Fran Simon
                           Chief Engagement Officer
                            Engagement Strategies




A Web...
A little bit about me and why I
want to tell you about webinars!
                                   4
Today’s Menu         (1.5 Hours)


 Basic Recipe: What
  goes into Webinars
 Shopping List:
 software features
 The Sec...
Prep Work: Definitions
                   Collaboration      # of attendees        Purpose
Online Meeting                 ...
Prep Work: 3 Elements of Webinars




   Visuals     Sound     Interactivity


                                     8
Prep Work: Roles in Webinars



Organizer             Panelist(s)             Attendee
• Schedules and       • Joins via a...
Prep Work: Roles in Webinars



 Presenter           Panelist(s)      Attendee
• FLEXIBLE: Can                    • Invite...
Prep Work: Why Webinars?
 Demonstrations
 Training
 Research, policy, advocacy, fundraising,
  membership presentations...
Prep Work: Caution- Leads
It’s not just about you!
 Deliver great content and value

 Ensure the content will attract th...
Prep Work: Webinars
For Revenue
  Interest?

  Price point?

  Competitive landscape?

  Value?

  Model? Subscriptio...
Prep Work: Expectations
Inverse registration vs. attendance
                    High




                                 ...
Basic Ingredients
of Powerful Webinars
   Content
   A computer & connectivity
   Webinar software
   Time to prepare
...
Basic Ingredients of Powerful
Webinars: Content
 An engaging presentation or demonstration
           that people want to ...
Basic Ingredients of
   Powerful Webinars:
   A Computer* & Connectivity**
** broadband
Internet access




             *...
Basic Ingredients of Powerful
Webinars: Software
    Webinar Software + Audio Service




                                ...
Basic Ingredients of Powerful
Webinars: Audio Equipment


       -OR-


                    -OR-


*And, maybe a duplexing...
Basic Ingredients: Time to
prepare and practice




              by Andreanna Moya Photography
                          ...
Special ingredients:
 2 computers




Presentation            Attendee view
computer                computer 23
Special ingredients:
A helping hand
             A “producer”




 to answer questions & troubleshoot   24
Comparing Webinar Software




                             26
Comparing Webinar Software
BEWARE THE TELECONFERENCING DETAILS!

                      • VOIP
            Free, but can be...
Webinar Software Features
   Desktop Sharing

    Web Browsing

      Recording

     Whiteboard
                     Comm...
Webinar Software Features
                  Multiple Presenters
                  VOIP & Integrated
Less Commonly     Tele...
The Secrets of the Pros:
Presentation Preparation
• Select a hot topic and set objectives
• Craft a great title
• Invite o...
The Secrets of the Pros:
Technology Preparation
• Recruit a “producer”
• Practice and test the software
• Prepare a tech b...
The Secrets of the Pros:
Promoting Your Webinar
• Link from Website or Blog
• Promote through:
     • email lists
     • s...
The Secrets of the Pros:
Engaging Attendees
              • Orient the attendees
              • Conduct polls
           ...
The Secrets of the Pros:
Following Up

           The most important thing you
           can do is nurture the new
      ...
The Secrets of the Pros:
Following Up
• Send a follow up e-mail
• Post recording, links, and
other materials
• Invite the ...
High-Tech, High-Touch, High Impact consulting for
 a wired and rapidly changing world, including...
                    We...
FEEDBACK, please!

                   Please complete the
                         survey!

                     Sign up t...
Resources
 www.ESbyFS.com/WebinarInfo




       Fran Simon * www.ESbyFS.com
* 301-294-9609 * Fran.Simon@ESbyFS.com *
    ...
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A newbie's recipe for producing and presenting webinars

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If you've ever attended a webinar and thought "I can do that," you're right! With a little know-how and the
right ingredients, you can conduct webinars for your organization. If your interest in producing
webinars has been piqued, but you are a little intimidated, these slides will offer the recipe you
need to get started.

This 1-1/2 hour session offers an unbiased, nitty-gritty,behind-the-scenes look at the basic
ingredients of successful online meetings. You will learn:
- the basic terminology and fundamental elements of webinars

- how to determine if webinars are right for your organization

- how to set expectations for webinars

- what should be on your shopping list for webinar software

- how to prepare for exciting and well-attended webinars

- best practice for effective and engaging webinars

Webinar technology is increasingly accessible, but you do need the ingredients and know-how to
produce and promote them. Don't be intimidated!

