6 Best Content Marketing Analytics Tools for SaaS (2023)
1. 6 Best Content Marketing Analytics
Tools for SaaS Businesses (2023)
Ninad Pathak
July 3,2023
Marketing
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2. Drowningindatabutthirstyforanswers?We'vebeenthere.Ascontent
creators,wehavenumbersonclicks,views,bouncerates,andmore.
Butwhatweneedisforthatinformationto cometogetherandshowus
what'sworking, what'snot,andhowto improve.
That'swherecontent marketinganalyticstoolscomein.
Contentmarketinganalyticstoolsaredigitalplatformsthathelpyou
understandhowyourcontentisperforming.Theyprovideinsightsinto key
metricslikesitetraffic,socialmediaengagement,search rankings,and
whetheryourcontentisdrivingconversions.
Theyhelpmakesenseofyourcontentso youcanoptimizeyourstrategy.
Theyshowkeymetricslikesitetraffic,socialengagement,search
performance,andwhetheryourlongblogsareconvertingreaders.
Butwith manyoptions,findingtoolsforB2B SaaSteamsishard.We'velisted
thetopcontentmarketinganalyticstoolsto prove&improvetheimpactof
content.Thesetoolsensureyou'remakingprogresswith yourcontent,not
justtreadingwater.Let'sgetstarted!
tl;dr
tl;dr
What to look for ina
content marketing
analyticstool?
6 Best Content Marketing
AnalyticsToolsfor SaaS
in2023
ExperienceTheTrue
Potential of Your Content
Marketing Analytics
3. Content marketing analytics tools help SaaS businesses understand and
optimize their content strategy.
Key features in these tools include visualizations,customer journey insights,
integrations,metric tracking,an intuitive user interface,customizable reporting
options,and real-time analytics
The 6 best content marketing analytics tools for SaaS include: Factors,Google
Analytics,HubSpot,HockeyStack,Dreamdata,and Matomo
The right content marketing analytics tool can make your decision-making and
optimization efforts more streamlined and provide valuable insights into
audience engagement and campaign performance.
Factors helps you identify top-performing content,uncover hidden patterns,
and trackcustomer journeys,ensuring that your content marketing strategy
continually evolves for maximum impact.
What to look for in a content marketing
analytics tool?
Everytoolisdesignedwith aspecificaudienceinmind.Butherearesomeof
thefeaturesthatyourcontentmarketinganalyticstoolmustpossess.
Custom Visualizations: Visualizations translate raw stats intoa form simple to
grasp and analyze. They help you quickly spot trends,patterns,and outliers
that wordy stats may miss. A solid analytics tool will offer various visual
formats,like charts,graphs,and heat maps,tosuit different data types and
needs.
4. Insight into Customer Journeys: Eachcustomer interaction withyour content is
a step in their journey. Insight intohow customers interact withyour content is
key toimproving your content strategy. The analytics tool you choose should
show eachcustomer's full path,tracking what they doacross channels and
touchpoints. This means seeing the content they connect with,the actions they
take,and the order of these interactions.
IntegrationswithOther Tools: Notool operates alone. Your content marketing
analytics tool must workwithyour other marketing software. This could mean
your CRM,email tool,social media manager,and more. Seamless linking allows
centralized data control,eliminating manual data transfer between systems.
Ability to Track Relevant Metrics: Not all metrics are equal. The tool should
trackmetrics most relevant toyour goals. If your goal is brand awareness,
trackpage views and social shares. If lead generation is what youāre after,track
form completions,and newsletter signups. The tool should allow custom
metrics for your needs.
IntuitiveUser Interface(UI):A tool can have all features but if itās hard touse,
noone will want touse it. An intuitive interface makes it easy for all skill levels
tonavigate the tool and leverage it for their use cases. This means clear
menus,logical layouts,and helpful tips.
CustomizableReporting Options: Every business is unique,as are reporting
needs. A good tool allows customized reports tofocus on important data. You
may alsowant a tool that allows you tochoose metrics,how they're displayed,
and whothey're shared with. Custom reports alsomake it easier toshare
insights withstakeholders.
Real-TimeAnalytics: The digital world constantly changes. What worked
yesterday may not worktoday. Real-time analytics lets you monitor content
5. performance now soyou can quickly spot and respond tochanges like traffic
spikes,engagement drops,or social share surges. Responding fast gives you an
edge.
6 Best Content Marketing Analytics Tools
for SaaS in 2023
Letāsgetstartedwith the6bestcontentmarketinganalyticstoolsthatyou
musttry.
