Understanding Risk Management Basics for Business Owners (Series: Business Pr...
EmilyTenzerSantoroPortfolio
1. Emily Tenzer Santoro
■ S t r a t e g y ■
i n n o v a t i o n
● T r a d e m a r k s ●
L o g o t y p e s
▲ A d v e r t i s i n g ▲
c o l l a t e r a l
♥ W e b ♥
D i g i t a l
★ B o o k s ★
C a t a l o g s
2
4
8
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emilytenzer@acrossbounds.com • 917-855-1303
I convert problems into parameters. As Charles Eames said
“Design is the sum of all constraints.” I use design itself to locate the boundaries of a problem, to reveal
what else it may become, to prototype and produce solutions worthy of their creative expression.
2. S t r a t e g y ■
i n n o v a t i o n■2
Represent U Transdisciplinary Design project proposing creative processes can be
used to develop and manage non-cognitive assets, essential to academic success.
1.analyze
co-design2.
build4.
3.systematize
3. S t r a t e g y ■
i n n o v a t i o n■3
Design-Led Research project for “Neurotypical Siblings”
Designing tools for study subjects to lead researchers to unique perspectives.
4. T r a d e m a r k s ●
L o g o t y p e s●4
Logotype and tagline for bankruptcy and consumer protection lawyer. The task at hand was to convey
the sense of security during difficult, emotionally painful processes this law firm handles. The “period”
at the end of each line symbolizes their passion.
5. Logotype for a startup green-tech company (two variations) to be used on their website and collateral.
The brand goal was to connect green energy concerns ranging from youthful college-aged students to
academic instructors and administrators alike.
… W H E R E C L E A N T E C H N O L O G Y A N D E D U C A T I O N M E E T
C A M P U S G R E E N U P
… W H E R E C L E A N T E C H N O L O G Y A N D E D U C A T I O N M E E T
C A M P U S G R E E N U P
T r a d e m a r k s ●
L o g o t y p e s●5
6. T r a d e m a r k s ●
L o g o t y p e s●6
Doppelgänger
Doppelgänger
Doppelgänger
Doppelgänger
Doppelgänger
Doppelgängerz
Doppelgänger
1.
2.
5.
6.
7.
3.
4.
“Always remember that you are absolutely
unique. Just like everyone else.”
—margaret mead
www.doppelgangerwear.com
Brand exploration and logotype for a clothing line celebrating the glamour and power of working
women, who’ve come a long way into the 21st century.
7. T r a d e m a r k s ●
L o g o t y p e s●7
Logotype for a women’s martial arts self-defense class, as well as promotional postcard
for a fitness class.
tuesdays & fridays • 11 am
classes held at
Village Martial arts institute
188 east 3rd street
(between aVenues a & b)
contact jane at 917.951.5461
www.facebookcom/janeraymafitness
www.janerayarts.com
Private training also available
One-on-one, duos,
create-your-own group
5 class card: $125
$50 off 10 class card: $200
Free trial class
Jane Ray
of the Chinese Hawaiian Kenpo Academy
no experience necessary
T h e
W o m e n ’ s
M a r t i a l
a r t s
W o r k o u T
Bepreparedtotranscend
8. Full-page advertisements for HarperAcademic and Perennial books placed in the
New York Review of Books.
A d v e r t i s i n g ▲
C o l l a t e r a l▲8
9. A d v e r t i s i n g ▲
C o l l a t e r a l▲9
Ad series for Hoechst-Celenese high-performance fabric. (collaboration with Scott W. Santoro/Worksight)
10. A d v e r t i s i n g ▲
C o l l a t e r a l▲10
Ad series for Arkitektura furniture showroom (collaboration with Scott W. Santoro/Worksight)
11. A d v e r t i s i n g ▲
C o l l a t e r a l▲11
Fund-raising brochure for MoMA’s “Architecture +Design Circle” (collaboration with Scott W. Santoro/Worksight)
12. A d v e r t i s i n g ▲
C o l l a t e r a l▲12
We have extensive
experience representing
airlines, lessors and lenders
and are equally at home
whether we are working with
major financial institutions
or start-up airlines or lessors.
With working experience
in London, New York City,
Central and Eastern Europe
and Latin America, we are
a globally capable law firm.
We can assist international
clients doing business in the
US, and will travel anywhere
to get the job done.
43 West 43rd Street
New York, NY 10036
646.780.9555
www.clappkelner.com
Aviation Practice
Model and Mission
Formed in 2014, Clapp Kelner addresses a need in the
market for a legal team that combines quality lawyering
based on years of experience with lean and efficient
delivery of exactly what a client needs. We are value-
driven and can provide solutions within any budget.
