2. MEDIA PLANNER 2015
* Publisher's Data
Print Circulation Focused on Russia and
Eurasia, Targeted to Decision Makers
Committed to Business Marketing
in Eurasian Oil and Gas
Bilingual Format and a Circulation
Targeting Decision Makers at
Headquarters and Regionally
Print that Reaches Eurasia’s Remotest Regions
Oil&Gas Eurasia chairs the marketing
committee of the American Chamber of
Commerce in Moscow (AmCham).
OGE is a Sponsor of the Business
Marketing Association of Houston.
BPA Membership Applied for
November 2014
Oil&Gas Eurasia circulates 12,000 copies monthly
(5,000 print, plus 7,000 digital) to professionals in Russia,
Kazakhstan, Ukraine, Azerbaijan, Turkmenistan, wherever
Russian is a regional business language.
Our bilingual, Russian and English language format makes
OGE the perfect bridge between buyers and sellers doing
business in Eurasia. OGE targets its circulation at decision
makers and influencers, in executive and in middle
management circles.
OGE is published 10 times a year, with issues combined in
July-August and in December-January. OGE is distributed
from Moscow within the first 15 days of the month.
Visit www.oilandgaseurasia.com and register for our Weekly
Brief Newsletter to stay abreast of upcoming opportunities in
2015, including apps for tablet and mobile devices and a new
digital version offering embedded media options.
By combining OGE's print, web and e-marketing list options,
advertisers can significantly expand their reach.
CENTRAL REGION
NORTH WEST REGION
SOUTH REGION
URALS REGION
SIBERIA
FAR EAST
Kiev
Astana
KAZAKHSTAN
UKRAINE
RUSSIA Adler
Anapa VOLGA-URALS
Astrakhan Volgograd Veliky Novgorod Kaliningrad
TIMAN-PECHORA Novorossiysk Orenburg Tyumen
Nadym Kogalym Perm Kazan WEST SIBERIA Samara
Saratov KOMI Chelyabinsk Ufa Omsk EAST SIBERIA
Ekaterinburg Tomsk Barnaul SAKHALIN Vladivostok
Magadan Novy Urengoy Arkhangelsk Volgograd
TATARSTAN Vologda Noyabrsk
Murmansk St. Petersburg
PRINT SOLUTIONS
3. MEDIA PLANNER 2015
Oil&Gas Eurasia Editorial Planner 2015
THEME EDITORIAL TECHNOLOGY
SERVICE &
EQUIPMENT
IT BONUS CIRCULATION
January
Valve Manufacturers and Import
Substitution
2013 E&P Project Outlook for
Russia and Central Asia
Undersea Welding, Arctic
Technology for Land and Sea
Arctic Marine Vessels, Offshore
Loading and Storage
Supply Chain Management and
Logistics Support
Visit www.oilandgaseurasia.com for updates as new conference / exhibition
opportunities are posted
February
Russian Majors & Service
Companies in the Middle East
Tight Oil & Gas
Enhanced Oil Recovery: Fracking
& Chemical Methods; Proppant
Technologies
Topsides & Top Drives:
Equipment for Horizontal Drilling
Remote Communications,
Data Transfer / Well Planning
Software
Russia-CIS Executive Summit, Dubai; International Gas Technology
Conference, Dubai
March Oilfield Services Equipment
Domestic vs. Foreign
Manufacturing
Equipment Manufacturing:
Price, Quality Standards &
Quality Control
R&D Funding & Technology
Transfer: Private Industry and
Government Roles
Satisfying Russian Demand for
Frac Fleets; Drilling Rigs; Pipes
& Tubulars
Software for Reservoir
Evaluation, Management
and Production Optimization
SPE/IADC Drilling Conference, London; Russian-Asian Energy Summit,
Singapore; Oil & Gas Supply Chain, NEFTEGAZSNAB, Moscow; TUROGE,
Istanbul; SPE Arctic Technology, Copenhagen; Oil Processing &
Transportation, Sochi; SPE Coiled Tubing, Well Intervention, Houston;
World Heavy Oil Congress, Edmonton; EAGE Tyumen 2015, Tyumen, West
Siberia; CIPPE, Beijing; GIOGIE, Tbilisi, Georgia; OMC 2015 (Offshore
Mediterranean), Ravenna, Italy; HSE Oil&Gas, Moscow
April
EURASIA OFFSHORE Internal
Supplement for OTC - Black Sea,
Caspian Sea & Arctic
Russian Petroleum Industry
Investment Outlook & Impact of
Sanctions on Russia's Standing
with Global Rating Agencies
