APPLE iPhone12 Event

1. APPLE iPhone12 Event

2. Provide
5G
The development of
5G mobile phones
has attracted a large
number of customers.
APPLE has developed
the iPhone12 with 5G
network for
customers' needs to
attract customers to
buy it.

3. Wireless charging
/no headphones
The iPhone12 series does not come with
a charging device or wired headphones.
This can lead customers to buy Apple's
wireless charger and wireless
headphones. This kind of marketing
encourages customers to buy more
APPLE products.

4. There are four versions of the
iPhone12. To provide
diversified choices for
different customers. Different
customers will choose
suitable products, diversified
products can attract more
customers.
iPhone12
Product

5. iPhone 12 appearance
The iPhone12 is the world's smallest, thinnest and
lightest 5G phone. For customers, the convenience
of carrying mobile phone is a very important key
point. Because mobile phones are essential tools
for people to travel, the iPhone12 series has this
advantage. IPhone12 series mobile phones meet
the needs of customers, with light as a marketing
point to attract customers to buy.

6. The entire APPLE event focused on the
iPhone12 series. The launch event
focused on 5G, the accompanying
product, size and the appearance of
iPhone12, and the systematic analysis
of iPhone12 to customers. APPLE's
launch event is a launch event for the
world. This marketing method of letting
customers know about the product in
advance in the form of launch event
can not only let customers know about
the product, but also increase their
interest in iPhone12 and finally
encourage customers to buy it.
Conclusion

7. Reference
• https://hypebeast.com/2020/9/apple-iphone-12-mini-rumors-
reports-leaks-tech-smartphone-news-5-4-inch-screen
• https://www.macrumors.com/2020/10/13/live-coverage-october-
2020-apple-event/
• https://finance.sina.com.cn/tech/2020-10-14/doc-
iiznezxr5821485.shtml

8. Thank You！