This document outlines marketing strategies for several video game releases around Halloween and other dates. It discusses using television spots, magazine covers, articles and partnerships to promote Pro Evolution Soccer 08, Dead Space, and Mirror's Edge around their release windows. Specific tactics mentioned include 30 and 60 second TV spots for PES08 using real and game footage, a special issue newspaper distributed with El Duende magazine to promote Dead Space, and November magazine covers and articles featuring the main character from Mirror's Edge. The goal is to generate buzz and maximize impact through differentiated promotional actions.

1. Media can be creative

2. The BIGGEST enemy, PRO EVOLUTION SOCCER 08
The Challenge: Beating the market leader

3. Champions League Teasers in
15” Game Images
30” Champions League Teasers
15” Real Images
Every match would be announced during two weeks with a 30”
spot made from real images and images from the FIFA 08 game.

4. 60” Inside promotion in
 Launching Strategy
 High Affinity Program
 Buzz and viral
 Focus in new product characteristics

5. A new era of terror shooters:
Hot to capitalize Halloween with a fearless strategy

6. STREET MK.
Street Marketing
 In the Terror Cinema Festivla of Sitges (10 October)
 Halloween Weekend in center streets in Madrid
Partnership:

7. EL DUENDE
Special Edition Newspaper with El Duende Magazine just before Halloween.
Distribution of the Necronomicom Newspapaer, from Dead Space (30.000
newspapers with El Duende MAGAZINE + 2.000 in GAME stores+ 2.000 given
out in street marketing actions in The Sitges Terror Cinema Festival.
Release date: 22 October

8. EL JUEVES
 Call to action in the COVER + Inside creation for the magazine with
comic art generating integrated content
 Release Date: Special Halloween Number

9.  Launch: Center 4 pages with special special report inside

10.  October: Inside content with 2 pages special coverage
 November: Conventional Advertising

11. Publicity

12. A different gameplay:
Introducing a new franchise and character

13. Actions focused in media with:
1. High Audience for our target
2. Excellent level of affinity
Objectives:
1. Try to create a buzz and maximize the impact
through differentiated actions
2. Creative possibilities and content creation
November: Faith, the games main character, in
the magazines cover girl.

14. November: Inside content with 3 pages coverage.

15. CIBERGAMERS COVER
November Cover
Mirrors Edge

16. METRO & AS
Special content inside METRO and AS
Newspapers. (4 Pages )

17. POSTAL FREE
Personaliced Postal Free with Mirror effect
distributed in young circuit in Madrid & Barcelona

18. Little titles become big

19. in biggest Newspapaer in the country
3 WEEEKS presence with:
 Special 4 pages report on Champions league date
 Cover in the biggest newspaper on a Spanish Tennis Davis Cup Victory
 2 Weekends with conventional presence inside