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Mobile Connect
David Pollington
FIDO/Mobile Connect event
21/1/19
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
The key which unlocks
access to online services
119
Introducing Mobile Connect authentication
Identity – MobileConnect
• Worldwide initiative by the Mobile Network
Operators
• Utilises the mobile phone = convenient and
in the customer’s pocket
• Distributed, federated framework
utilising open standards
• Pluggable approach to embrace new
authentication mechanisms including
biometrics
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect120
Mobile Connect authenticators supported
Pop-up SIM
applet
USSD
SMS+URL SAA
Notification
Zero-click
Seamless
authN
LoA2 Click
OK (or
seamless)
LoA3
PIN/Biometric
SIM
applet
USSDSMS+URL
SAA
SIM
applet SAA
3 UX types 3 levels of assurance (and
UX flows)
No user
interaction
required1
User clicks on
notification to open
authenticator
User interacts with
authenticator via
pop-up
1 only applicable if the user is accessing the SP over the mobile network
Seamless
authN
Authorise PKI
SIM
applet
Modular framework
supports a range of
network-supported
authentication methods
to match the capabilities
of mobile devices in
different markets whilst
also supporting multiple
levels of authentication
robustness to meet
Service Provider (SP)
needs
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect121
Mobile Connect achieving global momentum
473m
Mobile Connect
active users globally
Growing demand
for strong
authentication
(PSD2, GDPR)
$75billion
Market opportunity
for identity services
by 2022*
* GSMA Intelligence
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
• User-centric by design
• Privacy intrinsically built-in
• Support for zero-knowledge proofs
• Reduced friction for the user in
providing their identity online
• Engender trust between user and SP
Identity – MobileConnect2
…and expanding to offer a range of identity services to online
service providers
Authentication
Simple and globally
ubiquitous log-in or
step-up authentication
Network attributes
Insights about the device
and user’s mobile account
Identity
Provision or verification
of user identity
Authorisation
User authorisation of
SP requests (incl.
consent capture)
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.123
Mobile Connect and FIDO both seeking to replace passwords via
use of the mobile phone for authentication
Identity – MobileConnect
Something I
Know
Something I
Have
Something I Have
+
Something I
Know
Something I Have
+
Something I Am
Or
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.124
Mobile Connect can leverage FIDO to
expand its set of Authenticators
Identity – MobileConnect
Federation
Authentication
User Management
Physical-to-digital identity
Existing MNO KYC
processes
Device-based authenticators
Existing MNO CRM databases
Network-basedauthenticators
(USSD, SIM applet etc.)
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
MNO
Identity – MobileConnect125
FIDO integrates into Mobile Connect as an optional authenticator
subsystem
Mobile phone
with FIDO client
(nativeapp or OS/browser)
AuthN server
User Agent
(tablet/desktop/mobile)
Service access request
Service Provider
Authentication
response
Identity GW
First mile
Second mile
FIDO server FIDO
RP
Discovery
authentication
1 2
3
4
Authentication
request
5
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
Provides strong authentication and a choice of authenticators based on the user’s
mobile device capabilities (e.g., fingerprint, face recognition etc.)
Expands the number of online services through which an end-user can
authenticate using FIDO via the Mobile Connect federated network
Further strengthens authentication robustness via the mobile network and using
network-derived information on the provenance of the mobile phone
e.g., flagging any change in the SIM <-> MSISDN <-> IMEI pairing that may
indicate fraudulent activity
Provides a wider set of identity services to the end-user including the ability to
assert their identity
Identity – MobileConnect126
Mobile Connect and FIDO are complementary
Mobile Connect
Brian Gorman - GSMA
bgorman@gsma.com
21/1/19
Copyright © 2018 GSMA. The MobileConnectlogoisa trade markregistered and owned by the GSMA.