1. Factors.ai
Factorsisamust-havetoolforB2B marketers.Itprovidesreal-timedataand
actionableinsightsthathelpB2B companiesmaximizecontentimpactand
6. drivemeasurableresults.With Factors,yougetacustomsnapshotofhow
youraudienceisengagingwith yourcontentassetsso youknowwhat's
working,what'snot,andwhatneedsto change.
Factorsautomaticallytracksandcompileskeycontentmarketingmetrics
savingyoutime.Youcanusethesedata-driveninsightsto refineyour
contentcreation,enhancethedistributionofyourtop-performingcontent,
andrefresh oldercontentthatneedsimprovement.
āThequalityofdataisamazing.It'soneofthebestinthemarket.With
Factors.aiwehavebeenabletoincreaseourtopofthefunnelandatthe
sametimewehavebeenabletoaddafewintothemiddleofthefunnel.āā
WilsonL.,5-starreviewonG2.
Features
Factorsoffersawiderangeoffeaturesdesignedto helpyouoptimizeyour
contentmarketingefforts:
ComprehensiveContent Analytics: Factors gives you in-depthinsights intohow
your content is performing,who's engaging withit,and how well your
campaigns are working. It helps content marketers easily see what's effective
and make changes tooptimize their strategy. As Praveen R.,Head of Product
Marketing at a small startup put it,Factors helped them identify the content
7. and pages that were working well and offered good insights intothe typical
customer journey.
ExplainFeature: The "Explain" feature helps uncover important patterns in your
data soyou can spot trends and understand what's driving your results.
AnirhudhSridharan found it helpful in digging out patterns that impact their
conversion metrics.
Automated Alertsand Notifications: Withthis feature,you can get automated
notifications about important visitor activities soyou can respond promptly,
engage leads at the right time and access a bigger pool of potential
customers. Some Factors users have said that implementation of Factors has
substantially expanded their top-level pipeline,granting them access toa
broader pool of potential prospects and allowing them insight intoeach
prospect's characteristics and behaviors.
AttributionTracking for Content Campaigns: This feature helps you keep track
of how your content campaigns are performing across channels soyou can
double down on what's working and optimize your strategy. Chaitanya G.,Head
of Growthat a startup mentioned,Factors provides effective solutions to
various challenges faced by marketing teams while offering automated alerts,
enabling them toengage withprospects at the right time and focus on
targeted campaigns that result in higher ROI.
8. Easy IntegrationwithMarketing Tools:Factors integrates perfectly withthe
platforms you already use,bringing all your data together for a complete
picture of how your content is performing. Nomore juggling metrics across
different placesāget it all in one spot for easy insight intowhat's driving your
results.
Visitor Segmentationand AudienceInsights:Factors gives you the power to
segment your visitors based on their behaviors and interests soyou can tailor
your marketing just for them. See who's engaging withwhat content,how
they're interacting withyour brand over time,and what makes them tick. Then
craft targeted messaging and content tomatch. Gayatri Ivaturi S.,Director of
Digital and Content Marketing at a Mid-Market company,said Factors allow
them tounderstand the website visitor's behavior and intent. Combining
multiple custom reports,they segment and target leads based on this behavior
and intent data.
10. Google,Facebook,LinkedIn,and Bing Ads: Trackhow your ad campaigns are
performing straight from Factors. Optimize your ad spend based on real data.
GoogleSearchConsole: Gain insights intoyour site's visibility and performance
in Google search. Improve organic traffic based on searchbehaviors.
Forafulllistofintegrations,checkoutFactorsāintegrationpage.
Pricing
Factorsoffersseveralpricingplansto caterto differentneeds:
Starter Plan: Priced at $99/monthwhen billed annually or $199 monthly. This
plan is suitable for up to1,000 monthly visitorsand identifies approximately
350 unique accounts. It includes real-time Slackalerts,website analytics,user
and account timelines,funnels,KPIs,and metrics like page views,clicks,scroll-
depth,and more.
Professional Plan: Priced at $179/monthwhen billed annually or $299 monthly.
This plan is suitable for up to3,000 monthly visitorsand identifies
approximately 1,000 unique accounts. It includes everything in the Starter plan,
plus account scoring (coming soon) and dedicated support.
GrowthPlan: Priced at $499/monthwhen billed annually or $699 monthly. This
plan is suitable for up to15,000 monthly visitorsand identifies approximately
5,000 unique accounts. It includes everything in the Professional plan,plus
unlimited historical intent data.
Custom Plan:For businesses that need toidentify more than 5,000 accounts,
Factors offers custom plans tailored toyour specific needs.
11. 2. Google Analytics
GoogleAnalytics(GA)āweallknowitandwe'vealluseditatsomepoint.For
B2B SaaSbrands,GAprovidesinsightsinto who yourcustomersare,how
they'reengagingwith yourcontent,andwherethecracksareintheir
journey.