LNG Production and Transport Russia's Marine Industry
Software for Exploration
Geophysics, Reservoir Analysis
/ Remote Communication and
Data Transfer
Innovation in Measurement, Control and Automation of Oil&Gas Complexes,
Sochi; Atyrau O&G Atyrau, Kazakhstan; OilTech Atyrau, Kazakhstan; RPEF
Russia&CIS Project&Equipment Forum, Moscow; Russia Arctic Oil&Gas,
Moscow; Russia &CIS BBTC Bottom of the Barrel Technology Conference;
Pipeline Transport, Moscow; East Africa, Oil&Gas, LNG, Nairobi, Kenya;
OTC, Houston
May
Europe as Russia's Chief Gas
Export Market: Energy Mix and
Long-Term Outlook
Pipeline Automation and Safety
Flow Assurance, Parafinization,
Corrosion Control,
Desulfurization
Advances in Welding – Advances
in Valves – Monitoring, Control
and Measurement Technology
IT for Remote Monitoring and
Flow Control
Oil&Gas Technologies, Ufa, Bashkortostan; Workovers and Well
Intervention, Gelendzhik, Russia; TGC Turkmenistan Exhibition, Ashgabat;
OGU Uzbekistan Exhibition, Tashkent; Myanmar Oil&Gas; RPI Offshore
Upstream, Moscow; Oi&Gas Industry Construction, NEFTEGAZSTROY,
Moscow
June
OGE Anniversary Gala on the
Moscow River
Nationalization vs. Privatization:
Reinventing the Soviet Model
Production Optimization:
Automation & Artificial Lift for
Beam Pumps, PCP, ESP and
more
International Certification of
Oilfield Equipment (API, ISO
and GOST)
Software for Intelligent Fields
and Artificial Lift
EAGE / SPE International Conf & Exhibition, Madrid, Spain; RSF
Russian&CIS Safety Forum, Samara, Russia; Caspian Oil&Gas, Baku; Global
Petroleum Show, Calgary; SPE Heavy Oil Canada Conference, Calgary; China
Downstream, China Technology and Markets Forum for Refining, Residue
Upgrading & Petrochemicals, Beijing; MIOGE Conference & Exhibition
(OGE publishes MIOGE Show Daily Newspaper), Oil & Gas Eurasia's 15th
Annniversary Awards Dinner and Moscow River Cruise
PRINT SOLUTIONS
4. MEDIA PLANNER 2015
THEME EDITORIAL TECHNOLOGY
SERVICE &
EQUIPMENT
IT BONUS CIRCULATION
July Balkans Profile
Eastern Europe's Evolving
Relations with Russia
Technologies for Refining and
Petrochemicals Industry
Plant Automation & Safety
Smart Plant Automation
Systems and Software
NOTE: July & August are published as a double issue and distributed
at September Offshore oil and gas events including Offshore Europe in
Aberdeen and RAO CIS in St. Petersburg; East Mediterranean Gas, Paphos,
Cyprus.
August
EURASIA OFFSHORE
Supplement for Offshore Europe,
RAO CIS, East Med Gas
Israel Onshore & Offshore Shale & the Environment
Shale Development Needs in
Poland and Ukraine
Software for Business Processes Fuel & Energy Complex of Ukraine (held in autumn)
September
Reserve Replacement: Forecasts
and Prospects
Seismic Acquisition and
Processing
Fracking, Proppants, Chemical
Well Stimulation, Coiled Tubing
Services
Equipment for Well Workovers,
Sidetracking, Fracking
IT Solutions for Procurement
and Logistics, IT for Well
Construction and Modeling
South Russia Oil&Gas Krasnodar; Well Construction, Anapa, Russia; Moscow
Refining & Petrochemicals Week OpEx Russia&CIS and RPTC, Moscow;
Russian Regional Exhibitions in Tyumen, Surgut (Khanty-Mansiysk); SPE
ATCE, Houston; Oil Sands Trade Show & Conference, Fort McMurray,
Canada; Gas Mexico, Villahermosa, Mexico
October Kazakhstan Profile
Infrastructure: Assessing Costs
in Pipeline & Mega Project
Construction
Pipeline Maintenance Services:
Pigging, Monitoring, Corrosion
Control, Flow Assurance,
Cleaning, Automation
China Profile
Visualization Software for
Pipeline Maintenance
OTC Brasil, Rio; Kazakhstan International Oil and Gas Exibition KIOGE,
Almaty; Gastech, Singapore; Heavy Oil Latin America, Venezuela; RPI
Services & Equipment for Russian Oil and Gas, Moscow
November
OFS Technology: What Exactly
Does Russia Need from the
West?