Single mobile operator identity solution for online
services using the mobile phone- always with customer
Verifies that the user is in control of their mobile phone providing a
single-factor authentication (Level of Assurance 2) - something I
have(the phone) - or LOA3 with pin - something I know
Secure personal data sharing.Distributed, federated framework
utilising open standards
Password-less login to online resources across any device (mobile,
tablet, laptop) reducing friction
88%
of consumers say a single securelogin
solution would be beneficial tothem
Sources: GSMA Consumer Research 2015, Cyber Streetwise
Mobile Connect Authentication
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.129
MC Authenticate/Plus
Identity – MobileConnect
Mobile Connect login
request. Click the link
to continue
Mobilebrand.com/veri
fyme/x1459j
Clickto login using Mobile Connect
(Desktop, tablet or mobile phone)
Clicklinkto authenticate
Enter PIN to authenticate
Modular framework
supports a range of
network-supported
authentication methods to
match the capabilities of
mobile devices in different
markets whilst also
supporting multiple levels of
authentication robustness
to meet Service Provider
(SP) needs
Copyright © 2019 GSMA. The MobileConnectlogoisa trade markregistered and owned by the GSMA.8
How it works
Tablet/desktop
Service access request
Service Provider
MNO
MobileConnect
request
Mobilephone
1
2
3
Authentication/
Authorisation
Discovery
Service
2
OperatorDiscovery
•
•
•
•
SIMApplet
USSD
SMS+URL
App
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity– MobileConnect131
Over 60 operators have deployed Mobile Connect in over 30 markets
At least one Operator live with MC active users
Live Operator Identity service interoperable with Mobile Connect
Operators in market deploying Mobile Connect
Mobile Connect
interoperable identity
service now being
used by 500m
monthly users
Growing demand for
strong authentication
(PSD2, GDPR)
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect132
Identity market strategic drivers
• GDPR, PSD2, eIDAS, UNCITRAL, EU 4th and 5th Anti Money
Laundering Directives, US: NIST recommendations 800-63,
EU NIS Directive: All creating new standards, obligations and
opportunities.
• e-commerce channel share of total sales has a
substantial opportunity for growth-currently at 11.9%1
• Mobile will continue to be the leading e-commerce
channel with 52.2% of all global web pages served to
mobile phones 2
• Friction in the purchase journey is still
substantial with 77.8% of shopping carts
on mobile abandoned (67% desktop) 3
Substantial regulatory change/focus
• Passwords are now recognised as
increasingly insecure - Google and Microsoft confirmplans to
replace them4
• Increasingconcerns over data privacy withsocial login5
• The average business user has 191 password log ins 6
Increasing security concerns
regarding protection of personal
data
• Increasingdesire from national governments
to create accessto public servicesvia digital
channelse.g. France Connect
Digitisation of public services
Fraud costs continue to grow
• Now 2.1% of m-commerce merchants
annual revenues7
Increasing market activity is creating a market
valuation of $34bn by 20228 e.g.
• Acquisitions-Facebook /.io
• Launches- Verimi, Itsme, WeChat national
identity
• New entrants Yoti
Drive for digital transformation
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
Company Mobile Connect
solution
Use case Detail
LOA2 - SIM applet
Header enrichment
Digital transformation Mobile Connect was crucial to Turkcell’s transformation from a network operator
to a digital services provider. 12m registered customers;24m+ transactions per
month
LOA3 - SIM applet plus pin NPD Working with the French Government Orange has created “Mobile Connect et
Moi”, a secure mobile authentication solution to access France Connect – its
public services digital services platform. This allows customers to register and
login with their mobile. 65k registered with 1k joining per week.
(Turkey)
LOA2 - SIM applet Digital commerce login With Facebook only log in,40% of downloads did not activate. Now 65% of
logins are via Mobile Connect and a further 5% use Mobile Connect to verify
MSISDN after login with Facebook.
(India)
LOA2 - USSD Digital commerce login Replaced SMS OTP as login process reducing login to a 2 step process driving
162% increase in use of the app.
Vedomosti (Russia)
Verified MSISDN Digital commerce login Vedomosti is a daily news portal. Mobile Connect was added as a log in in late
2017 and is now 25% of all logins exceeding Vkontakte (500m social accounts
in Russia),Twitter and Google
LOA2 - SMS-URL; SIM
applet
Single login to multiple
applications
Both America Movil and Telefonica have rolled out Mobile Connect as a login
process across multiple territories. It has replaced user name and password on
their main consumer portals but also for multiple digital propositions driving
rapid take up due to an enhanced customer experience.
