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EVALUATION PART 2:
Who would be the target
audience for your product?
Who is your target audience?
• The target audience for our title sequence/film is 15-30 year
olds, both male and female.
• Our age certificate is 15 so we thought it would be best to
start from there and end at 30.
• People of these ages are the most likely to have money to
spend at the cinema.
• Our genre of film is action/drama and the main target
audience for action is teenagers.
• The older people targeted at our film will also enjoy the
action, and may relate to the characters better because they
come from a small background and have big dreams. (The
younger audience could also relate to that.
• We chose to have the age certificate as 15 because there is
violence, drugs, mild sexual content and weapons involved.
• We debated having it an 18 however we would loose out
on half of our targeted teen audience which would
decrease ticket sales.
• Teenagers these days are exposed to all of the above
anyway so we did not think it mattered as no one would be
• The films we researched all have a 15 rating too (apart
from one) and include all the iconography we do which is
another reason we chose to rate it 15.
• The last reason we chose to have our age certificate as 15
was because when we did our pitch the people in our class,
both male and female enjoyed and loved the idea.
• Make up
• Designer stuff
• Expensive cars
Lifestyle includes partying, drinking, experimenting with drugs, going out a
lot, close to friends, rebelling – similar to the girls in our title sequence
(relatable). The girls could refer to Laura Mulvets male gaze theory as sexually
attractive women are targeted by our male characters.
• Expensive cars
• Interest in girls
• Designer clothing
Partying, drinking, playing videogames, watching movies, going
out, drugs. Men tend to enjoy the sense of danger and thrill
created in our narrative.