1.
FIVE WAYS THE (DIGITAL)
WILL CHANGE, AS OF SPRING 2015

2.
F L E I S H M A N H I L L A R D 2
IN OUR NORMALLY QUIET BUBBLE.

3.
F L E I S H M A N H I L L A R D 3
EU INSTITUTIONS ARE BECOMING

4.
F L E I S H M A N H I L L A R D 4
CALLS FOR GREATER (LOBBYING)
ARE ON THE RISE.

5.
F L E I S H M A N H I L L A R D 5
AND THE ARRIVAL OF A
PROMISES TO PERMANENTLY ALTER
EU POLICY DISCOURSE
IN BRUSSELS AND BEYOND.

6.
F L E I S H M A N H I L L A R D 6
STARTING IN SPRING 2015, THE (DIGITAL)
WILL LOOK A LOT DIFFERENT. HERE ARE FIVE WAYS HOW.

7.
F L E I S H M A N H I L L A R D 7
WILL COMPLETE ITS ASCENDANCY AS THE BUBBLE'S
DEFINITIVE SOCIAL CHANNEL, WHERE A NEW BREED OF
EU STORY---MAGNETIC, ENGAGING, AND PERSONAL---
BREAKS, ESCALATES (THROUGHOUT EUROPE) AND
ULTIMATELY FADES AWAY.

8.
F L E I S H M A N H I L L A R D 8
WILL BECOME A PRIORITY OF THOSE KEEN TO HAVE A
VOICE IN THE EU POLICY AGENDA, AS ONLY THOSE
WHOSE ONLINE PRESENCE EXUDES TRUST, KNOWLEDGE
AND GOOD INTENTIONS WILL BE ALLOWED A SEAT AT
THE TABLE.

9.
F L E I S H M A N H I L L A R D 9
SIMPLE
WILL EVOLVE INTO A MUST-HAVE SKILL FOR
PUBLIC AFFAIRS PRACTITIONERS AS A FASTERMOVING
BRUSSELS MAKES CLEAR IT DOESN'T HAVE
TIME FOR AN OVERLY COMPLICATED & TECHNICAL
EXPLANATION.

10.
F L E I S H M A N H I L L A R D 1 0
POLICY INFLUENCERS WILL GO BEYOND THE
AND INVEST MORE RESOURCES IN TELLING
SIMPLE, VISUAL STORIES THROUGH THEIR OWN
ORIGINAL, SOCIAL- AND MEDIA-FRIENDLY CONTENT AS
THE BATTLE FOR POLICYMAKER ATTENTION
INTENSIFIES.

11.
F L E I S H M A N H I L L A R D 1 1
PUBLIC AFFAIRS LEADERS WILL TRULY EMBRACE
AS THE CORE OF THEIR ADVOCACY STRATEGIES AS THEY
REALIZE THAT MOVING THE NEEDLE WILL REQUIRE NOT
JUST A SERIES OF ONE-ON-ONE MEETINGS...
BUT RATHER A SIMPLE BUT SOLID NARRATIVE BLASTED
ACROSS A RANGE OF CHANNELS (NONE OF WHICH
INCLUDE A "BROCHURE").

12.
For the 3rd European Parliament Digital Trends Survey, FleishmanHillard set out to
understand how Members of European Parliament (MEPs) consume information and interact
with stakeholders. Not surprisingly, in the aftermath of the 2014 EU changeover, MEP use of
online tools continues to skyrocket. But what does that actually mean for MEPs and their
stakeholders?
Between April and June 2015, we coupled publicly available information with a survey of 100
MEPs to bring you this comprehensive look into the MEP’s digital world. Get the full results
at www.epdigitaltrends.eu