Identity – MobileConnect133
What value is it creating? Case study summary
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
Case study overview
Country Turkey
Company Turkcell
Case study focus
Digital transformation – grow business by
transforming into a digital services provider
Use case
• Log in -Single,simplified authentication
solution across multiple applications (LOA2)
both Turkcell and 3rd party owned properties
• Verification -MSISDN Verification -
Identity – Mobile Connect134
Case study(1)
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.135
MC Authenticate/Plus
Identity – MobileConnect
Mobile Connect login
request. Click the link
to continue
Mobilebrand.com/veri
fyme/x1459j
Clickto login using Mobile Connect
(Desktop, tablet or mobile phone)
Clicklinkto authenticate
Enter PIN to authenticate
Modular framework
supports a range of
network-supported
authentication methods to
match the capabilities of
mobile devices in different
markets whilst also
supporting multiple levels of
authentication robustness
to meet Service Provider
(SP) needs
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect136
Turkcell digital transformation strategy
MC Authenticator
Turkcell 1 Turkcell 2 Turkcell 3 3rd party
Mobile Connect provides
a consistent log in
experience across multiple
applications
powering rapid adoption
• Turkcell strategy-1440 strategy- is to increase share of
customers daily digital experience from c.25 minutes
by developing new Turkcell digital propositions and
partnering
• A single authentication experience is central to this
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect137
Case Study: Turkcell: Driving value through digital transformation
Kaan Terzioglu, CEO Turkcell - October 2018
“Mobile Connect is a crucial part of our strategy…
By developing digital services we have extended our
relationship in a way that meets the security needs of
customers-
Our services have created a compelling reason to use
mobile number to connect whilst also having peace of
mind..”
• Turkcell has 10m Turkcell SIM customers registered for Mobile
Connect and 2m non-Turkcell, accessinga wide range of
digital services in excess of 24m times per month.
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Personal Data – Mobile Connect138
Mobile Connect powering partner growth(1)
•Hadi is one of Turkcells partners
•It is a general knowledge quiz broadcast twice per
day on mobile
•It uses Mobile Connect as the authentication
solution.
•This has helped power growth to 1m unique users
•Experience is based on sim applet with non Turkcell
sim using an OTT sms OTP for authentication.
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect139
Mobile Connect powering partner growth(2)
•Kimboo social discovery
•Customers concerns over data
security impacting commercial
performance
• Mobile Connect authentication (Fast
Login)improving log in experience
• MSISDN verification creating a
stronger proposition through verifying
numbers
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
Case study overview
Country
France
Company Orange
Case study focus
Digital transformation-New product
development to enter new sector
Use case
Simplified access to digital public services-
France Connect- from a fully mobile
authentication proposition (LOA3)
Identity – Mobile Connect140
Case study (2)
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.141
MC Authenticate/Plus
Identity – MobileConnect
Mobile Connect login
request. Click the link
to continue
Mobilebrand.com/veri
fyme/x1459j
Clickto login using Mobile Connect
(Desktop, tablet or mobile phone)
Clicklinkto authenticate
Enter PIN to authenticate
Modular framework
supports a range of
network-supported
authentication methods to
match the capabilities of
mobile devices in different
markets whilst also
supporting multiple levels of
authentication robustness
to meet Service Provider
(SP) needs
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect142
Orange France:Digital transformation
•The French Government is driving the
digitisation of public services through
France Connect the public services
digital platform.400 public services are
accessible.
•The goal is that every citizen will have
a digital identity which would drive the
digital transformation of France –
reducing costs, simplifying life through
the “say it once” initiative, where public
bodies have to share information rather
than ask citizens for data already held.
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.143
France Connect- Mobile Connect et moi account set up
Identity – MobileConnect
Standard
Authentication to
enter driving licence
agency with user
name and password
1.Authentication
via France
Connect
2.Select
authentication
via Mobile
Connect et moi
3.Create
an account
4.Start
5.MC and KYC
enrolment process
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect144
Orange France:Digital transformation
•Working with the French Government, Orange
has created “Mobile Connect et Moi” a secure
mobile authentication solution to access France
Connect.This allows customers to register and
login with their mobile device.
