Build as a Service (BaaS) a revolutionary new model of product development that unifies User Experience Design, SaaS Development, Serverless Architecture, DevOps, and Quality Assurance into a flexible, collaborative, nimble service

1. DIGITAL PRODUCT DEVELOPMENT
ON-DEMAND
BUILD AS A
SERVICE
(BaaS)
Your Vision. Our Execution.

2. The OPPORTUNITY
For a growing
SaaS company
For an enterprise trying
to transform digitally
Price Optimization
= 6X LTV/CAC
Companies that continuously
optimize costs, and therefore
prices, experience better ROI
on customer acquisition costs.
10%+
revenue growth
Digital transformation leaders
are 45% more likely to bring new
innovations to market and create
financial value.
Your Vision. Our Execution.
For a SaaS
start-up
App Economy
= $ 120 Billion
204 Billion app downloads.
3.8 Billion smart-phone users.
SaaS Market
= $ 121 Billion
73% of organizations are
expected to use all or mostly
SaaS solutions.
Going Glocal
= + 100% growth rate
Market-based localization while
going global correlates to a 100%
bump in growth rate.
15%+ EBITDA
growth
Digital transformation leaders are
50% more likely to cut costs and
improve profits.

3. Your Vision. Our Execution.
The PROBLEM
60%+ failure rate in
venturebacked start-ups
Cash is not a differentiator.
When user experience fails,
spending more to acquire new
customers is like putting a
band-aid on a bullet hole.
90%+ failure rate
in start-ups
Ideas are not the problem. In
fact, failed start-ups are a great
source of pre-validated product
ideas.
Adapt or Die
Funded start-ups employ
aggressive tactics to usurp
customers. Improving costs
and release rates is paramount
for survival.
$ 300 Billion lost
in productivity
Developers spend 40% of their
time annually dealing with
technical debt, debugging and
refactoring.
The skill gap
is widening
Moving quickly is an advantage
in the digital world. To bring pace
and agility in digital transformation
IT teams must overcome skill gaps
and resource crunches.
For a growing
SaaS company
For an enterprise trying
to transform digitally
For a SaaS
start-up
Product-market fit
Failure to Pivot
Poor product experience
Pricing / Cost Optimization
Access to technology skills
Failure to shift with the goalpost
Flavor of the month
In a market that believes new is
always better, stagnation is not an
option. Creativity and growth are the
remedy, but they're easier said than
done.

4. Build as a Service (BaaS) a
revolutionary new model of
product development that unifies
User Experience Design, SaaS
Development, Serverless
Architecture, DevOps, and
Quality Assurance into a flexible,
collaborative, nimble service.

5. Your Vision. Our Execution.
The
Solution
Get to market
faster
Stop
compromising
on UX
Build all the
features on your
roadmap
UX Architecture
Cloud Architecture
Quality Assurance
Backend Development
Frontend Development
Mobile Development
Serverless Architecture
DevOps
Module Product
Software
MVP
(Minimum Viable Product)
UI Improvement
UX Improvement
Security Improvement
Feature
Cost Optimization
B
A
A
S
Build MVPs and
viable ideas
Build better
software
Leverage best in
class

6. Your Vision. Our Execution.
How it WORKS
User Flow and
Red Routes
User Research
Requirement
Gathering
Idea Validation
Stories
Developers
Handoff
Feature Analysis Technical
Requirements
Stories
Visual Design
and Layout
Features
Groomed
Prototyping Wireframing Affinity
Mapping
Device
Responsiveness
User Journey
Nearshore
Team
Scoping
Project Planning
Progress Reporting
Offshore
Team
Client
Crucial Non-Crucial
Time Sensitive Highest Medium
Not Time Sensitive High Minor
D
eploy
D
e
v
e
l
o
p
T
e
s
t
Preview
2
Week
Agile
Process