Bazhenov & Hard to Produce
Reserves Update Fracking, Water Management
Multi-layer Fracking for Low
Permiability Reservoirs
Frac Planning Software
Africa OilWeek, Cape Town, South Africa; Romania Oil&Gas, Bucharest;
Mangystau Oil & Gas, Mangystau, Kazakhstan; Nizhnevartovsk Oil&Gas
Exhibition, Nizhnevartovsk, West Siberia; Unconventional, Moscow
December
OGE AWARDS ISSUE –
Recognizing Innovation in the
Oilfield
Regional Profile: Southeast Asia
& Asia Pacific
Best in Services Best in Equipment Innovations Best in Class IT
NOTE: December & January are published as a double issue distributed in
late December.
PRINT SOLUTIONS
5. MEDIA PLANNER 2015
2015 Print Advertising Rates
Color Display Ads - Cost Per Insertion (in $)
# of Insertions
size 1 x
3 x (15%
discount)
6 x (25%
discount)
10 x (30%
discount)
Full Page 5,995 5,096 4,996 4,197
Half Page 3,995 3,396 2,996 2,797
2/3 Page and
1/2 Island
4,995 4,246 3,746 3,496
Quarter Page 2,436 2,073 1,827 1,584
2-Page Spread 8,993 7,644 7,494 6,296
Premium Placement
# of Insertions
size 1 x 3 x 6 x 10 x
Back Cover 9,204 7,824 6,903 5,983
Front Inside Cover 8,473 7,934 6,355 5,508
Back Inside Cover 7,780 6,613 5,835 5,057
Page Opposite
Contents
6,495 5,521 4,871 4,546
Photoshop (EPS) and (TIFF) (300-350 dpi, CMYK, size-1:1, no unused selections
or paths). JPEG format with maximum quality (300-350 dpi, CMYK, size 1:1). Total
ink 300 percent.
Adobe Illustrator (AI) and (EPS) version up to CS5
All colors CMYK, all text in outlines, embedded graphics CMYK, 300-350 dpi,
size-1:1, according to publication size.
InDesign (INDD) version up to CS6
Include all fonts and graphic elements used in the file, remove all unnecessary
colors, all colors must be CMYK or compatible with CMYK Pantone. Provide color
printouts and technical instructions for materials sent as electronic files.
Files for Macintosh and OpenType fonts preferred.
No Adobe PageMaker and Corel Draw files. No photos in MS Word, PowerPoint,
GIF. Text files in MS Word for Windows without any graphic elements. Glossy prints
preferred to matte (size from 24x35 to 305x432 mm), color negatives (35 mm). No pho-
tos clipped from magazines or other printed materials.
E-mail advertising material as high resolution PDFs to
design@eurasiapress.com
Print Advertising Modules
page size 205x280 mm
2 Page Spread
bleed 420x290 mm
live 382x246 mm
Trim 410x280 mm
1 Page
bleed 210x290 mm
live 178x246 mm
Trim 205x280 mm
2/3 Page
178x167 mm
1/2 Page Spread
bleed 420x141 mm
live 382x123 mm
Trim 410x136 mm
1/2 Page
horizontal
178x123 mm
1/2 Page
vertical
89x246 mm
1/4 Page
vertical
89x123 mm
1/4 Page
horizontal
178x62 mm
Print Technical Specifications
Prices shown are in U.S. Dollars. Payments made in Russian Rubles will be invoiced
in conditional units (Y.E.) at a rate of 45 Rubles to 1 USD. This policy is effective from
Nov. 15, 2014 – March 31, 2015 and will be reviewed at that time depending upon
currency fluctuations.
PRINT SOLUTIONS
6. MEDIA PLANNER 2015
Premium Print Advertising Modules
(Special advertising options)
FRONT COVER LOOSE INSERTS
PACKAGING
BIND-IN INSERTS
INSIDE FRONT, BACK COVERS
Half-page flap (French Cover)
Ad space – 1/2 + 1/2
Booklet
Magazine format or smaller
Bellyband Envelope with logo for
mailing issues
Polybag, with logo
Sticker
Any form
Pop-up ads
various shapes, perforated or creased (stand-up cards for
calendars with logo, calendar of events, reference information
with logo, etc.)
Insert
In form of ordinary sheet.