We can offer pricing based on hourly rates, hard fixed
fees, fee caps, contingent arrangements or on-call
availability, whatever you require. We can provide lawyers
on long or short-term secondments, on-site or off-site,
either integrated into your team or supervised by one
of our senior lawyers.
Our lawyers can join existing in-house teams or
co-counsel to fill out clients’ regular outside law firms.
John M. Clapp
Founding Partner
jmc@clappkelner.com
917-541-4165
John M. Clapp is a seasoned corporate
and securities attorney with broad-ranging
experience in cross-border transactional
matters, including international M&A, restructurings, debt and
equity capital markets transactions, and securities compli-
ance matters. John has represented three US airlines in their
multi- billion dollar leveraged leasing and equipment finance
programs. His experience includes an aircraft fleet acquisition
as part of a Section 363 asset sale out of bankruptcy, a strategic
investment in an aircraft manufacturer in Eastern Europe, and
negotiating aircraft leases with operators in emerging markets.
Lead counsel on aircraft finance transactions involving
more than 100 aircraft
Broad experience in US and international capital markets
financing transactions, including EETC and pass-through
certificate offerings
Trusted advisor to boards and committees in restructurings
and other troubled situations
Extensive experience advising on FCPA and similar
matters in emerging markets
Stowell R. R. Kelner
Founding Partner
srrk@clappkelner.com
978-831-3190
Stowell R. R. Kelner is highly
experienced in capital markets, M&A,
and financing. Stow represented a
major North American air carrier in numerous leveraged
lease financings, both public and private. He was the senior
associate running the complex GPA Group $4 billion SEC-
registered refinancing using the first pass- through structure.
WSJ described the deal as an “Innovative Coup in Financial
Engineering.” He was counsel to Morgan Stanley’s global
Aircraft Group from its inception in 1996 to its sale in 2006,
overseeing the purchase, financing, and sale of over a hundred
commercial aircraft as well as the acquisition and integration
of Ansett Worldwide Aviation Services for Morgan Stanley.
Lead counsel for a variety of complex public and private
aircraft financings
Lead counsel for fleet acquisition and dispositions
Advisor on special servicing situations
Advisor on FCPA situations
Advisor on IATA special projects
Sruti Prakash
Counsel, Corporate
contact@clappkelner.com
646-780-9555
Sruti Prakash graduated from the
University of California, Berkeley in
2001 and received her JD from the
University of Chicago Law School in 2005. She worked in
the Corporate and Equipment Finance group at Hughes
Hubbard & Reed LLP in New York, where she represented
financial institutions and aircraft leasing companies in a broad
spectrum of international financing and leasing transactions,
with a particular focus on aviation finance. She has drafted
and reviewed numerous agreements, including loan and credit
agreements, security agreements, leases, lease acknowledge-
ments, guarantees, trust agreements, promissory notes, pledge
agreements, lease summaries, collateral and grantor supple-
ments, UCCs, borrowing requests, FAA aircraft mortgage
and lease security assignments, quiet enjoyment letters, payoff
letters, opinions, notices of prepayment, LLC agreements,
and LLC certificates for aviation financing transactions.
Team and Contacts
43 West 43rd Street
New York, NY 10036
646.780.9555
www.clappkelner.com
Clapp Kelner’s features a
team of highly accomplished lawyers with over
50 years of combined transactional and regulatory
experience through the entire aviation industry
value chain, including:
All aspects of aircraft leasing through the equipment lifespan, from initial negotiation
and delivery to return or buyout. We have extensive expertise in maintenance,
insurance and casualty issues; negotiating subleases, purchase options, extensions,
consents and engine switches; managing servicing relationships; and all other aspects
of lease administration.
Capital markets financing techniques, both US and cross border, including operating
(wet and dry) and finance leases, leveraged leases, EETC offerings and pass-through
certificate and other securitizations, both private and SEC-registered; liquidity
facilities, export credit financing and derivatives.
Acquiring and disposing of individual aircraft, entire fleets, or entire service
companies; freight conversions.
Providing both US and international clients business-friendly guidance on
US regulation, both in the aviation area and beyond, including anti-corruption
(Foreign Corrupt Practices Act), sanctions (Office of Foreign Assets Control),
financial services (Dodd-Frank) and anti money laundering (Bank Secrecy Act).
allows
us to offer a global
24/7 aviation practice
with blue-chip
lawyering at a fraction
of the cost of large
law firms. We invite
you to learn more
at www.clappkelner.
com or to call us at
the numbers above to
discuss your aviation
lawyering needs.
