Only 1 in 4 VC-backed startups survive. Data shows that brand marketing and communications failures are the top reasons young companies don't make it. Emily Peters from Uncommon Bold in Silicon Valley discusses why story matters and how founders face unique hurdles in promoting their companies. Presented to the Ministry of Awesome in Christchurch, New Zealand.

1. STORY & SURVIVAL
@EmilyFPeters
#boldchch

2. Only 1 in 4 VC-backed startups survive

4. STARTUP KILLERS

5. Reasons My Startup Failed:
37% - Marketing
No market need (42)
Outcompeted (19)
Pricing issues (18)
Poor marketing (14)
Mis-timed product (13)
26% - People
Wrong team (23)
Lost focus (13)
Disharmony on team (13)
Lacked passion (9)
Burned out (8)
Didn’t listen to advisors (8)
Source: CB Insights
17%
21%
26%
37%
21% - Business
Ran out of cash (29)
Business model failed (17)
No investor interest (8)
Bad location (9)
Legal challenges (8)
17% - Product
Poor product (17)
Ignored customers (14)
Pivot went bad (10)
Failed to pivot (7)

6. STARTUP KILLERS
GETTING YOUR
STORY STRAIGHT

7. TAKE STOCK

8. WHY?

9. CASE STUDY

10. STARTUP KILLERS
5 THINGS
FOR FOUNDERS

11. The secret of being boring
is to say everything.
- Voltaire

12. dasa
BE SHAMELESS

13. NO ONE CARES
WHAT YOU WANT

14. PITCH IT

15. FIND YOUR
OWN WAY

17. STARTUP KILLERS
THANKS!
Emily F. Peters - Uncommon Bold
www.uncommonbold.com
@EmilyFPeters