•The citizens’ identity is verified on registration
using an ID document scan. They can then access
all available public services using their mobile
device and a PIN stored on the SIM card as part
of an LOA3 level proposition utilising a SIM
applet.
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.145
Orange France:Digital transformation
Personal Data – Mobile Connect
•400 public services.All new public services must be
delivered digitally through France Connect
•10 private SP’s following law change May 2018 with
ambitions to grow in this sector
•6m registered citizens with goal of 10m early 2019
•4 IDP’s
•160k uses each day
“Orange sees digital identity as the key to unlocking value from digital transformation.There is an ambitious vision for France
Connect and we are delighted to have created a fully mobile proposition to support this vision.”
Serge Llorente- Orange Mobile Connect Director.
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
Case study overview
Country Russia
Company Vedomosti
Case study focus Optimising digital subscriptions
Use case Verified mobile number MSIDN
Identity – Mobile Connect146
Case study (3)
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect147
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect148
Vedomosti Mobile Connect customer experience
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect149
Vedomosti digital subscriptions
• This is the first Russian mobile network x-industry solution.
• At registration the Operator confirms the customer’s MSISDN
creating a verified digital communication channel through which
to upsell premium content.
• Pilot rolled out – preferred method for new registrations;
overtaken Russian social media network VK for log ins;strong
contribution to optimisation of upsell programme
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
• The case studies illustrate that interest in solutions from
Mobile Network Operators (MNOs) is growing
• Mobile Connect is providing a digital identity standard
that enables service providers to leverage MNO capabilities
• Scope can include B2C authentication, B2B fraud
solutions and payment authorisation
Identity – Mobile Connect150
Executive summary (1)
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.
Network security
Contextual
information
Business
processes
• Risk factors to support transaction risk monitoring and Transaction Risk Analysis exemption
• Upgrade SMS OTP used as 2
nd
factor for account login or payment authorisation
• Two-factor solution for login to account and payment authorisation
Identity – Mobile Connect151
Leveraging the whole mobile ecosystem to support a range of
PSD2 use cases
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect152
SCA under PSD2- summary of where MC could support
Scenario Use case MC Products
Payment authorisation Support Transaction Risk Analysis exemption from SCA. Account takeover ATP
Know your customer KYC
Verified msisdn
Payment authorisation Payment authorisation- Strengthen existing SMS OTP
2FA process where SCA is required.
Account takeover ATP
Know your customer KYC
Verified msisdn
Payment account
authentication
Step up authentication replacing sms otp as 2nd factor Verified msisdn
MC Authenticate
Payment authorisation Payment authorisation- needs SCA but not dynamic
linking code e.g. payment from bank account-
MC Authorise plus
Payment authorisation Replace sms -for remote electronic transactions where
the requirement is to dynamically link the transaction to a
specific amount and a specific payee,issuing a unique
code.
MC Authorise plus with dynamic link
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect153
Executive summary (2)
• We are contracting with global SPs who are looking to integrate into their own digital solutions
across territories and hence global standard can unlock this
• Complexity of the eco system can create barriers hence to entry/speed of development
• Hence GSMA has developed Mobile Connect Link, a commercial federation model
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.154
MC Link-removing barriers to entry and speeding up deployment
Identity– Mobile Connect
Problem statement
Service providers need to contract
with each MNO individually to
deliver a proposition.
Solution Why MC Link?
• This is slow and costly and is a
significant barrier to entry
MC Link –
• GSMA contracts with MNOs for
the supply of Mobile Connect
solutions- authentication,
attributes
• GSMA then creates a standard
contract for Service Providers to
contract with the GSMA
• This creates a consistent,
standardised product removing
major barriers to entry and
speeding up deployment
• MC Link can speed up commercial federation in a market
and allows any MNO or channel partner to sell Mobile
Connect with full market coverage
• MC Link opens up international reach and facilitates cross-
border Mobile Connect services between MNOs
MNO 1 SP 1
SP 2
SP 3
MNO 2
MNO 3
SP 1
CP 1
MNO 1
MNO 2
MNO 3
MC
Link
Country A
Country B
MNO JV
SP 2
SP 3
SP 4
MNO 1
SP 5MNO JV
Supply Demand
If you would like more information, please contact the GSMAvia:
mobileconnect@gsma.com
+44 (0) 20 73560600
www.gsma.com/identity
Followthe GSMA on Twitter: @GSMA
GSMA London Office
The Walbrook Building, 25 Walbrook, London EC4N 8AF
Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.