Our modelAviation Practice
Trifold doubling as an email brochure for law firm ClappKelner, introducing the attorneys and
describing their expertise in the area of aviation.
13. A d v e r t i s i n g ▲
C o l l a t e r a l▲13
How to Discuss How To Be
Black with Your Students
Although Baratunde Thurston’s
How To Be Black is very funny,
the book grapples with important issues about race, bigotry, and
discrimination—topics that are often difficult to discuss in a class-
room. We hope these
strategies will help
you have meaningful
and enriching con-
versations with your
students. We’ve also
included guidelines
that can be handed
out to your students.
1. Establish goals for each session that tie to the curriculum.
This will help focus and structure the discussion. Be sure
to share the goals with the students at the beginning of
each class.
2. Consider your biases and views. Every person has biases and
viewpoints based on one’s experiences, environment, and
upbringing. Know what yours are and keep those in mind as
you are leading the discussions. If you had any moments in
life that led you to view a bias differently or change a percep-
tion you have held, sharing that with students is an excellent
way to model what you are trying to accomplish for students.
3. Set ground rules. This can be done together as a class or by
you as the instructor. These include: no name calling, listening
respectfully, avoiding hurtful words or labels, disagreeing with
the idea without attacking the person, asking for clarification
when uncertain, dealing with inaccurate information, keeping
all classroom discussions private by not sharing outside of
class, and allowing students to have the right to state if they
feel their thoughts are being taken too lightly.
4. Build a sense of community early in the year. It is important
to get to know your students right
away. Know their names, their back-
grounds, and their current situation.
Several icebreaker activities could
be used to do this.
5. Value every student. Every student
brings something valuable to the
class. Let students know they are
important, and so are their ideas.
While people may not agree with all of the ideas
discussed, it is important for every student to
be valued. Also, students need to know they are
safe in presenting their views.
6. Be involved as the leader. As the facilitator, you
need to be an active participant in the discus-
sions. This also means you need to enforce the
rules that were established. Be prepared to act
if a tense moment arises. Summarize the class
events and activities at the end of each class.
7. Be prepared to handle heated situations. These
may occur, and how you handle them may be
critical to the success of future discussions.
Have a plan ready if these occur. This may mean
a need to stop the discussion, have students
take a period to cool off, meeting individually
with a student, having a small group share the
concern, or even ending discussion for the class
and meeting later with those involved individu-
ally or as a small group.
8. Follow up with students individually if neces-
sary. If there are tense moments, or if a student
is uninvolved, meet with them to see what can
be done to improve the situation.
9. Review for the students at the end of each ses-
sion. Summarize what you perceive occurred,
what the goals were, and if those goals were
accomplished. You may ask students to do the
same before your give your summary.
10. Reflect after each session. Consider if you
accomplished your goals. Were you involved
in the discussion? How did you handle any dif-
ficult moments? Were the grounds rules fol-
lowed? After each session, assess how things
went and tweak as needed. You may want stu-
dents to do the same at the end of the activ-
ity. This should be done in a written format. Do
your reflection before reading the reflections of
the students. After reading students reflections,
you may want to revise your reflections again.
How To Be Black is available in paperback,
ebook, and digital audio editions.
These guidelines were written by Mike Koren, a teacher at Maple Dale School in Fox Point, Wisconsin. You’ll find more on this subject at www.edchange.
org/multicultural/activities/groundrules.html, www.crlt.umich.edu/publinks/racialguidelines, and www.pbs.org/tpt/slavery-by-another-name/.
www.HarperAcademic.com
“A hilarious look at the complexities of contemporary racial politics
and personal identity.”—Booklist
“A hilarious blend of razor-sharp satire and memoir...Using his own
story and humor, Thurston demonstrates that the best way to ‘be’
anything is to simply be yourself.”—Publishers Weekly
Baratunde Thurston is a
comedian, digital advisor,
and globetroting speaker.
He cofounded Jack & Jill Politics, was named one of the 100 most
influential African-Americans by The Root and one of the 100
mostcreativepeopleinbusinessbyFastCompany.FormerlyofThe
Onion, Baratunde is now the founder of Cultivated Wit. He resides
in Brooklyn, and lives on Twitter (@baratunde). You can visit him at
www.Baratunde.com.
Trade-show sell sheet for HarperAcademic’s bestselling How To Be
Black, doubling as a conversation starter for students and professors.
