If you've ever attended a webinar and thought "I can do that," you're right! With a little know-how and the right ingredients, you can conduct webinars for your organization. If your interest in producing webinars has been piqued, but you are a little intimidated, these slides will offer the recipe you need to get started. This 1-1/2 hour session offers an unbiased, nitty-gritty,behind-the-scenes look at the basic ingredients of successful online meetings. You will learn: - the basic terminology and fundamental elements of webinars - how to determine if webinars are right for your organization - how to set expectations for webinars - what should be on your shopping list for webinar software - how to prepare for exciting and well-attended webinars - best practice for effective and engaging webinars Webinar technology is increasingly accessible, but you do need the ingredients and know-how to produce and promote them. Don't be intimidated! For more information about webinars, go to: Conducting Webinars to Engage: The Good, The Bad, and The UGLY! http://wp.me/plOKZ-35 Your Guide to Conducting Your Own Webinars http://www.esbyfs.com/webinars

1. Fran Simon
Chief Engagement Officer
Engagement Strategies
A Webinar About Webinars
A NEWBIE’S RECIPE
FOR PRODUCING AND
PRESENTING WEBINARS
1

2. A little bit about me and why I
want to tell you about webinars!
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3. Today’s Menu (1.5 Hours)
 Basic Recipe: What
goes into Webinars
 Shopping List:
software features
 The Secret
Ingredients:
Presentation Tips
 Questions
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4. Prep Work: Definitions
Collaboration # of attendees Purpose
Online Meeting 2-20* Remote
Highly interactive Business meetings
Multi-way ******
communication Staff , client or
board meeting
Webinar 2-500 Remote
Limited 2- way presentation
communication ******
Conference
session or training
Webcast 2-Thousands Remote broadcast
1-way of information to
communication large audiences
*****
Keynote
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5. Prep Work: 3 Elements of Webinars
Visuals Sound Interactivity
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6. Prep Work: Roles in Webinars
Organizer Panelist(s) Attendee
• Schedules and • Joins via a special • Invited to register
starts the session invitation from the to participate
organizer
• Manages • Can use the
controls in session • Can speak and to “questions” panel
the audience and and hand-raising
privately to the tool
Organizer
• Can use chat
9

7. Prep Work: Roles in Webinars
Presenter Panelist(s) Attendee
• FLEXIBLE: Can • Invited to register
be the organizer to participate
(or not) and can
be passed around • Can use the
to panelists and “questions” panel
attendees and hand-raising
• Schedules and tool
starts the session
• Manages controls
in session 10

8. Prep Work: Why Webinars?
 Demonstrations
 Training
 Research, policy, advocacy, fundraising,
membership presentations
 Information sharing & thought leadership
 Product promotions
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9. Prep Work: Caution- Leads
It’s not just about you!
 Deliver great content and value
 Ensure the content will attract the right
leads
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10. Prep Work: Webinars
For Revenue
 Interest?
 Price point?
 Competitive landscape?
 Value?
 Model? Subscription vs. single purchase
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11. Prep Work: Expectations
Inverse registration vs. attendance
High
Attendance
Registration
Registration
Attendance
Low
Free $$$$
14

12. Basic Ingredients
of Powerful Webinars
 Content
 A computer & connectivity
 Webinar software
 Time to prepare
 Access to audio
Recipe Variations: (Nice to have)
17

13. Basic Ingredients of Powerful
Webinars: Content
An engaging presentation or demonstration
that people want to hear!
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14. Basic Ingredients of
Powerful Webinars:
A Computer* & Connectivity**
** broadband
Internet access
* Check with vendors
about Mac compatibility
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15. Basic Ingredients of Powerful
Webinars: Software
Webinar Software + Audio Service
20

16. Basic Ingredients of Powerful
Webinars: Audio Equipment
-OR-
-OR-
*And, maybe a duplexing device for recording 21

17. Basic Ingredients: Time to
prepare and practice
by Andreanna Moya Photography
22

18. Special ingredients:
2 computers
Presentation Attendee view
computer computer 23

19. Special ingredients:
A helping hand
A “producer”
to answer questions & troubleshoot 24

20. Comparing Webinar Software
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21. Comparing Webinar Software
BEWARE THE TELECONFERENCING DETAILS!
• VOIP
Free, but can be complex
• Integrated Toll Call teleconferencing
$$?
• Integrated Toll-free calling
$$$ !!!
• Audio options may impact recording
equipment 27

22. Webinar Software Features
Desktop Sharing
Web Browsing
Recording
Whiteboard
Common Features
Drawing Tools
Chat
Share Controls
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23. Webinar Software Features
Multiple Presenters
VOIP & Integrated
Less Commonly Teleconferencing
Considered Advance Scheduling
Features
Instant Meetings
Video Streaming
Registration and
Reporting
Polls and Surveys
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24. The Secrets of the Pros:
Presentation Preparation
• Select a hot topic and set objectives
• Craft a great title
• Invite other presenters
• Develop a clear presentation
• Prepare supporting materials
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25. The Secrets of the Pros:
Technology Preparation
• Recruit a “producer”
• Practice and test the software
• Prepare a tech back-up plan
• Review the registration data
• Schedule in your software
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26. The Secrets of the Pros:
Promoting Your Webinar
• Link from Website or Blog
• Promote through:
• email lists
• social networks
• bloggers
• online ads
• industry-specific organizations
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27. The Secrets of the Pros:
Engaging Attendees
• Orient the attendees
• Conduct polls
• Use dynamic graphics
• Limit text
• Invite communication
• Switch it up
• Use exciting words!
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28. The Secrets of the Pros:
Following Up
The most important thing you
can do is nurture the new
relationships you worked so
hard to get!
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29. The Secrets of the Pros:
Following Up
• Send a follow up e-mail
• Post recording, links, and
other materials
• Invite the attendees to
connect with you again
• Make a special offer
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30. High-Tech, High-Touch, High Impact consulting for
a wired and rapidly changing world, including...
Webinar:
• production
• hosting
• promotion
Fran.Simon@ESbyFS.com
* www.ESbyFS.com * 301.294.9609 * 38

31. FEEDBACK, please!
Please complete the
survey!
Sign up to stay in
touch!
* www.ESbyFS.com * 301-294-9609 *
39

32. Resources
www.ESbyFS.com/WebinarInfo
Fran Simon * www.ESbyFS.com
* 301-294-9609 * Fran.Simon@ESbyFS.com *
www.Twitter.com/EngageStrat 40