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FIDO & Mobile Connect

  • 2. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. The key which unlocks access to online services 119 Introducing Mobile Connect authentication Identity – MobileConnect • Worldwide initiative by the Mobile Network Operators • Utilises the mobile phone = convenient and in the customer’s pocket • Distributed, federated framework utilising open standards • Pluggable approach to embrace new authentication mechanisms including biometrics
  • 3. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect120 Mobile Connect authenticators supported Pop-up SIM applet USSD SMS+URL SAA Notification Zero-click Seamless authN LoA2 Click OK (or seamless) LoA3 PIN/Biometric SIM applet USSDSMS+URL SAA SIM applet SAA 3 UX types 3 levels of assurance (and UX flows) No user interaction required1 User clicks on notification to open authenticator User interacts with authenticator via pop-up 1 only applicable if the user is accessing the SP over the mobile network Seamless authN Authorise PKI SIM applet Modular framework supports a range of network-supported authentication methods to match the capabilities of mobile devices in different markets whilst also supporting multiple levels of authentication robustness to meet Service Provider (SP) needs
  • 4. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect121 Mobile Connect achieving global momentum 473m Mobile Connect active users globally Growing demand for strong authentication (PSD2, GDPR) $75billion Market opportunity for identity services by 2022* * GSMA Intelligence
  • 5. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. • User-centric by design • Privacy intrinsically built-in • Support for zero-knowledge proofs • Reduced friction for the user in providing their identity online • Engender trust between user and SP Identity – MobileConnect2 …and expanding to offer a range of identity services to online service providers Authentication Simple and globally ubiquitous log-in or step-up authentication Network attributes Insights about the device and user’s mobile account Identity Provision or verification of user identity Authorisation User authorisation of SP requests (incl. consent capture)
  • 6. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.123 Mobile Connect and FIDO both seeking to replace passwords via use of the mobile phone for authentication Identity – MobileConnect Something I Know Something I Have Something I Have + Something I Know Something I Have + Something I Am Or
  • 7. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.124 Mobile Connect can leverage FIDO to expand its set of Authenticators Identity – MobileConnect Federation Authentication User Management Physical-to-digital identity Existing MNO KYC processes Device-based authenticators Existing MNO CRM databases Network-basedauthenticators (USSD, SIM applet etc.)
  • 8. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. MNO Identity – MobileConnect125 FIDO integrates into Mobile Connect as an optional authenticator subsystem Mobile phone with FIDO client (nativeapp or OS/browser) AuthN server User Agent (tablet/desktop/mobile) Service access request Service Provider Authentication response Identity GW First mile Second mile FIDO server FIDO RP Discovery authentication 1 2 3 4 Authentication request 5
  • 9. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. Provides strong authentication and a choice of authenticators based on the user’s mobile device capabilities (e.g., fingerprint, face recognition etc.) Expands the number of online services through which an end-user can authenticate using FIDO via the Mobile Connect federated network Further strengthens authentication robustness via the mobile network and using network-derived information on the provenance of the mobile phone e.g., flagging any change in the SIM <-> MSISDN <-> IMEI pairing that may indicate fraudulent activity Provides a wider set of identity services to the end-user including the ability to assert their identity Identity – MobileConnect126 Mobile Connect and FIDO are complementary
  • 10. Mobile Connect Brian Gorman - GSMA bgorman@gsma.com 21/1/19
  • 11. Copyright © 2018 GSMA. The MobileConnectlogoisa trade markregistered and owned by the GSMA. Single mobile operator identity solution for online services using the mobile phone- always with customer Verifies that the user is in control of their mobile phone providing a single-factor authentication (Level of Assurance 2) - something I have(the phone) - or LOA3 with pin - something I know Secure personal data sharing.Distributed, federated framework utilising open standards Password-less login to online resources across any device (mobile, tablet, laptop) reducing friction 88% of consumers say a single securelogin solution would be beneficial tothem Sources: GSMA Consumer Research 2015, Cyber Streetwise Mobile Connect Authentication