14. Absecon Mills, textile manufacturer’s website, including logo, database management system, html and flash coding.
(collaboration with Scott W. Santoro/Worksight)
W e b ♥
D i g i t a l♥14
15. W e b ♥
D i g i t a l♥15
The Seeker Winesellers website, positioning the client as a global wine authority, while emphasizing their
personal connection with local retailers. (collaboration with Scott W. Santoro/Worksight)
16. Website design and development for a fashion label.
Based on user research of customer and seller, most useful
as a marketing and promotion tool, rather than an
e-commerce site.
W e b ♥
D i g i t a l♥16
17. W e b ♥
D i g i t a l♥17
Photographers representatives website design and development. Their stable of artists changed and
grew over time, so each of their own client’s page were treated as stand-alone sites within the parent
aesthetic of the representative’s site.
18. W e b ♥
D i g i t a l♥18
“It’s all in the timing” mobile wireframe, using humor to alter the timescape, diffusing the
tantrum-inducing ticking time-bomb that is conflict between children’s desires and parents needs.
It’s All In the
T I M I N G !
④pm It’s time to put away
the toys!
My kids won’t follow my rules
When my kids
become wild and
unruly, I use a
nice, safe playpen.
When they’re finished,
I climb out. — Erma Bombeck
It’s All In the
T I M I N G !
☛ T i m e - o u t s a r e n o t
a p u n i s h m e n t
☛ Ye s t h e y a r e I
d o n ’ t l i k e t o b e
a l o n e
☛ Yo u a r e n o t a l o n e ,
w e j u s t c a n ’ t s e e
e a c h o t h e r
❏✔ S h a r e .
❏✔ Let’s talk.
i b r a r y
y p e
19. W e b ♥
D i g i t a l♥19
HarperAcademic, a client who took their paper catalog (environmental texts for college
students) and transferred it to an online catalog.
Environmental Studies ( ( 14
ResouRces foR AnimAl, vegetABle, mirAcle
Browse Inside the Book
Request a Desk Copy
Order an Examination Copy
Animal, Vegetable, Miracle Website
Barbara Kingsolver’s Website
MySpace Page for Animal, Vegetable, Miracle
Barbara Kingsolver Reading from Animal, Vegetable,
Miracle (Video)
Salon.com Interview with Barbara Kingsolver
Eat Local Challenge Website
Website for Finding Restaurants and Grocery Stores
Selling Local Food in the United States
Animal, Vegetable,
Miracle
A yeAR oF FooD LiFe
Barbara kingsolver with Steven L. Hopp
camille kingsolver
Withcharacteristicpoetryandpluck,Barbara
Kingsolverandherfamilysweepstudentsalongon
theirjourneyawayfromtheindustrial-food
pipelinetoarurallifeinwhichtheyvowtobuyonly
foodraisedintheirownneighborhood,growit
themselves,orlearntolivewithoutit.Partmemoir,
partjournalisticinvestigation,Animal,Vegetable,
Miraclemakesapassionatecaseforputtingthe
kitchenbackatthecenteroffamilylifeand
diversifiedfarmsatthecenteroftheAmerican
diet.
“Barbara Kingsolver and her family never ‘did the fast food thing . . . ’ but their formal pledge
to live off the land . . . nudged them toward an enviable relationship with what sustains them.
. . . . Animal, Vegetable, Miracle . . . chronicles the up-and-running results of that effort with good
humor and some alarming research about the modern food chain.” —Washington Post
HarperCollins: 384 pp.
2007 ISBN 13: 978-0-06-085255-9 hc $26.95 ($33.95/CAN)
Harper Perennial: 400 pp.
2008 P.S. ISBN 13: 978-0-06-085256-6 pb $14.95 ($16.25/CAN)
Browse Inside the Book
Request a Desk Copy
Order an Examination Copy
Organic Consumers Association Website
ResouRces foR mY citY WAs gone
My City Was Gone
oNe AMeRicAN TowN’S Toxic
SecReT, iTS ANgRy BAND oF LocALS,
AND A $700 MiLLioN DAy iN couRT
Dennis Love
MyCityWasGoneisthecautionarytaleofhowone
smalltownwasdestroyedbytheveryforcesthat
createdit.Anniston,Alabamawasonceathriving
industrialtown,hometoaMonsantochemical
plant,andachemicalweaponsstoragedepot.Now
itisknownforitspollutionandneighborhoodswith
exceptionallyhighcancerrates—some25%above
thestatenorm.Butinsteadofacceptingtheirgrim
fate,thecitizensofAnnistonsuccessfullytookon
thecorporationthatemployedthem.
