Between desire and consumers mistrust, chatbots are becoming an inescapable interaction channel for brands communications. 10 000 bots are currently developing in Facebook Messenger. The chatbot concept involves the deployment of a robot able to discuss and answer to customers on instant messaging and mobile platforms (Facebook Messenger, WhatsApp, WeChat… and Twitter). Despite the young age of this technology, it’s time to understand and innovate! EnjoyDigital gives you keys of comprehension in one infographic. Let’s follow the “Cat bot”!