Council.
• The Picardy Cathedrals Festival, Proquartet, Musique en Tête, Royaumont Fondation,
Organum Ensemble.
Development of a general communications policy.
• Théâtre du Châtelet
Feasibility study and creation of a Patrons’ Association.
1986 – 1989 Société Générale - Paris
Special Projects Manager, Office of the Director of Communications
• Société Générale Music Foundation
Creation and launch of the Foundation.
Development and contract negotiations for its inaugural projects, including sponsorship of Les Arts Florissants,
TMP-Châtelet and the Beaune Early Music Festival.
1985 Paid Internship, European Community Commission - Brussels
Additional independent activities
Guest Professor University of Paris IV-La Sorbonne, Masters Program
in Arts Administration.
Chairman of the baroque music ensemble « Il Seminario Musicale » led by Gerard Lesnes, countertenor