1. 椰子的提煉 讓你的身體加油
Without Burden From B M CWithout Burden From B M C
Nutricel

3. nutritious + cell = ？

4. Nutrilite - NT$1800
direct sales marketing, get
Membership,bought from
the store or online shopping
Nature Made-NT$399
Can be bought from any 7-11&
pharmacy
1. Slow down the formation of Free Radicals
2. Parity Price, let everyone can afford it
3. Is also slow down the aging speed while you are losing weight
(Thus! It make lot of women like it even more ^_^ )

5. Pricing PlaceProduct Promotion

6. Product Pricing PromotionPlace

7. Place
PromotionProduct Pricing
Channel Name Price NT$ Directions
NT$ 1800 (3 bottles) Lower the Price
NT$630 Online Shopping
NT$ 650~680 Easy to buy
Place

8. Product Pricing Promotion
Promotion – DM in FB
Place

9. 35%
65%
Health Product
Mainly Customers
Women
who aged 33~40
Potential Customers
Women
who aged 25~32
Purchase Reason
1.Good health
2.Slow down aging problem
3.Parity price

11. Item Directions Price
NT$
Amount Total
Cost cost、Freight
fees、Tax 400/tin 1,000box
(160,000/tin) 64,000,000
Promotion DM 1.6/leaf 24,000/leaf 14,800
Slotting Fee Slotting Fee 400,000 Watsons&DingDing 800,000
TV Station Momo TV
(650*30
%)*n
=195n
Pumping Interest 30% 4,680,000
Mixed Fees
Meals fees,
Traffic fees,
Stationery
- - 100,000
Total 69,594,800

12. Target Consumers (aged 33-44) males 4,227,997*35%
Sales Ratio*Estimated percentage of purchase 0.1%
Target Consumers (Aged 33-40) Females 4,177,576*65%
Sales Ratio*Estimated percentage of purchase 0.5%
+=
Sales Forecast & Net Profit

13. = Males 14,797 +Females 135,771
= 150,568*Unit Price 650
= 97,869,200
Sales Forecast 97,869,200 – Cost 69,594,800
= Net Profit 28,274,400

14. THE END