1. Connect with China’s middle class
Find out how the rising affluence of China’s middle class presents an increasingly important
market for progressive New Zealand businesses. Fay Nie’s firsthand knowledge and branding
experience in China will benefit business owners across many different product categories.
In this presentation, Fay reveals the fascinating
insights from her personal research into the
lifestyle and buying behaviours of real people
living and working in China.
We take a close look into middle-class Chinese
consumers’ lives.
• What do their daily schedules look like?
• What products do we find in their fridges,
handbags and desks?
• Where, how and why do they buy?
We also look at the reasons behind their
lifestyle and buying behaviours.
• Why is economic confidence low, but
consumer confidence high?
• How does the Chinese middle class evolve
as they buy?
Find out how best to connect with China’s
middle class and avoid expensive mistakes
when targeting this fast-changing market.
Wednesday 25 May 2016, 5pm
DLA Piper, Chartered Accountants House Level 5, 50 – 64 Customhouse Quay, Wellington
Register at: events.nzcta.co.nz/products/75/connecting-with-middle-class-consumers-in-china
Fay Nie –Lead,
Ocean ChinaFocus
At Ocean ChinaFocus, Fay
helps to build competitive
brand strategies for her clients.
Fay was born in southern China, lived many years
in Beijing, and moved to New Zealand in 2014.
Her cultural background gives her invaluable insights
that help New Zealand businesses connect with
Chinese consumers.
Fay has worked with Fisher & Paykel, ANZCO,
Fly Buys, Deer Industry New Zealand, Volkswagen
Group, Financial Times, Sinopec, OPPO, Bottega
Veneta, and Air China.
Ocean ChinaFocus
Ocean ChinaFocus helps New Zealand brands boost
their business in China through strategic branding.
Ocean ChinaFocus is an initiative of Ocean Design
Group, who has worked closely with New Zealand
exporting companies for 27 years.
oceanchinafocus.nz