5. 1) New Registered Embossing Solution
• Statement
SYNCHRONIZED PERFECTION OF WOOD GRAIN AND KNOTS
With the registered embossing revolutionary technology, Wicanders is
able to perfectly synchronize impressive surface textures to each
luxurious design intensifying the feeling of depth.
The result is a high quality floor where the natural textures can hardly be
told apart from real materials.
Authentic embossed texture for a natural look and feel…
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7. 1) New Registered Embossing Solution
• Visuals
Rustic Pine with Knots
Stained in 2 dark colours:
• Dark brown with some bordeaux influence
• Dark golden brown tone
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Century Fawn Century
Pine Morocco Pine
8. 1) New Registered Embossing Solution
• Visuals
Washed weather-beaten Alpine Larch
Stained in 2 colours:
• Dark tone
• Light tone
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Castle
Arcadian Castle
Sawn
Arcadian
Century
Raffia Oak
Rye Pine Toast Oak
MoroccoOak
TwinePine
Soya Pine
9. 1) New Registered Embossing Solution
• Visuals
Brushed Antic Oak
Stained in 2 colours:
• Light beige
• Medium earthy brown
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Castle Castle
Century
Raffia Oak Toast Oak
Morocco Pine
10. 1) New Registered Embossing Solution
• Visuals
Sawn White Washed Oak
Stained in 2 colours:
• Light grey beige
• Light brown
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Castle
Sawn Castle
Century
Sawn
Bisque Oak
Raffia Oak Twine Oak
Toast Pine
MoroccoOak
11. 1) New Registered Embossing Solution
• Visuals
Century Fawn Century Castle Castle Sawn Sawn Arcadian Arcadian
Pine Morocco Pine Raffia Oak Toast Oak Bisque Oak Twine Oak Rye Pine Soya Pine
12. 1) New Registered Embossing Solution
• Main Benefits
• Plank dimension – 1220x185/ 1230x150mm (competitors: 1230x305mm, 1230x225mm)
• Good range of design textures – 4 different designs in the collection (Century Pine, Arcadian
Pine, Castle Oak and Sawn Oak)
• The first glue down LVT flooring with extreme comfort properties such as: warm touch,
walking comfort and extreme acoustic (sound) insulation properties
• Wicanders designs are unique-copyright/no copy
• Good Warranty - 25/15 years
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13. 1) New Registered Embossing Solution
• Delivery Conditions
• To be launched in January 2013
• Orders available from November 2012 onwards
• Until the end of July, we need to know which markets will launch this
new collection in Jan. 2013
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14. 1) New Registered Embossing Solution
• Marketing Pre-Launch Tools
Vinylcomfort Registered Embossing Flyer
Objective: Position & Explain Registered Embossing
To Support 1st Sales approach to Distributors
and get their feedback
Target: Distributor
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24. 2.2) New Visuals Floating 0,55mm
• Wood Visuals – Best-sellers
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Washed Nature Rustic Sand Rustic Limed Limed Dark Autumn Smoked
Pine Oak Pine Gray Oak Oak Rustic Pine Rustic Pine
25. 2.2) New Visuals Floating 0,55mm
• Wood Visuals – Slow-Movers
OUT-OF-MIX OUT-OF-MIX
2013 2013
26
Auburn Exotic
Oak Cherry
26. 2.2) New Visuals Floating 0,55mm
• Wood – New 2013 visuals
27
Nordic Maple Light Claw Silver Claw Brass European Dry Smoked
Ash Beech Oak Oak Cherry Oak
27. 2.2) New Visuals Floating 0,55m
• Stone Visuals – Actual Collection
28
Sandstone Volcanic Stone
28. 2.3) Out-of-mix articles
• Delivery Conditions
• Stocks available:
STOCK AVAILABLE
DESCRIPTION
(m2)
AUBURN OAK 3.043
EXOTIC CHERRY 5.547
CANYON OAK 3.496
CHERRY 5.400
AMERICAN WALNUT 6.790
PALISANDER 3.802
• Availability until stocks phase-out
29
29. 2.3) Out-of-mix articles
• Delivery Conditions
• Additional deliveries possible, but:
• Min. quantity per year = 3.000m2
• Lead time = 4 months
30
30. 2.3) New 2013 Articles
• Delivery Conditions
• To be launched in January 2013
• Orders available from November 2012 onwards
• Until the end of July, we need to know which markets will launch the
new visuals in Jan. 2013
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31. New Products 2013
3) Artcomfort Update
3.1) Fashion collection available in HPS
3.2) Artcomfort WRT visuals available with Beveling
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32. 3.2) Visuals available with Beveling
• Wood visuals:
• Markets prefer a soft beveling, following the surface colour
• The 4 sides beveling will be painted, but with a maximum of 3
colours
• Stone visuals:
• The beveling solution obtained was considered not to be acceptable:
• Impact on the current visual colours
• The 605x445mm does not allow the use of a painted beveling
• Only HPS micro-BV
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33. 3.2) Visuals available with Beveling
• Wood visuals:
• The 3 colours will be distributed by the 21 references:
• Grey / Beige /Brown
Metal Rustic Pine Prime Pine Sorrel Carve Oak
Coral Rustic Ash European Light Cherry Blaze Oak
Glacier Rustic Pine GREY Pastel Rustic Pine Fox Oak
Blizzard Carve Oak Sierra Carve Oak Prime American Walnut
BEIGE BROWN
Ferric Rustic Ash Prime Hickory Prime American Cherry
Khaki Oak Prime European Walnut
Prime European Cherry Nougat Oak
Desert Rustic Ash Prime Zebrano
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34. 3.2) Visuals available with Beveling
• Wood visuals:
• Beige Beveling - Desert Rustic Ash
35
35. 3.2) Visuals available with Beveling
• Wood visuals:
• Beige Beveling - Prime European Cherry
36
36. 3.2) Visuals available with Beveling
• Wood visuals:
• Brown Beveling - Prime Zebrano
37
37. 3.2) Visuals available with Beveling
• Wood visuals:
• Brown Beveling - Prime European Walnut
38
38. 3.2) Visuals available with Beveling
• Wood visuals:
• Grey Beveling – Coral Rustic Ash
39
39. 3.2) Visuals available with Beveling
• Wood visuals:
• Grey Beveling – Ferric Rustic Ash
40