Features
GoogleAnalyticsoffersarangeoffeaturesthatarerelevantto content
analytics,visualization,reporting,anddashboards.Herearesomekey
features:
12. Customer-Centric Measurement: Google Analytics allows you tounderstand
how your customers interact across your sites and apps,throughout their entire
lifecycle.
Insightsto ImproveROI: WithGoogle's machine learning capabilities,Analytics
can uncover new insights and anticipate future customer actions.
Connect Your Insightsto Results: Analytics integrates withGoogle's
advertising and publisher tools,giving you the flexibility tooptimize your
marketing performance based on the insights you gain from your data.
MakeData Work for You: Google Analytics offers an easy-to-use interface and
shareable reports. You can quickly analyze your data and collaborate withyour
team,making your data workfor you.
Integrations
GoogleAnalyticsisdesignedto workseamlesslywith otherGooglesolutions,
providingacompleteunderstandingofyourmarketingeffortsandenhancing
performance.Someofthetopintegrationsinclude:
Google Ads
SearchAds 360
Display & Video360
Google Cloud
Google SearchConsole
Apartfromthese,mosttoolsintegrateandpassdatato GoogleAnalytics
15. Check SitePerformanceand MeasureTraffic:You can measure traffic toyour
website and checkits quality based on interactions. This feature alsoallows
you toanalyze how eachof your pages is performing,compare key metrics like
sessions and conversion rates,and find out whichtraffic sources bring in the
most sessions and customers over time.
AnalyzeReportsAcrossSeveral Marketing Channels:HubSpot's analytics are
built intoeverything you do,right out of the box. You can see detailed reports
for every marketing asset,from your website toemails,blog posts,social
media,and more. Then add any report toyour dashboard totrackeverything in
one place.
Integrations
HubSpotseamlesslyintegrateswith over1,250leadingappsandweb
services,including:
Google Contacts
Mailchimp
Xero
Aircall
Airtable
Microsoft Dynamics 365
Formoredetailedinformationontheseintegrations,youcanvisitthe
HubSpotIntegrationspage.
16. Pricing
HubSpot'spricingforitsmarketinganalyticssoftwareisstructuredasfollows:
Professional Plan: Starts at $800 per month,billed annually. This includes
2,000 marketing contacts. Additional marketing contacts cost $225 per month
per 5,000 contacts.
Onboarding Fee: Youāre alsocharged a $3,000 onboarding fee for the
Professional plan and a $6,000 onboarding fee for the enterprise plan.
4. HockeyStack
HockeyStackisananalyticsandattributiontooldesignedforB2B companies.
Itprovidesacompletepictureofeverycustomertouchpoint,fromthefirst
interactionto thecloseddeal,helpingyourefineyourmarketingstrategy.
17. Features
Attribution2.0: HockeyStackuncovers every touchpoint,from the first
interaction tothe closed deal,providing a comprehensive view of the customer
journey.
Custom Dashboardsand Reports: HockeyStackallows you tocreate custom
dashboards and reports tovisualize your data in a way that makes sense for
your business.
Goal,Funnel,and Segment Tracking: Trackyour marketing goals,funnels,and
segments tounderstand the effectiveness of your marketing efforts.
CRM,Billing System,Customer Support,and Ad Network Integrations:
HockeyStackintegrates withyour existing techstack,providing a unified view
of your marketing,sales,revenue,and product data.
Integrations
CRM: HubSpot,Salesforce
Ads: Google,Facebook,LinkedIn,and Twitter Ads
Account-Based Marketing: 6sense,Rollworks
Marketing Automation: Mailchimp,Pardot,Marketo,HubSpot Marketing Hub
Formoredetailedinformationontheseintegrations,youcanvisitthe
HockeyStackIntegrationspage.
19. Content Analytics: Dreamdata's Content Analytics provides insights intohow
your content is influencing leads,prospects,and new business.
Content Funnel Performance: It allows you tosee what content influenced your
accounts at different stages of their journey.
Content Performance: WithContent Analytics,you can identify what source
channel is bringing in the right audience toyour content.
Data-DrivenContent Strategy: Dreamdata helps you develop a truly data-
driven content strategy by providing insights intowhat content tocreate for
eachstep of the funnel,how long towait for conversions at eachstage of the
pipeline,what channels toinvest more in,and whichare your true evergreen
pages.
Integrations
Dreamdataintegrateswith awiderangeoftoolsacrossdifferentcategories.
