Working google update 2019

1. QUOTE: Know that ‘content’ and relevance’ are still primary.” Maile Ohye, Google 2010
Web page optimisation is in 2018 STILL about making a web page relevant and trusted enough to rank
for any given search query.
It’s about ranking for valuable keywords for the long term, on merit. You can play by ‘white hat’ rules lay
down by Google, and aim to build this Authority and Trust naturally, over time, or you can choose to
ignore the rules and go full time ‘black hat’.
MOST SEO tactics still work, for some time, on some level, depending on who’s doing them, and how the
campaign is deployed.
Whichever route you take, know that if Google catches you trying to modify your rank using overtly
obvious and manipulative methods, then they will class you a web spammer, and your site will be
penalised ( you will not rank high for relevant keywords).
QUOTE: “Those practices, referred to in the patent as “rank-modifying spamming techniques,” may
involve techniques such as: Keyword stuffing, Invisible text, Tiny text, Page redirects, Meta tags stuffing,
and Link-based manipulation.” Bill Slawski, Google Rank-Modifying Spammers Patent
These penalties can last years if not addressed, as some penalties expire and some do not – and Google
wants you to clean up any violations.
Google does not want you to try and modify where you rank, easily. Critics would say Google would
prefer you paid them to do that using Google Adwords.
The problem for Google is – ranking high in Google organic listings is a real social proof for a business, a
way to avoid PPC costs and still, simply, the BEST WAY to drive VALUABLE traffic to a site.
It’s FREE, too, once you’ve met the always-increasing criteria it takes to rank top.
‘User Experience’ Does Matter
Is User Experience A Ranking Factor?