Insert any shape, map or poster Folded, large format
Ordinary thick insert
Ad space – 1 or 2 pages
Ordinary gatefold
Ad space – 3 or 4 pages
(Single folded in half)
Three-page spread.
Ad space – 3 pages
LOGO
Advertising rates in non-standard formats and other
options to be negotiated.
CONTAACCTT YOOUR SALLEES AGGENT FFORR PRIICING
sales@eurasiapress.com
CONTAACCTT YOOUR SALLEES AGGENT FFORR PRIICING
sales@eurasiapress.com
PRINT SOLUTIONS
7. MEDIA PLANNER 2015
DIGITAL SOLUTIONS – WEBSITE
www.ooilanndgaaseurassiaa.comm
We Deliver A Niche Russian-
Speaking Audience
OUR KEY METRICS
● PAGE VIEWS MONTHLY – 100,000
● UNIQUE VISITORS – 42,000
● RUSSIANS READ UP TO THREE PAGES PER VISIT
More engaged than all other countries
● TECH TRENDS – THE ENTRY POINT FOR RUSSIAN VISITORS
This indicates a technologically-savvy engineering audience from Eurasia
● 70% OF TRAFFIC FROM RUSSIAN SEARCH ENGINES
READ US IN RUSSIAN OR ENGLISH – YOUR CHOICE!
Top Oil and Gas
News for the
Eurasia Market
Updated Daily
Registered Users
Can Access Our
7-year Archive
In-house Analysis
and Coverage by
OGE Reporters
Russian Engineers
Start Here!
Take Your Message
to Our Audience
in Video!
Generate Leads
with Our White
Paper Section
SOURCE: GOOGLE ANALYTICS
Russia
United States
United Kingdom
Ukraine
Kazakhstan
India
Canada
Australia
Germany
Belarus
60%
13%
7%
3%
5%
4%
3%
2% 2% 1%
Oil and Gas Companies
Oilfield Service Companies
Equipment Manufacturers
Drilling Contractors
Geophysical Companies
Engineering Companies
Consultants
Others
3%
4%
5%
18%
12%
54%
2%
2%
Readership Breakdown by Country Who Reads Us?
8. MEDIA PLANNER 2015
DIGITAL SOLUTIONS – WEBSITE
Banner Advertising
HOME PAGE
Position Pixel Size Cost / wk
# 1 Leader 728x90 $1,000
# 2 Accent 212x90 $1,000
# 3 Skyscraper 212x300 $1,000
# 4 Mid Leader 728x90 $1,000
# 5 Below Fold 212x90 $800
# 6 Below Fold
212x300
(or longer)
$800
# 7 Footer 728x90 $600
Contextual Advertising
Banners fed into
editorial by key
word
15%
Upcharge
Per Month
White Papers Posting on Site $500
White Papers Plus
Download Data
Capture
$800
Videos $1,000
CONTEXTUAL ADVERTISING
Oil&Gas Eurasia offers Internet-based contextual
advertising. Buy a bucket of key words. Your advertising
banners will automatically load into the lead positions on
any article where those key words are in the text.
Contact sales@eurasiapress.com
CPM RATES AVAILABLE
Safeguard your advertising investment
by negotiating a CPM rate (cost based
on 1,000 impressions) for your banner
advertising. Instead of paying a flat, per
month rate, you pay only for the actual
advertising impressions that are seen by
visitors to www.oilandgaseurasia.com.
To learn more, contact
zoe.morris@eurasiapress.com
tel: +31 6 279 903 96
10000,,0000ppaggevviews!!p
INNER PAGE
Position Pixel Size Cost / wk
# 1 Leader 960x90 $1,000
# 2 300x150 $800
# 3 Mid Fold 300x600 $650
# 4 Footer 960x90 $500
Contextual
Advertising
Banners fed into
editorial by key
word
15%
Upcharge
PAID CONTENT
Contact sales@eurasiapress.com for
information. Please provide a detailed
description of the nature of the content
to be supplied. Please note that all
advertorial content will be marked as
Paid Content.
perrmonnth
9. MEDIA PLANNER 2015
DIGITAL SOLUTIONS – E-MARKETING
WEEKLY BRIEF
Every week OGE editors compile the most compelling
news and technology into our weekly newsletter. OGE’s
Weekly Brief are sent to a highly targeted list of opt-in
subscribers.
