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Story & Survival: Startup Branding for Founders

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Only 1 in 4 VC-backed startups survive. Data shows that brand marketing and communications failures are the top reasons young companies don't make it. Emily Peters from Uncommon Bold in Silicon Valley discusses why story matters and how founders face unique hurdles in promoting their companies. Presented to the Ministry of Awesome in Christchurch, New Zealand.

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Story & Survival: Startup Branding for Founders

  1. 1. STORY & SURVIVAL @EmilyFPeters #boldchch
  2. 2. Only 1 in 4 VC-backed startups survive
  3. 3. STARTUP KILLERS
  4. 4. Reasons My Startup Failed: 37% - Marketing No market need (42) Outcompeted (19) Pricing issues (18) Poor marketing (14) Mis-timed product (13) 26% - People Wrong team (23) Lost focus (13) Disharmony on team (13) Lacked passion (9) Burned out (8) Didn’t listen to advisors (8) Source: CB Insights 17% 21% 26% 37% 21% - Business Ran out of cash (29) Business model failed (17) No investor interest (8) Bad location (9) Legal challenges (8) 17% - Product Poor product (17) Ignored customers (14) Pivot went bad (10) Failed to pivot (7)
  5. 5. STARTUP KILLERS GETTING YOUR STORY STRAIGHT
  6. 6. TAKE STOCK
  7. 7. WHY?
  8. 8. CASE STUDY
  9. 9. STARTUP KILLERS 5 THINGS FOR FOUNDERS
  10. 10. The secret of being boring is to say everything. - Voltaire
  11. 11. dasa BE SHAMELESS
  12. 12. NO ONE CARES WHAT YOU WANT
  13. 13. PITCH IT
  14. 14. FIND YOUR OWN WAY
  15. 15. STARTUP KILLERS THANKS! Emily F. Peters - Uncommon Bold www.uncommonbold.com @EmilyFPeters

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