7. Your Vision. Our Execution.
Our Technology Expertise
AWS
Lambda, API
Gateway, S3,
DynamoDB, Aurora,
Code Pipeline
DevOps
Puppet, Chef,
Ansible, Vagrant,
Terraform, Docker,
Kubernetes,
Nagios, Opsgenie
Serverless
UI
Sketch, CRAFT,
Adobe CC, Adobe
XD, invision, figma
Mobile
iOS, Android,
React Native,
Flutter
Cloud
AWS, Azure,
Google
Cloud
Unit
Testing
JUnit, Nunit,
Jasmine
API
Testing
JMeter, Postman,
Swagger
Test
Automation
Selenium, Katalon,
Appium,
Protractor
GCP
Cloud Functions,
HTTP Trigger,
Cloud storage,
Firestore, Cloud
SQL, Cloud Build
Frontend
Angular, React,
BackboneJS,
Bootstrap
Backend
Java, Python,
Nodejs, Dotnet

8. Your Vision. Our Execution.
NoodleTools’ wished to buid a platform for K-12 students
to organise their notes, cite sources for their reseacrh,
collaborate with peers in real-time and share their work
with instructors to receive feedback.
Forgeahead envisioned a novel user experience for a
millenials/Gen Z student demographic, built the product
with the latest technologies and rigorously tested. The
result was an individual inquiry and collaborative
research platform that is now used by over 1 Million
students every year across 20+ countries.
Locations: Palo Alto, CA
Build Services: UI/UX, SaaS Product
Development, DevOps, QA and Testing
Used by: 1M+ Students, 20+ Countries
Research Platforms
for K12 students
TECHNOLOGY

9. Your Vision. Our Execution.
Harmony - Decision tree
creation app
Locations: Cambridge
Build Services: Mobile Development
Used by: 5000+ Business leaders
Goldratt Research Labs wanted to translate their proprietary Theory of
Constraints decision making tool into a mobile app. The main functionality
of the product was to help users graphically represent and break-down
problems in a multi-level cascading structure. This presented a unique UI/UX
challenge due to the space constraints on mobile devices. The mobile app
built by Forgeahead not only overcame these visual constraints but was
also nominated as a finalist in the prestigious Silicon Valley Business App
Awards.
TECHNOLOGY

10. Your Vision. Our Execution.
Drug research
for pharmaceutical
companies
Beckman Coulter offers its customers a cloud-based informatics platform
with advanced visualization tools. The platform is used by research
scientists to efficiently manage, evaluate, and share CyTOF data. Since the
data was critical, the performance had to be flawless, and downtime was
unacceptable. The proliferation of server instances, over provisioning of
computing power, and lack of governance with each test sprint, release
testing became too time consuming.
Forgeahead automated deployment on AWS cloud using the best DevOps
techniques achieved auto-scaling of infrastructure and ensured 99.99% of
application uptime with 24 x 7 x 365 flexible monitoring for security and
systems. Continuous improvement in cost control, perfromance and
security was achieved.
Locations: Brea, CA
Build Services: DevOps, AWS Managed Services
TECHNOLOGY
Docker AWS ALB
AWS EC2
AWS ES3
AWS RDS
AWS
CodeBuild
AWS
Code Pipleline

11. Your Vision. Our Execution.
Forgeahead at a Glance
Years
Products
designed
Clients Client retention rate
22+
50+
Developers
75+ Quality
Engineers
50+ UI/UX Experts
25+ Mobility
Experts
10+ DevOps
Engineers
10+ Years
average
experience
5+
Mobile
products
30+ Cloud
implementations
40+
Projects tested
500+
300+ 97% ISO
27001:2013
CSM
Certified
AWS
Partner
Network

12. Your Vision. Our Execution.
client retention rate “After taking the time to understand and analyze the requirements of our
projects, Forgeahead put together a dedicated, highly-compentent
development and QA team to take our product from concept to completion.
The team is efficient and driven and creates well-arhitected, maintainable
code.”
Damon Abilock,
CEO and Founder, NoodleTools

13. Your Vision. Our Execution.
The difference between
ideation and
innovation
is execution
www.forgeahead.io