Frank Jermusek discusses how to write an effective rental ad in this in-depth presentational blog. For more information, please visit FrankJermusek.org!

1. FRANKJERMUSEK.ORG
HOW TO WRITE
AN EFFECTIVE
RENTAL AD
Presented by Frank Jermusek

2. Introduction
No Landlord wants to lose money or pay out of
pocket to keep a rental business afloat, yet this
can happen if you have a property sitting vacant
for too long. Effective marketing is one key to
renting a property quickly, and to avoid accruing
expenses associated with a vacancy.
FRANKJERMUSEK.ORG

3. The Headline A great headline is key to getting people to
read the rest of the ad, so you want a headline
that stands out. The headline is so important
that it is recommended to spend half of the
entire time it takes to write your rental ad on
the headline itself.

4. Key features of a
Rental Ad
Know what features tenants want in a
property and be sure to advise those
features in your ads. Make sure to point out
both the positive and negative aspects to
the apartment, so you don’t waste anyone’s
time by showing prospective renters a
property that isn’t right for their needs. For
example, if a renter absolutely requires a
parking space, there’s no sense in showing
them your property with no off-street
parking.
FRANKJERMUSEK.ORG

5. Word Choice
According to Buildium, you can create a
visual representation of your property with
the use of carefully chosen, specific
adjectives.

6. Detailed property
description
Make sure the details of the property are
clearly outlined in the advertisement. This
will prevent you from wasting time on
showing the property to applicants who are
looking for more bedrooms, storage space,
etc.
Disclose all necessary information
about the unit in the advertisement,
and set expectations upfront about
other requirements for renting your
unit. Be sure to include your pet
policy, and list other deal breakers if
you have them.

7. Thank You!
FrankJermusek.org
For more information
Please visit
FrankJermusek.org