Importancia de un buen servicio

1. The importance of
good customer
service in a bank
Name: Yuleisy González Identification Card4-812-2435

2. The importance of good
customer service in a bank
• Excellent customer service can
improve the bank's ability to attract
wealthy leads, raise customer
profitability, reduce operating costs,
and/or create greater customer
loyalty. When a bank invests in
training its customer service staff,
impressive results can emerge.
Customer service management
software, sometimes referred to as
CSM software, helps banks achieve
these goals.

3. Excellent online service
• Improve your banking customers'
online experience. When customers
experience a positive online
experience regularly, they can
conduct much of their banking
transactions on their own, saving
money to the bank. According to the
Customer Service Zone website:
"Forrester Research estimates that a
call center response costs $32,
while access to a self-service
Internet portal is $1.17." This
significant savings justify fine-tuning
the bank's online customer service
approach 24/7.

4. Better customer service results
in greater customer loyalty
• Genesys Telecommunications
taught the bank's customers and
found that "48 percent of customers
indicated that customer service is
the main factor in choosing to stay
with an organization." Therefore, the
bank has been accumulating a great
competitive advantage in optimizing
this service. According to Genesys,
banks that create this kind of
positive customer experience have
gained "a huge competitive
advantage." Superior service drives
customer loyalty to the bank.

5. keys to improving customer
service in banks and financial
institutions
• 1) Know your client's needs
• 2) Properly organize care shifts
• 3) Use clear language
• 4) Use honest advertising
• 5) Giving good training to employees
• 6) Expand communication channels
• 7) Guiding new customers
• 8) Leveraging technology
• 9) Increased security
• 10) Extended hours

6. Marketing Strategies in bank
• Production companies have always
used marketing as a fundamental
part of their development. Now the
turn is for service companies that
can't fall behind in that regard. That's
when we walk into a bank and see
the physical facilities, the existing
rows and get in touch with a cashier.
On the other hand, there is the
internal marketing where the service
process stands out and employees
are trained and motivated to serve
customers well.

7. Reasons that demonstrate the
importance of good banking
service
1.- Increase the value for costs
received
Let's imagine that a customer needs to
make an international transfer to the
other side of the world urgently.
2.- Directly proportional to consumer
confidence
In a disruptive universe, the only
added, or the strongest, that banking
has is tradition.
3.-Help to stay at the forefront of
technology
Banking is a sector that cannot afford
to ignore technological changes.