Easy Powder Ltd. was founded in 1963 and has since specialized in manufacturing powder puffs. They began by selling products domestically in South Korea and globally, and have shared technology with partners in Japan for 50 years. Through experience and advancements in technology, Easy Powder expanded into cosmetics and developed a wider variety of puffs to further satisfy customer needs. They hold several patents and certifications and continue innovating, such as developing puffs that embed powder or contain liquid formulas.

2. 1. Introduction
Welcome everyone
Easy Powder Ltd. would like to thank everyone for their interest in our
company. This company was founded in 1963 since then we have
specialized in manufacturing puffs for cosmetics.
We have been selling our products domestically and globally to foreign
cosmetics companies. During a 50 year period we have been sharing
technology and information with Japan. We have also received new
materials and techniques in manufacturing puffs.
With the years of experienced gained we began to understand what the
market desired so we created a wider variety of puffs. With advancements
in technology and experimentation we expanded our business into the
cosmetics sector. By doing so we hope to further satisfy the needs of our
customers. Thank you for your attention.
Easy Powder Ltd.
CEO: Sung Wook Lim

3. Establishment of Daehyun Crafts, began to supply early corporations such as Yuhan co.
Introduction of molding press and grinder for powder puff manufacture
Establishment of Daehyun Co.
Development of raw fabric for Polyester Velvet dedicated to face powder
Construction of automated line and introduction of CNC cutter
Began sharing raw fabric and technological information with Japan
Introduction of automated molding machine in Japan
New factory and production in Gimcheon
ISO 9000:9001 Certification
Introduction of ultrasound fusion splicer puff, Automated manufacturing equipment
ultrasonic welding method patent puff
Mass production of ultrasonic welding flocking puff
Introduction of laser equipment
Establishment of enterprise affiliated institution, Registration of venture business:
Certification of Inno-biz: Certification of Mainbiz: Certification of ISO 14001:2004
Introduction of laminating equipment
Attendance Osong Fair and New York Makeup Show
Establishment of EASY POWDER CO.,Ltd
Attendance Make-up show in Seoul and New York Makeup Show
1963
1987
1995
1996
1998
1999
2002
2003
2008
2009
2011
2011
2005
2012
2013
2014
2. History

4. 3. Patent application
출원국 / 등록,출원번호 지식재산권명
한국/10-2002-0005904 극세사를 이용한 파우더 퍼프
한국/10-2005-0071598 화장용 분첩의 제조방법
한국/20-2005-0011246 화장용 파우더 퍼프
한국/2008-0132316 화장용 퍼프 제조장치
한국/10-2011-0108190 퍼프 제조방법 및 이에 의해 제조된 퍼프
한국/10-2012-0043400 화장용 퍼프 제조장치
한국/10-2012-0043399 화장용 퍼프의 고형파우더 제조장치
일본/100107766 퍼프제조방법 및 이에 의해 제조된 퍼프
유럽/11860713-4 퍼프제조방법 및 이에 의해 제조된 퍼프
PCT출원/KR2013/003956 퍼프제조방법 및 이에 의해 제조된 퍼프
중국/201180014954.2 퍼프제조방법 및 이에 의해 제조된 퍼프
미국/13/878264 퍼프제조방법 및 이에 의해 제조된 퍼프
PC T/KR2012/004885 퍼프제조방법 및 이에 의해 제조된 퍼프
10-202013-0038964 라미네이팅 퍼프
20-2010-0008317 유아용분첩
20-2010-0008318 화장용 퍼프 및 화장용 퍼프 제작방법
10-2012-0145231 퍼프제조방법 및, 이에 의해 제조된 퍼프

5. 4. ABOUT FACTORY

7. EASY
POWDER
IT’SNOT A PUFF BUTCOSMETICS
ABOUT EASY POWDER
A new innovative powder puff with embedded powder for efficiency and easy access.

8. EASY
POWDER
ABOUT EASY POWDER
1. Anti Velvet
The Velvet is made with a silver thread which prevents bacteria by 99.9%

9. EASY
POWDER
ABOUT EASY POWDER
2. Diversity
3. Cost
Face Powder, Blusher, Baby Powder, ETC… able to make various products
We combine the two cases and the puff into one and with that reduce the cost

10. EASY
POWDER
ABOUT EASY POWDER
4. Usability
Compact product which is easy to carry, no crumbling, comfortable to use

11. EASY
POWDER
IT’SNOT A PUFF BUTCOSMETICS
5. Diversity
Blusher (ORANGE, PINK)
Sunblock powder Finish powder
Mineral powder Body Pearl powderNot just powder and not just
cushion. EASY-DUO

13. EASY
CUSHION
IT’SNOT A PUFF BUTCOSMETICS
ABOUT EASY CUSHION
This Patented technology puts the formula inside the puff which is liquid. This makes it
easy, comfortable and quick.

14. EASY
CUSHION
ABOUT EASY CUSHION
1. Usability
Existing products
EASY CUSHION
No more putting liquid from the case on the puff, instead open the seal, put on the cover and
the liquid flows from inside

15. EASY
CUSHION
ABOUT EASY CUSHION
Existing products
2. Cost
No more buying the whole case for a refill, instead only the cushion
EASY CUSHION

16. EASY
CUSHION
ABOUT EASY CUSHION
3. Easy
The formula moved inside the puff which slimmed down the case and made it
easy to carry
Existing products Embedded Easy Powder Case

17. EASY
CUSHION
ABOUT EASY CUSHION
4. Clean
The cover is less likely to get dirty and if it does it can easily be removed and
cleaned

18. EASY
CUSHION
ABOUT EASY CUSHION
5. Diversity
Various liquid formulas can be put in
Foundation, CC Cream, BB cream, blush, sunscreen, nutrition lotion, body
lotion, etc.…

19. EASY
CUSHION
6. EASY CUSHION Design
ABOUT EASY CUSHION

22. Thank you!