  • 12. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.129 MC Authenticate/Plus Identity – MobileConnect Mobile Connect login request. Click the link to continue Mobilebrand.com/veri fyme/x1459j Clickto login using Mobile Connect (Desktop, tablet or mobile phone) Clicklinkto authenticate Enter PIN to authenticate Modular framework supports a range of network-supported authentication methods to match the capabilities of mobile devices in different markets whilst also supporting multiple levels of authentication robustness to meet Service Provider (SP) needs
  • 13. Copyright © 2019 GSMA. The MobileConnectlogoisa trade markregistered and owned by the GSMA.8 How it works Tablet/desktop Service access request Service Provider MNO MobileConnect request Mobilephone 1 2 3 Authentication/ Authorisation Discovery Service 2 OperatorDiscovery • • • • SIMApplet USSD SMS+URL App
  • 14. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity– MobileConnect131 Over 60 operators have deployed Mobile Connect in over 30 markets At least one Operator live with MC active users Live Operator Identity service interoperable with Mobile Connect Operators in market deploying Mobile Connect Mobile Connect interoperable identity service now being used by 500m monthly users Growing demand for strong authentication (PSD2, GDPR)
  • 15. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect132 Identity market strategic drivers • GDPR, PSD2, eIDAS, UNCITRAL, EU 4th and 5th Anti Money Laundering Directives, US: NIST recommendations 800-63, EU NIS Directive: All creating new standards, obligations and opportunities. • e-commerce channel share of total sales has a substantial opportunity for growth-currently at 11.9%1 • Mobile will continue to be the leading e-commerce channel with 52.2% of all global web pages served to mobile phones 2 • Friction in the purchase journey is still substantial with 77.8% of shopping carts on mobile abandoned (67% desktop) 3 Substantial regulatory change/focus • Passwords are now recognised as increasingly insecure - Google and Microsoft confirmplans to replace them4 • Increasingconcerns over data privacy withsocial login5 • The average business user has 191 password log ins 6 Increasing security concerns regarding protection of personal data • Increasingdesire from national governments to create accessto public servicesvia digital channelse.g. France Connect Digitisation of public services Fraud costs continue to grow • Now 2.1% of m-commerce merchants annual revenues7 Increasing market activity is creating a market valuation of $34bn by 20228 e.g. • Acquisitions-Facebook /.io • Launches- Verimi, Itsme, WeChat national identity • New entrants Yoti Drive for digital transformation
  • 16. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. Company Mobile Connect solution Use case Detail LOA2 - SIM applet Header enrichment Digital transformation Mobile Connect was crucial to Turkcell’s transformation from a network operator to a digital services provider. 12m registered customers;24m+ transactions per month LOA3 - SIM applet plus pin NPD Working with the French Government Orange has created “Mobile Connect et Moi”, a secure mobile authentication solution to access France Connect – its public services digital services platform. This allows customers to register and login with their mobile. 65k registered with 1k joining per week. (Turkey) LOA2 - SIM applet Digital commerce login With Facebook only log in,40% of downloads did not activate. Now 65% of logins are via Mobile Connect and a further 5% use Mobile Connect to verify MSISDN after login with Facebook. (India) LOA2 - USSD Digital commerce login Replaced SMS OTP as login process reducing login to a 2 step process driving 162% increase in use of the app. Vedomosti (Russia) Verified MSISDN Digital commerce login Vedomosti is a daily news portal. Mobile Connect was added as a log in in late 2017 and is now 25% of all logins exceeding Vkontakte (500m social accounts in Russia),Twitter and Google LOA2 - SMS-URL; SIM applet Single login to multiple applications Both America Movil and Telefonica have rolled out Mobile Connect as a login process across multiple territories. It has replaced user name and password on their main consumer portals but also for multiple digital propositions driving rapid take up due to an enhanced customer experience. Identity – MobileConnect133 What value is it creating? Case study summary
  • 17. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. Case study overview Country Turkey Company Turkcell Case study focus Digital transformation – grow business by transforming into a digital services provider Use case • Log in -Single,simplified authentication solution across multiple applications (LOA2) both Turkcell and 3rd party owned properties • Verification -MSISDN Verification - Identity – Mobile Connect134 Case study(1)
