1. Practical Ways to Increase
your Global Business
“Arise, go forth and conquer as of old.”
(Tennyson – The Passing of Arthur)

2. Practical Ways to Increase
your Global Business
If you are “New to Export” how do you
know you are ready to export?
• One simple way is to take the
assessment test at
http://export.gov/begin/assessm
ent.asp
• Self-assess: Use SWOT and/or
Porter’s 5 or 6 Forces Analysis

3. Practical Ways to Increase
your Global Business
If you are exporting and want to put the “pedal to the metal” and
open new export markets…
• Do you have a written export plan & strategy?
• Is the plan part of your company’s DNA?
• Is upper management buy-in at 100%?
• Is your cash flow on solid ground?

4. Practical Ways to Increase your
Global Business
Market
Selection
Partners
Marketing
Finance
Logistics
HR
Sales
Product
Selection
Entry Mode
Export Plan
Components Export
Success

5. Practical Ways to Increase
your Global Business
Examples of winning export plan component strategies
Finance:
1. Using Credit Insurance (EX-IM Bank) to
gain new customers & increase order
sizes
2. Develop an Export List Price in local
currency to increase revenues 5 to 15%
via foreign currency exchange (FX)

6. Practical Ways to Increase
your Global Business
Examples of winning export plan component strategies
Marketing:
1. Promote your product at overseas trade shows – The SBA funded STEP
Program (50-75% reimbursement of trade show expenses)
2. Polish your image by:
a. Upgrading/Scaling up your website (E-Commerce; Downloadable
Files)
b. Translating key marketing materials (“begin small & start promptly”) –
hard copy, flash drive, CD
c. Making marketing materials more visual – photos, illustrations &
graphs

7. Practical Ways to Increase
your Global Business
Examples of winning export plan component strategies
Sales:
1. Get FREE or low cost secondary research from International Trade
Centers, SBDC’s, State Agencies (DCEO), Federal Government (Dept. of
Commerce)
a. Market Selection
b. Market Entry
2. Find new overseas reps, distributors & partners via:
a. Dept. of Commerce Gold Key program ($700 - $1300)
b. Go to trade shows & trade missions (STEP program)
c. Connect with OTI foreign offices

8. Practical Ways to Increase
your Global Business
Examples of winning export plan component strategies
Logistics:
1. 3PL’s
2. Consolidated Uplift – Express Delivery
US Mfg.
3PL EU
WH.
EU
Customers
SE
IT
DE
US Mfg.
Consol.
Small
Orders
IT
EU
Terminal
Express
shipments to
EU Customers
SE
DE

9. Practical Ways to Increase
your Global Business
“…be fearful when others are greedy and
greedy only when others are fearful.”
(Warren Buffet)
“Vini, Vidi, Vici”
(Julius Ceaser)