4. IT’S THEN COLD-SHIPPED IN SPECIAL TANKS
DIRECT TO BARS FOR FRESHNESS.
WE BEGIN WITH THE BEST INGREDIENTS: SAAZ
HOPS FROM ZATEC, CZECH BARLEY FROM
MORAVIA AAND SOFT WATER DRAWN FROM THE
TOWN OF PLZEŇ ITSELF.
OUR BEER IS TRIPLE-DECOCTED AND PARALLEL
BREWED. JUST AS IT WAS DONE IN 1842.
5. NONE OF THIS
IS EASY.
BUT IT ENSURES THE BEER
TASTES THE SAME IN YOUR BAR
AS IT DOES IN OUR BREWERY.
7. IF OUR BEER ISN’T KEPT
FRESH AND POURED
RIGHT, THEN ALL THAT
CARE AND CRAFTSMANSHIP
IS FOR NOTHING.
THE FINAL FEW INCHES
FROM TANK TO GLASS MAKE
OR BREAK THE BEER.
9. A DELICATE BALANCE OF FLAVOUR
AND CARBONATION.
A COMPLEX BLEND OF SAAZ-HOP BITTERNESS
AND MALTY SWEETNESS.
A THICK HEAD OF FOAM, LOADED WITH
FLAVOUR OILS, TO PROTECT THE FRESHNESS
OF THE BEER BELOW IT.
10. THE KIND OF BEER THAT
MAKES PEOPLE
COME BACK
FOR MORE
12. IT’S TIME THE CRAFT
OF POURING BEER
MATCHED THE CRAFT
OF MAKING IT
13. WE’RE LOOKING FOR THE
VERY BEST BARTENDERS
TO BECOME BREWERY
TRAINED TAPSTERS.
TO LOOK AFTER AND SERVE
OUR BEER THE WAY IT’S
SUPPOSED TO BE.
WHO SHARE OUR PASSION
AND WANT TO SHARE
THEIR CRAFT.
14. TAPSTERS ARE TRAINED
OVER FIVE INTENSE DAYS
AT OUR PLZEŇ BREWERY IN
CZECH. THEY WILL LEARN
FROM OUR BEER MASTER
ROBERT LOBOVSKY.
OUR HISTORY
OUR BREWERY
PROCESS
THE CRAFT OF
POURING
THE ART OF BAR
MAINTENANCE
CZECH BAR CULTURE
17. THE TAPSTER IS RESPONSIBLE
FOR THE QUALITY OF EVERY
PINT POURED IN YOUR BAR.
NOT JUST OUR OWN.
THEY WILL HELP TRAIN
OTHER MEMBERS OF STAFF
TO POUR EVERY BEER
CORRECTLY.
THEY WILL MAINTAIN THE
HIGHEST STANDARDS OF
BEER QUALITY.
18. THE TAPSTER WILL REPRESENT
OUR BREWERY IN YOUR BAR.
ENSURING EVERY
BEER TASTES AS
GOOD AS IT DOES IN
OUR BREWERY.
20. WE WILL CONTINUE TO SUPPORT EVERY TAPSTER WE
TRAIN THROUGH REGULAR MENTORSHIP VISITS.
-
THEY WILL HAVE ACCESS TO THE GROWING TAPSTER
COMMUNITY TO SHARE THEIR KNOWLEDGE
AND EXPERIENCES.
-
THEY WILL ALSO RECEIVE ADDITIONAL SOCIAL MEDIA
TRAINING SO THEY CAN HIGHLIGHT THEIR CRAFT AND
SPREAD THE WORD ABOUT YOUR BAR.