  • 18. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.135 MC Authenticate/Plus Identity – MobileConnect Mobile Connect login request. Click the link to continue Mobilebrand.com/veri fyme/x1459j Clickto login using Mobile Connect (Desktop, tablet or mobile phone) Clicklinkto authenticate Enter PIN to authenticate Modular framework supports a range of network-supported authentication methods to match the capabilities of mobile devices in different markets whilst also supporting multiple levels of authentication robustness to meet Service Provider (SP) needs
  • 19. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect136 Turkcell digital transformation strategy MC Authenticator Turkcell 1 Turkcell 2 Turkcell 3 3rd party Mobile Connect provides a consistent log in experience across multiple applications powering rapid adoption • Turkcell strategy-1440 strategy- is to increase share of customers daily digital experience from c.25 minutes by developing new Turkcell digital propositions and partnering • A single authentication experience is central to this
  • 20. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect137 Case Study: Turkcell: Driving value through digital transformation Kaan Terzioglu, CEO Turkcell - October 2018 “Mobile Connect is a crucial part of our strategy… By developing digital services we have extended our relationship in a way that meets the security needs of customers- Our services have created a compelling reason to use mobile number to connect whilst also having peace of mind..” • Turkcell has 10m Turkcell SIM customers registered for Mobile Connect and 2m non-Turkcell, accessinga wide range of digital services in excess of 24m times per month.
  • 21. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Personal Data – Mobile Connect138 Mobile Connect powering partner growth(1) •Hadi is one of Turkcells partners •It is a general knowledge quiz broadcast twice per day on mobile •It uses Mobile Connect as the authentication solution. •This has helped power growth to 1m unique users •Experience is based on sim applet with non Turkcell sim using an OTT sms OTP for authentication.
  • 22. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect139 Mobile Connect powering partner growth(2) •Kimboo social discovery •Customers concerns over data security impacting commercial performance • Mobile Connect authentication (Fast Login)improving log in experience • MSISDN verification creating a stronger proposition through verifying numbers
  • 23. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. Case study overview Country France Company Orange Case study focus Digital transformation-New product development to enter new sector Use case Simplified access to digital public services- France Connect- from a fully mobile authentication proposition (LOA3) Identity – Mobile Connect140 Case study (2)
  • 24. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.141 MC Authenticate/Plus Identity – MobileConnect Mobile Connect login request. Click the link to continue Mobilebrand.com/veri fyme/x1459j Clickto login using Mobile Connect (Desktop, tablet or mobile phone) Clicklinkto authenticate Enter PIN to authenticate Modular framework supports a range of network-supported authentication methods to match the capabilities of mobile devices in different markets whilst also supporting multiple levels of authentication robustness to meet Service Provider (SP) needs
  • 25. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect142 Orange France:Digital transformation •The French Government is driving the digitisation of public services through France Connect the public services digital platform.400 public services are accessible. •The goal is that every citizen will have a digital identity which would drive the digital transformation of France – reducing costs, simplifying life through the “say it once” initiative, where public bodies have to share information rather than ask citizens for data already held.
  • 26. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.143 France Connect- Mobile Connect et moi account set up Identity – MobileConnect Standard Authentication to enter driving licence agency with user name and password 1.Authentication via France Connect 2.Select authentication via Mobile Connect et moi 3.Create an account 4.Start 5.MC and KYC enrolment process
  • 27. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect144 Orange France:Digital transformation •Working with the French Government, Orange has created “Mobile Connect et Moi” a secure mobile authentication solution to access France Connect.This allows customers to register and login with their mobile device. •The citizens’ identity is verified on registration using an ID document scan. They can then access all available public services using their mobile device and a PIN stored on the SIM card as part of an LOA3 level proposition utilising a SIM applet.