Herearesomeofthekeyintegrationsrelevantto contentmarketing:
CRM: HubSpot,Salesforce,Pipedrive,Microsoft Dynamics
Ads: LinkedIn Ads,Google Ads,FacebookAds,Twitter Ads
Marketing Automations: HubSpot,Marketo,Pardot
Customer Success: Intercom
SalesTools: Outreach
WebsiteTracking: Segment,analytics.js
Data Warehouse: BigQuery,Amazon Redshift,Snowflake
BusinessIntelligence: Google Data Studio,Tableau,Looker,PowerBI,Metabase
ReverseETL: Hightouch,Census
20. Formoredetailedinformationontheseintegrations,youcanvisitthe
DreamdataIntegrationspage.
Pricing
Dreamdataoffersseveralpricingtiers,startingfromafreetierto custom
enterprisesolutions:
Free: $0/month,includes up to30,000 Monthly Tracked Users,up to5 Seats,
B2BWeb Analytics,Unified Ad Spend Report,Company Enrichment &
Segmentation,De-anonymize Traffic,LinkedIn Ads Engagement,and the option
toshare reports withyour colleagues.
Team: From $599/month,includes everything for Free,plus 30,000 Monthly
Tracked Users,up to10 Seats,Connect your CRM,Revenue & Multi-Touch
Attribution,Performance Analytics & ROAS,Customer Journeys up to2 years,
LinkedIn & Google Conversion Optimization,and Data-Driven Contact to
Company resolution.
Business: From $1,499/month,includes everything in the Team,plus 60,000
Monthly Tracked Users,20 Seats,Connect your Marketing Automation,Replay
Historical Tracking Data,Content Analytics,Customer Journeys up to3 years,
SSO & User Roles,and Shared SOC2 Type II Report.
Enterprise: Custom pricing,includes everything in Business,plus Unlimited
Monthly Tracked Users,30 Seats,ROI & CAC Reporting,Data Warehouse
Access,Custom Stage Objects,Custom Attribution Model,SAML,OpenID,
Azure AD,OneLogin,or Okta,and Service Level Agreement.
21. 6. Matomo
Matomo isapowerfulopen-sourceanalyticsplatformthatprovidesinsights
into yourwebsite'strafficandmarketingeffectiveness.It'sdesignedto give
youcompletecontroloveryourdata,with astrongfocusonprivacy
compliance.
Features
Content Tracking: Matomo's Content Tracking feature shows how effective
specific pieces of content are at generating interactions on your website or
app. It tracks content impressions and content interactions,allowing you to
analyze the interaction rate and discover the most effective placements and
variations for your content.
22. CustomizableDashboard: Matomoallows you tocustomize your dashboard to
suit your needs,providing a personalized view of your analytics.
MultipleIntegrations: Matomocan be integrated withthe most popular Content
Management Systems,Ecommerce platforms,and Tag Managers.
Integrations
Matomo offersavarietyofintegrationswith popularContentManagement
Systems,Ecommerceplatforms,andTagManagers.Herearesomeofthe
keyintegrations:
Content Management Systems(CMS):WordPress,Wix,Webflow,Squarespace,
Drupal,GoDaddy Website Builder,Jimdo,Microsoft SharePoint Online,Joomla,
Kajabi
Ecommerce: Shopify
Tag Manager: Google Tag Manager
Other: Cloudflare,React,Vue.js
Pricing
Matomo offersseveralpricingplans,includingafreeoption:
FreePlan: This plan is free and includes self-hosted analytics,full data
ownership,and nodata limits.
Cloud-hosted Plans:Startsat $23/monthfor 50,000 hitsa month.Thepricing
increasesasyour monthly traffic grows.However,all plans,including thebase
23. planhaveall theimportant features.
EnterprisePlan:If youneed Custom data limits,custom data retentionperiod,
whitelabeling,custom domains,or specific enterpriserequirements,thisplan
istheideal fit for your needs.
Experience The True Potential of Your
Content Marketing Analytics
TheB2B SaaSlandscapehasevolvedbeyondtraditionalcontentmarketing
andembracedthepowerofdata-drivendecision-making.Contentmarketing
analyticstoolsenablethistransitionandhelpmarketersbetterunderstand
theiraudience,optimizecampaigns,andultimately,drivegrowth and
success.
FactorsstandsoutasanexceptionalchoiceforSaaSbusinessesinsearch of
ananalyticstool. Itnotonlyrevealshiddeninsightsbutalso streamlinesthe
mostcomplexaspectsofcontentmarketingstrategy.Itworksbehindthe
scenesto revealanonymouswebsitevisitors,trackcustomerjourneys,and
offeractionabledata.Itequipsbusinesseswith theinvaluableinformation
neededforstrategic,well-informedmarketingdecisions.
So,don'tletthevastseaofdataintimidateyou.Apowerfulandflexible
contentmarketinganalyticstoollikeFactorscanmakeyourlifesimple.
