Start with these tips to create a successful website that keeps your customers returning.

1. How To Create A
Website That Keeps
Customers Returning

2. Creating a successful website is not a
single goal, but a three-stage
achievement. It has to attract more
visitors while enthralling them into
lingering longer on the site; and
encouraging re-visits from the usual
customers. Such high-end aim can be
achieved only by strategically planning
the growth and expansion of the site.

3.  The hardest step lies in the conversion
of a site visitor into a customer. The
next step guarantees the life-span of
your customers by making them re-
visit your website.
 Let us discuss some easy methods by
which you can encourage your
customers to revisit your website.

4. Website Design and Ease of Use
The time that your customers spend on your
website depends on the aesthetic aspect of
your site along with its quality and ease of
use. The basic satisfaction to be fulfilled is to
have a good design along with easy
navigation options to make the customers
feel at ease with the website without much
hassle. The customer must be able to easily
find information or product that they intend
to find. Enlisted are some pointers that are
essential in designing a good website.

5.  Ensure compatibility with desktops, tablets,
and mobile phone screens.
 Use appropriate and easy to understand
commendable language.
 Use images and videos to convey your
messages.
 De-clutter to avoid any confusion on the
website.
 Add a prominent search bar on your site.

6. Website design should focus around your user’s needs, if a website isn’t
aesthetically pleasing or intuitive your website can become redundant
and users will bounce from your web page.

7. Content Design and Website
Usability
The easiest way to give your visitors a reason
to come back to your site is by creating
relevant and engaging content. Though the
norm of a successful return-visitors site is to
follow a simple content, as a rule, adding a
small segment of entertaining and interesting
content can pique the fun for your website
and thus its return-visitors count. Most
visitors than visit any eCommerce website
have a product in mind already. So give them
easily accessible search bar options for
comfort without time waste on unnecessary
clicks. Pointers for keeping your customers
interested on your site are:

8.  Place your search bar on top where it is
easily visible.
 Place your new contents on highlighted
format.
 Follow this arrangement with popular
contents.
 Show the products that would
complement the previous products
purchased by the customer.
 Show all the offers up front on your site
with exciting images.

10. Post Purchase Customer
Engagement
Maintaining a proper communication channel
with the customer after a successful
purchase of a product is essential to
encourage their re-visit. Send them emails
asking for a review of the product. Update
them via email on any upgrades or offers
related to the product. Send them newsletters
or posters to give the knowledge about your
newly arrived products. Offer ideas on
increasing the life of the product or
requesting service when the product is at
fault. Some pointers for encouraging re-visit:

11.  Offer some reduced costs on other
products that are linked to the originally
purchased item.
 Educate them on better uses of the
product.
 Update them on seasonal events if any.
Make the first experience of your
customer’s memorable to make an
impression on the quality of the site. This
will guarantee the customers to return to
your site and become brand messengers
of your site.

12. Thinking of building a new website or
updating your existing one? Get in
touch with us or learn more about
our Services and custom web
design service.