  • 28. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.145 Orange France:Digital transformation Personal Data – Mobile Connect •400 public services.All new public services must be delivered digitally through France Connect •10 private SP’s following law change May 2018 with ambitions to grow in this sector •6m registered citizens with goal of 10m early 2019 •4 IDP’s •160k uses each day “Orange sees digital identity as the key to unlocking value from digital transformation.There is an ambitious vision for France Connect and we are delighted to have created a fully mobile proposition to support this vision.” Serge Llorente- Orange Mobile Connect Director.
  • 29. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. Case study overview Country Russia Company Vedomosti Case study focus Optimising digital subscriptions Use case Verified mobile number MSIDN Identity – Mobile Connect146 Case study (3)
  • 30. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect147
  • 31. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect148 Vedomosti Mobile Connect customer experience
  • 32. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect149 Vedomosti digital subscriptions • This is the first Russian mobile network x-industry solution. • At registration the Operator confirms the customer’s MSISDN creating a verified digital communication channel through which to upsell premium content. • Pilot rolled out – preferred method for new registrations; overtaken Russian social media network VK for log ins;strong contribution to optimisation of upsell programme
  • 33. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. • The case studies illustrate that interest in solutions from Mobile Network Operators (MNOs) is growing • Mobile Connect is providing a digital identity standard that enables service providers to leverage MNO capabilities • Scope can include B2C authentication, B2B fraud solutions and payment authorisation Identity – Mobile Connect150 Executive summary (1)
  • 34. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA. Network security Contextual information Business processes • Risk factors to support transaction risk monitoring and Transaction Risk Analysis exemption • Upgrade SMS OTP used as 2 nd factor for account login or payment authorisation • Two-factor solution for login to account and payment authorisation Identity – Mobile Connect151 Leveraging the whole mobile ecosystem to support a range of PSD2 use cases
  • 35. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – MobileConnect152 SCA under PSD2- summary of where MC could support Scenario Use case MC Products Payment authorisation Support Transaction Risk Analysis exemption from SCA. Account takeover ATP Know your customer KYC Verified msisdn Payment authorisation Payment authorisation- Strengthen existing SMS OTP 2FA process where SCA is required. Account takeover ATP Know your customer KYC Verified msisdn Payment account authentication Step up authentication replacing sms otp as 2nd factor Verified msisdn MC Authenticate Payment authorisation Payment authorisation- needs SCA but not dynamic linking code e.g. payment from bank account- MC Authorise plus Payment authorisation Replace sms -for remote electronic transactions where the requirement is to dynamically link the transaction to a specific amount and a specific payee,issuing a unique code. MC Authorise plus with dynamic link
  • 36. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.Identity – Mobile Connect153 Executive summary (2) • We are contracting with global SPs who are looking to integrate into their own digital solutions across territories and hence global standard can unlock this • Complexity of the eco system can create barriers hence to entry/speed of development • Hence GSMA has developed Mobile Connect Link, a commercial federation model
  • 37. Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.154 MC Link-removing barriers to entry and speeding up deployment Identity– Mobile Connect Problem statement Service providers need to contract with each MNO individually to deliver a proposition. Solution Why MC Link? • This is slow and costly and is a significant barrier to entry MC Link – • GSMA contracts with MNOs for the supply of Mobile Connect solutions- authentication, attributes • GSMA then creates a standard contract for Service Providers to contract with the GSMA • This creates a consistent, standardised product removing major barriers to entry and speeding up deployment • MC Link can speed up commercial federation in a market and allows any MNO or channel partner to sell Mobile Connect with full market coverage • MC Link opens up international reach and facilitates cross- border Mobile Connect services between MNOs MNO 1 SP 1 SP 2 SP 3 MNO 2 MNO 3 SP 1 CP 1 MNO 1 MNO 2 MNO 3 MC Link Country A Country B MNO JV SP 2 SP 3 SP 4 MNO 1 SP 5MNO JV Supply Demand
  • 38. If you would like more information, please contact the GSMAvia: mobileconnect@gsma.com +44 (0) 20 73560600 www.gsma.com/identity Followthe GSMA on Twitter: @GSMA GSMA London Office The Walbrook Building, 25 Walbrook, London EC4N 8AF Copyright © 2019 GSMA. The Mobile Connectlogoisa trade markregistered and owned by the GSMA.