AuthorDennisLoveisanAnnistonnativewhotells
hishometown’sshockingandinspirationalstoryandintroducesadiversecollectionof
citizens—heroesandvillains,bystandersandvictims—whoseexperiencesputahumanfaceon
thismoderntragedy.
“Superb. . . . [My City Was Gone] displays [Love’s] talents as a reporter and memoirist in exploring
one of America’s darkest environmental nightmares.” —Boston Globe
Harper Perennial: 368 pp.; index
2007 ISBN 13: 978-0-06-058551-8 pb $14.95 ($17.50/CAN)
ACTIVISM LIFESTYLE
Environmental Working Group
Sierra Club
Grist: Environmental News and Commentary
Local Harvest
Food Routes
Slow Food USA®
Community Food Security Coalition
Sustainable Table
The True Cost of Food
Edible Communities
Farm to School
Sustainable Agriculture Research and Education
The Land Institute
The Ecological Farming Association
Union of Concerned Scientists: Food and the
Environment
The Food Museum
Princeton University’s Conference on Food, Ethics, and
the Environment provides downloadable audio and
video featuring Peter Singer (Animal Liberation)
and Eric Schlosser (Fast Food Nation)
EnviroLink: The Online Environmental Community
The Environmental Protection Information Center
Save the Headwaters Forest
Greenpeace
YouthCan: Youth Communicating and Networking
American Museum of Natural History
Environmental Research Foundation
U.S. Environmental Protection Agency
National Coalition Against the Misuse of Pesticides
U.S. Fish Wildlife Service
Ecology Center
Prevent Cancer Foundation
Children’s Environmental Health Network
Friends of the Earth
Natural Resources Defense Council
The Green Squad
Riverkeeper
Leonardo DiCaprio’s Eco-Site
Oceana: Protecting the World’s Oceans
Jean Michel-Cousteau’s Ocean Futures Society
Seafood Watch
Environmental Studies ( ( 33
The Green Bible
uNDeRSTANDiNg THe BiBLe’S
PoweRFuL MeSSAge FoR THe eARTH
New Revised Standard version
Foreword by Archbishop Desmond Tutu
TheGreenBibleencouragesstudentstoseeGod’s
visionforcreationandhelpsthemengageinthe
workofhealingandsustainingtheenvironment.
ThefirstBibleofitskindincludesthefollowing
distinctivefeatures:
•Green-LetterEdition: versesorpassagesthat
speaktoGod’scareforcreationandthe
environmentarehighlightedingreen
•AnintroductionforreadingtheBibleandtheOld
andNewTestamentsthrougha“green”lens,
includingwhatJesushadtosayabouttheenvironment
•EssaysfromkeyleadersandthinkersonvariousaspectsofScriptureanditsmandatefor
creationcare
Withmorethan860referencestotheearthintheBible,comparedto500referencesto
heaven,theBiblecarriesapowerfulmessagefortheearth.StudentswillearnfromTheGreen
Biblehowcaringforcreationisnotonlyacallingbutalsoalifestyle.
Harper Bibles: 1,408 pp.; index; appendix
2008 ISBN 13: 978-0-06-162799-6 hc $29.95 ($31.95/CAN)
ResouRces foR tHe green BiBle
Request a Desk Copy
Order an Examination Copy
Archbishop Desmond Tutu’s Website
A d d i t i o n A l R e s o u R c e s
20. B o o k s ★
c a t a l o g s★20
Guide book series, each a “who, when, where and
what” of art movements, ideas, and buzzwords,
produced for The Abbeville Press
21. B o o k s ★
c a t a l o g s★21
This book pays homage to the worlds great luthiers, particularly the late
Jimmy D’Aquisto, designed and produced for Chronicle Books.
22. Two cookbook interiors, Cooking with Master Chefs + In Julia’s Kitchen (Julia Child, author), designed and
produced for Alfred A. Knopf, Publisher, corresponding to PBS television series’ showcasing
dishes and vignettes between Julia and internationally celebrated chefs.
B o o k s ★
c a t a l o g s★22
23. Design and layout of Framing a House for The Taunton Press, bringing a clean and effortless
feeling to the technical process of framing a house.
B o o k s ★
c a t a l o g s★23
24. Controversial books on contemporary issues define PublicAffairs’s list each season. In addition to
the catalog design and production, each spread requires its own graphic interpretation.
B o o k s ★
c a t a l o g s★24
25. B o o k s ★
c a t a l o g s★25
Both catalogs for Viking Books and Penguin Books were designed and twice redesigned,
updated and produced quarterly, over the course of nine years.