TWGSB Media Group 3, evaluating the way in which our Independent film "Overseer" would be distributed.

1. 3.What kind of media institution
might distribute your media product
and why?
Group 3

2. Who might our film secure a
distribution deal with?
• Nimbus Film, the third
largest production
company in Denmark,
responsible for the
production and
distribution of
Scandinavian productions
OR
• Nordisk Film, the oldest and
largest producer and distributer of
Scandinavian productions.
• Deal with Sony Pictures
Entertainment for theatrical
distribution.
It came down to either of these two production and distribution companies from Denmark

3. Why have we chosen this distributer?
• It is an established
distributer, known
worldwide, and would be
able to attract a larger
audience due to it being
this.
• Additionally, they have
released films into the
English-speaking markets,
which means that they
would know how to attract
audiences in these markets.
List of films distributed by Nordisk Film:
• A Royal Affair (2012)
• Dear Alice (2010)
• Antichrist (2009)
• Headhunters (2011)

4. Would we consider
our work to be in the
style of independent
film or would it be
produced as party of
an industrial model?
• We consider our film
as independent for the
following reasons:
– Colour of opening sequence
– No A-grade actors
– Skeleton crew of 3 members
– Pro-filmic effects at low budget
– Overall low/no-budget

5. What would their strategy in
connecting our film to an audience?
• As our production is of a low budget independent type, the marketing
strategy for our film would primarily consist of viral marketing, which
would create potential word-of-mouth buzz. This would include
connecting the audience through social media, similar to the way
Paranormal Activity was distributed (i.e. Tweet your screams)
• With the advancements of digital technology, the distributer could
attempt to use online web players such as YouTube to connect the
audience with our film, through trailers and/or behind-the-scenes
footage.

6. How might our distributer try and
exhibit our film?
• As it is an independent movie and will not likely gain a mass audience, the
distributer might try and exhibit our film through art house cinema, such
as Curzon or Picture House. This would attract a niche audience, though
not necessarily the audience that we originally intended to have.
• If we were to distribute it on ourselves, we would resort to using YouTube
to gain online popularity, through which we would be able to begin a
Kickstarter or IndieGoGo campaign to gain the necessary funding to get it
exhibited in cinemas OR onto Video On Demand services, such as Netflix
or LoveFilm.