2. Nice to meet you!
Joined NetBooster from Google
Directed French SEO team
NetBooster Group offer
Appointed Head of NetBooster
Premium in November 2012
Group Strategy Committee Member
2
| Copyright NetBooster Group
3. Agenda
3
Main digital trends in 2014
It all goes down to attribution modelling
Can we bring performance to offline
campaigns?
| Copyright NetBooster Group
4. The number of touch-points dramatically increased…
4
| Copyright NetBooster Group
12. What’s my optimal TV ad spend?
• In this
NetBooster’s
study made for 1
client, 1 TV ad
per hour was
the right ad
pressure for
best online traffic
impact.
12 | Copyright NetBooster Group
15. What should I do with the budget I gained from the study?
15 | Copyright NetBooster Group
16. Where should I invest then?
16 | Copyright NetBooster Group
17. Today’s takeaways
- An offline campaign does not mean you cannot check its
performance all the way down to conversions
- There is budget you can save and reinvest in digital
campaigns with a CPA / ROI objective
17 | Copyright NetBooster Group
One thing we know for sure is that we need to be present everywhere in the funnel because if we don’t there are chances that the internet users don’t see us and buy another brand – example in the automotive industry (Kristoffer)
So if I need to be there, how to I split my marketing budget?
However this is the medium where we lack performanceAnd it’s not digital yet… (SMART TV is a long way)The main KPI is GRP and you’re not sure who you’re hitting at the end
Ads per hour (aph)Visits brandNew visits brandNew visits directVisit direct
Participants were divided into three groups. Within the groups, half of them viewed two 15-second ads, and half of them viewedtwo 30-second ads.To assess recall, participants were surveyed within two days of viewing the ads.
Participants were divided into three groups. Within the groups, half of them viewed two 15-second ads, and half of them viewedtwo 30-second ads.To assess recall, participants were surveyed within two days of viewing the ads.
- GDN and YouTube impressions in multi touch rep.- Improved segments incl. cohorts- Audience data (socio-demographics) from DC- BigQuery integration on hit-level data