Our Russian readers are especially engaged with OPEN
RATESS OF 200% and CCLICK THROOUUGH raates off
up to 4400%%
Your ROI can benefit in two ways
● banner advertising
● sponsored content
Contact sales@eurasiapress.com
We continually grow and clean our subscriber
database to make sure your message reaches
your target audience. 0 2,000 4,000 6,000 8,000 10,000
Combined Weekly Brief
Weekly Brief ENGLISH
Weekly Brief RUSSIAN
8,600
4,500
4,100
Direct E-Marketing Options
NEWSLETTER BANNER PRICING
Position Pixel Size Cost / wk
# 1 300x250 $1,000
# 2 300x150 $1,000
# 3 Footer 728x90 $700
CUSTOMIZED E-MAIL BLASTS
OGE Weekly Brief opt-in database $1,000
Customized list rental up to 10,000 emails $1,000
Weekly Brief Stats Digital Magazine Stats
SOURCE: GOOGLE ANALYTICS
0 1,000 2,000 3,000 4,000 5,000 6,000
Combined Digital magazine
Digital magazine ENGLISH
Digital magazine RUSSIAN
5,900
2,800
3,100
DIGITAL MAGAZINE SPONSOR
Position Pixel Size Cost / wk
# 1 300x250
$2,000 per
month
VIRRAAL––300,,0000REEEADDERSS
perrmonnth
SOURCE: GOOGLE ANALYTICS
10. MEDIA PLANNER 2015
We also offer exhibition marketing packages customized to
your needs
CASE STUDY: A Texas-based oilfield service company in 2011 asked us to create a buzz
around their new Moscow representation office. Our package included: organization of
technology seminars at their stand; promotion of the seminars through web and print
media (including media planning in niche engineering journals), editorial and advertising
presence in OGE’s June issue, and distribution of invitations to the client’s stand by our
“Red Army”.
RESULTS: A list of qualified sales leads with full demographic details and visits from
decision makers from prospective Russian clients with whom our client had previously
had no contact. The client returned for a similar program in 2012 and will again be
repeating its MIOGE marketing with OGE in 2015.
Go Global & Save Money by Translating & Printing Your
Collateral in Russia
OGE can translate, layout and manage printing of your corporate brochures and other
collateral. Call us for a quote. Our bilingual, multi-cultural team can also design and
translate (localize) your website and manage your Russian URL.
MIOGE 2015 Special Packages
Boasting more than 40,000 visitors and over 1,000
exhibitors from throughout the world, MIOGE is
Russia’s premiere Oil & Gas Industry Exhibition and
Conference. No publication does MIOGE like Oil & Gas
Eurasia. With 8,000 copies distributed throughout
the show by the OGE “Red Army”, your brand will be
hard to miss. Compare OGE’s June issue to any of
our competition and you’ll notice that hands down,
OGE attracts more Russian advertising than any other.
Why? Russians know OGE because it is the only
foreign-owned publication actually based in Russia
and so Russians trust us. Contact your OGE Sales
Rep for special rates on OGE + MIOGE Show Daily
packages.
MARKETING SOLUTIONS
Celebrate With OGE on our
15th Anniversary Dinner
Cruise on the Moscow River
during MIOGE!
Contact Sales for Sponsorship
Opportunities!
11. MEDIA PLANNER 2015
MOSCOW OFFICE
10 1st Kozhevnichesky Lane,
Bldg 2, Suite 417
115114, Moscow, Russia
tel.: +7 499 678 2553
fax: +7 499 678 2554
sales@eurasiapress.com
Pat Davis Szymczak,
Publisher
p.szymczak@eurasiapress.com
Alexander Popov,
Commercial Director
a.popov@eurasiapress.com
Marina Alyoshina,
Russian Sales
m.alyoshina@eurasiapress.com
HOUSTON OFFICE
Galleria Tower One
2700 Post Oak Blvd.,
Suite 1400
Houston, TX 77056
tel.: +1 832 369 7516
fax: +1 281 657 3301
Toll Free in the U.S.:
+1 866 544 3640
INTERNATIONAL SALES
Zoe Morris
EUROOPPE, CCANADDA
zoe.morris@eurasiapress.com
Office tel: +31 20 846 80 84
Mob.: +31 6 279 903 96
Georgia Williams
RUSSSIIAA, UUNITEDDD STAATES,, EEUROPE
g.williams@eurasiapress.com
Mob.: +1 262 345 7663
Pat Davis Szymczak
CHINAAA, ASSIA, SOOUTH AMEERRICAA
p.szymczak@eurasiapress.com
Mob.: +7 925 518 4441
Contacts:
www.oilandgaseurasia.com