For more information about webinars, go to:

Conducting Webinars to Engage: The Good, The Bad, and The UGLY! http://wp.me/plOKZ-35

Your Guide to Conducting Your Own Webinars http://www.esbyfs.com/webinars

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A newbie's recipe for producing and presenting webinars

  1. 1. Fran Simon Chief Engagement Officer Engagement Strategies A Webinar About Webinars A NEWBIE’S RECIPE FOR PRODUCING AND PRESENTING WEBINARS 1
  2. 2. A little bit about me and why I want to tell you about webinars! 4
  3. 3. Today’s Menu (1.5 Hours)  Basic Recipe: What goes into Webinars  Shopping List: software features  The Secret Ingredients: Presentation Tips  Questions 5
  4. 4. Prep Work: Definitions Collaboration # of attendees Purpose Online Meeting 2-20* Remote Highly interactive Business meetings Multi-way ****** communication Staff , client or board meeting Webinar 2-500 Remote Limited 2- way presentation communication ****** Conference session or training Webcast 2-Thousands Remote broadcast 1-way of information to communication large audiences ***** Keynote 7
  5. 5. Prep Work: 3 Elements of Webinars Visuals Sound Interactivity 8
  6. 6. Prep Work: Roles in Webinars Organizer Panelist(s) Attendee • Schedules and • Joins via a special • Invited to register starts the session invitation from the to participate organizer • Manages • Can use the controls in session • Can speak and to “questions” panel the audience and and hand-raising privately to the tool Organizer • Can use chat 9
  7. 7. Prep Work: Roles in Webinars Presenter Panelist(s) Attendee • FLEXIBLE: Can • Invited to register be the organizer to participate (or not) and can be passed around • Can use the to panelists and “questions” panel attendees and hand-raising • Schedules and tool starts the session • Manages controls in session 10
  8. 8. Prep Work: Why Webinars?  Demonstrations  Training  Research, policy, advocacy, fundraising, membership presentations  Information sharing & thought leadership  Product promotions 11
  9. 9. Prep Work: Caution- Leads It’s not just about you!  Deliver great content and value  Ensure the content will attract the right leads 12
  10. 10. Prep Work: Webinars For Revenue  Interest?  Price point?  Competitive landscape?  Value?  Model? Subscription vs. single purchase 13
  11. 11. Prep Work: Expectations Inverse registration vs. attendance High Attendance Registration Registration Attendance Low Free $$$$ 14
  12. 12. Basic Ingredients of Powerful Webinars  Content  A computer & connectivity  Webinar software  Time to prepare  Access to audio Recipe Variations: (Nice to have) 17
  13. 13. Basic Ingredients of Powerful Webinars: Content An engaging presentation or demonstration that people want to hear! 18
  14. 14. Basic Ingredients of Powerful Webinars: A Computer* & Connectivity** ** broadband Internet access * Check with vendors about Mac compatibility 19
  15. 15. Basic Ingredients of Powerful Webinars: Software Webinar Software + Audio Service 20
  16. 16. Basic Ingredients of Powerful Webinars: Audio Equipment -OR- -OR- *And, maybe a duplexing device for recording 21
  17. 17. Basic Ingredients: Time to prepare and practice by Andreanna Moya Photography 22
  18. 18. Special ingredients: 2 computers Presentation Attendee view computer computer 23
  19. 19. Special ingredients: A helping hand A “producer” to answer questions & troubleshoot 24
  20. 20. Comparing Webinar Software 26
  21. 21. Comparing Webinar Software BEWARE THE TELECONFERENCING DETAILS! • VOIP Free, but can be complex • Integrated Toll Call teleconferencing $$? • Integrated Toll-free calling $$$ !!! • Audio options may impact recording equipment 27
  22. 22. Webinar Software Features Desktop Sharing Web Browsing Recording Whiteboard Common Features Drawing Tools Chat Share Controls 28
  23. 23. Webinar Software Features Multiple Presenters VOIP & Integrated Less Commonly Teleconferencing Considered Advance Scheduling Features Instant Meetings Video Streaming Registration and Reporting Polls and Surveys 29
  24. 24. The Secrets of the Pros: Presentation Preparation • Select a hot topic and set objectives • Craft a great title • Invite other presenters • Develop a clear presentation • Prepare supporting materials 31
  25. 25. The Secrets of the Pros: Technology Preparation • Recruit a “producer” • Practice and test the software • Prepare a tech back-up plan • Review the registration data • Schedule in your software 32
  26. 26. The Secrets of the Pros: Promoting Your Webinar • Link from Website or Blog • Promote through: • email lists • social networks • bloggers • online ads • industry-specific organizations 33
  27. 27. The Secrets of the Pros: Engaging Attendees • Orient the attendees • Conduct polls • Use dynamic graphics • Limit text • Invite communication • Switch it up • Use exciting words! 34
  28. 28. The Secrets of the Pros: Following Up The most important thing you can do is nurture the new relationships you worked so hard to get! 36
  29. 29. The Secrets of the Pros: Following Up • Send a follow up e-mail • Post recording, links, and other materials • Invite the attendees to connect with you again • Make a special offer 37
  30. 30. High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including... Webinar: • production • hosting • promotion Fran.Simon@ESbyFS.com * www.ESbyFS.com * 301.294.9609 * 38
  31. 31. FEEDBACK, please! Please complete the survey! Sign up to stay in touch! * www.ESbyFS.com * 301-294-9609 * 39
  32. 32. Resources www.ESbyFS.com/WebinarInfo Fran Simon * www.ESbyFS.com * 301-294-9609 * Fran.Simon@ESbyFS.com * www.Twitter.com/EngageStrat 40

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